Eсommerce Advertising Guide for Beginners in 2025

How to choose an E-Commerce offer for advertising?

First of all, ECommerce (also E-Commerce) is a very broad term related to almost anything about buying and selling online. In affiliate marketing it’s mostly regarded as the vertical that contains offers of online shops, and since there are many of them — there’re many variations of terms to work with them.

• CPS (Cost per Sale)
  A standard, yet mutually beneficial model by which marketers get paid a percentage of a transaction by the attracted leads.
• CPA (Cost per Action)
  A popular model, yet risky for brands. Advertisers get paid a fixed reward for a certain interaction performed by the attracted user, like a saved cart, or subscription to product updates mailing.
• CPL (Cost per Lead)
  By this model the marketers get paid if the user leaves personal contact information (email, phone) or signing-up.
• RevShare (Revenue Share)
  A model by which marketers get an LTV (Life-Time Value) percentage revenue from the attracted user, usually paid annually.
• Hybrid
  Some brands can offer exclusive terms in a complex of fixed price for action and revenue.

For the E-Commerce ads the most popular models are certainly CPS and CPA, while many brands can offer the Hybrid model for most valuable partners eventually. Nonetheless, it’s the right choice of traffic that values the most for advertising ecomm offers.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Overlook of ECommerce traffic

Well, first of all, E-Commerce ads are currently on the rise just as the entire industry is blossoming. Seriously, we live in an era where regardless of any season, 365 a year, people buy something, especially from the wealthy and populated regions. Almost from any Tier there are countries that get their online marketplaces and business running, while the ones who are really responsive to paid advertising of E-Commerce platforms by monthly impressions:

• Poland – 180m
• Turkey – 41.7m
• Indonesia – 16.2m
• Philippines – 15.5m
• Brazil – 14.2m
• Mexico – 14.1m
• Singapore – 8.5m
• USA – 7.5m

While the highest payouts come from North America and Europe, such as Poland with stable over $22 billion annual revenue in the region to the ECommerce industry, Asia is on the rise as well. Like Turkey, showing over 7% annual growth at $31 billion projected revenue to the end of 2025. Both seem to have users delivering averagely ~$1000 to the sector a year.

And E-Commerce traffic is diverse enough to cover the needs of millions of users around the world. Currently, you can find E-Commerce offers for advertising at most of the generally specialised affiliate networks, yet many brands still build their affiliate programs themselves. In case of specific categories, now users are mostly interested in:

• Online marketplaces (both global and local);
• Catering services;
• Food & groceries delivery;
• Electronics / jewellery online shops;
• Cars dealership;
• Home improvement and hardware stores.

What are the traffic sources to use for E-Commerce advertising?

Most EComm ads are generally pretty compliant to ad platform’s rules, yet not all of them are equally efficient at attracting the right audience. Here, we complied all the popular traffic sources for advertising E-Commerce offers and compared their pros and cons in regard to the niche:

How to advertise ECommerce at RichAds?

We’ve been working with the E-Commerce ads for over 6 years now, and since have gained a pretty valuable expertise in what’s working for the niche. Among over available advertising formats, the best performing ones for the ECommerce traffic have been:

• Telegram ads.
  A valid advertising format, featuring over 90 million active users globally in Mini Applications, bots and public channels. Since its very introduction by RichAds the ads in messenger have been delivering audiences to a variety of products, including the ECommerce, regularly mentioned as one of the best niches for the traffic source. The available formats for Telegram include push-style, interstitial banner, video, embedded banners and playable ads in Mini Apps, and separate format in text bots. The minimal bids for E-Commerce ads launching at RichAds start from $0.015 CPC
• Popunders.
  A descendant of pop ads, the popunders are less intrusive than the others, presenting a complete landing page straight away below the current browser tab. Like secretly putting in a promotion flare, which will be noticed as soon as the user closes the main browser window. This works on the impulsive audiences well, while optimization tools can automatically sort the traffic out to the most valuable users. The preparation takes only a landing page, usually provided by the offer source itself, while the average price to launch is from $0.5 CPM
• Native.
  This kind of ads people would see almost anywhere around the websites and applications. Organically integrated, it mixes in with the other content of the website and then delivers users while accessible even with AdBlock and through banner blindness. As a plus, brand awareness works mutually on this format, as a big name can attract users to the ads just as the slogan itself. At RichAds you can launch native advertising for E-Commerce offers from $0.001 per click

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run optimization for E-Commerce ads?

To increase results from ECommerce advertising campaigns it’s almost necessary to optimize traffic since that gives a better, already tested narrow-down to the required audience. At RichAds such tools include:

• Performance mode.
  An in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
• Target CPA.
  An optimization mode that automatically adjusts bidding on campaign parameters to prioritise the selected CPA goal. Applies the same functionality as manual Micro bidding feature, yet performs on its own based on the data by algorithms and conversion tracking.
• Automated rules.
  Accessible for every format, allows traffic sources filtration by selected criteria on performance and conversions, working in pair with tracking solution. Is most used to exclude under-performing sources from campaigns into blocklists.
• Optimizer.
  A dashboard that provides optimization on creatives, bids and targeting parameters right from the statistics page.

Conclusion

Now you know all the basics and essential info to start working with ECommerce ads in 2025, so feel free to use this data for your further promotions. It’s an evergreen niche, slightly changing as the world changes around, which makes it blossoming all year around.

We at RichAds have been building our publisher base for years, and now count high volumes of E-Commerce traffic in all regions from Tier 3 to Tier 1. As a plus, our provision of powerful ad formats and in-built optimization tools sufficiently helps with promotion results, thus delivering the better profits. Start getting your cut from E-Commerce advertising with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently asked questions about ECommerce ads

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