Both beginners and experienced affiliate marketers often face the problem of choosing an offer and avoid failures. Search for a reliable CPA network? Opt for the most significant payout? Pay attention to KPIs?
We’ve turned to Anastasia Titova, a Head of Yellana CPA network, to provide us with the actual working tips on choosing a CPA offer!
Anastasia Titova
Head of Yellana CPA network
Yellana is an iGaming affiliate network with 700+ direct and exclusive offers within Gambling and Betting verticals. However, there are also offers within Software, Utilities and Apps niches. Main traffic sources they work with are PPC and Facebook, but they also accept ASO, UAC, In-App, Email and more. At the end of 2023, they launched an in-house platform based on user experience with affiliates and advertisers to provide the best experience possible.
What is a CPA offer?
CPA offer is an advertising offer that works according to the cost per acquisition model.
In other words, a CPA offer is an advertising offer that does not take into account clicks or impressions but the actual actions of a potential client. This can be registration, download, subscription to a service, or purchase.
If a person has performed this action, the affiliate marketer receives the agreed reward — payout.
How to find the best CPA offers?
You don’t have to be lucky to find a good offer. Instead, the cool head would help not fly into space from the size of the payout and not fall for other pleasant terms.
To begin with, let’s clarify that a beginner and an experienced specialist will have a different algorithm for searching for an offer.
A specialist who understands the nuances of different types of traffic starts their search with an offer and then chooses a traffic type.
Beginners are advised to thoroughly study one traffic source and try offers from one vertical on it. This will help to figure out statistics and other technical stuff. The fewer the variables, the easier it is to learn the basics.
Spoiler! How to choose the best CPA offer?
1. Look at the required action or CR, not the size of the payout.
2. Examine offer details.
3. Analyze statistics in advance.
4. Check KPIs.
5. Learn about withdrawal sum.
6. Keep in touch with the manager.
1. Look at the required action or CR, not the size of the payout.
The offer with the highest payout is not always the best one. It is usually more challenging to work with.
Pay attention to the action required from a user. For example, leaving an email will not be difficult for the user. It still doesn’t mean that it will be easy to get the email. Making a user take out his wallet and pay for educational courses is an entirely different thing, and it will be paid much higher.
RichAds Team
At the start, it is better to choose offers that do not require huge payments from users. Leave the email, download something, register — that’s what you need.
Anastasia Titova, Head of Yellana CPA network
It is preferable to favor an offer with a greater conversion rate . Sometimes it’s even better to choose an offer with a lower payout, as the profit maybe even higher than another offer with a lower CR but higher payout.
Let’s take iGaming offers as an example. There are 2 most important indicators that you need to consider at first:
- Conversion rate to deposit – Reg2dep
- Conversion rate to registration – Click2reg
If you work with Yellana, don’t be afraid to ask a manager for the most recent statistics for the traffic source you’ve selected.
2. Examine offer details.
Anastasia Titova, Head of Yellana CPA network
In order to grab an actually converting offer, you need to learn a few crucial things about it in advance.
It means paying attention to the following things:
- Withdrawal options: you could occasionally run into offers that allow you to withdraw funds using only a particular method. It’s better to find an offer that doesn’t limit your payour methods too much, or you risk getting money later or with more efforts;
- Restrictions: it could be a certain traffic source, inactive accounts, traffic sources, or anything else, like crossbrand keywords.
- Hold period: it may take a few days or weeks, or even longer. This is a perios that determines how fast you’ll be able to withdraw your money.
- Acceptable traffic sources: they hugely depend on the offer’s niche. For example, the primary traffic sources for modern Gambling offers at Yellana are Facebook, SEO, ASO, Google UAC and Contextual ads.
If an affiliate has a good history of collaboration with Yellana CPA network, we provide him with personal terms (like shortening the hold’s time for example).
3. Analyze statistics in advance.
When it comes to finding the best CPA offers, it’s weird not to look at numbers.
What parameters should be evaluated?
Looking for an offer take into account 2 main things:
- EPC or earnings per click (eCPC in some affiliate networks),
- CR or conversion.
EPC is the average earnings per click. To calculate the EPC, you need to divide the total revenue by the number of ad clicks.
EPC = Total income / clicks
Let’s say users will click your ad 100 times, and one person will make a conversion that brings you $500.
EPC = 500 / 100 = 5
Typically, network statistics show the average EPC for all traffic sources and from all affiliates.
It is better to ask the manager for statistics on different traffic sources. It will be more indicative and will help you calculate your costs better than the average data.
Conversion rate (CR) is the ratio of leads to all visitors. In numerical terms, it will look like this: 1:25. So out of 25 people who clicked through advertising, you will be paid for one.
How to interpret these statistics? For example, 1:25 (one lead from 25 visitors) is much better than 1:43 (one lead from 43 visitors). By choosing the first one, you will receive almost twice as many leads, and therefore payouts.
Even if the payout for an offer from 1:25 is lower than from 1:43, you should choose to get the first conversions faster and start optimizing your traffic.
There’s a universal formula to count CR in affiliate marketing, it can be found below.
CR = Users that made an action / all the users * 100
So, if we have 100 leads out of 1500 users, we’ll get the following result:
CR = 100 / 1500 * 100 = 6.6
4. Check KPIs.
Anastasia Titova, Head of Yellana CPA network
Check the KPI before you start working with an offer. Ask if there is anything hidden in it? It could be that the advertiser will check if you pass some indirect metrics before paying you.
That’s logical things, but if your traffic didn’t reach some level of ressurection, for example, it could be a problem and your traffic could be won’t be paid. Of course, if it was fraudulent traffic nobody will pay you, but in other cases it will be better to ensure yourself.
However, there are other things involved, for instance – baseline.
5. Learn about withdrawal sum.
The point does not quite relate to the offer itself, but it is no less critical for finding the best CPA offer. If you come across identical offers in affiliate networks, choose the one where the withdrawal sum is smaller.
Withdrawal sum is an essential point for both beginners and experienced affiliate marketers. If you need to accumulate a large amount of money in the CPA network to receive earnings, it’s not the best option.
RichAds Team
Why is it bad? The work of an affiliate marketer constantly requires cash infusions for traffic purchases and tests. If you agree to work under significant withdrawal, you may face some problems. What if the campaign requires more money for the test but you can’t get it from an affiliate network? You may lose some of your potential profit.
Do not exclude the option that you will not earn enough money to reach the minimum withdrawal at all.
6. Keep in touch with the manager.
This well-worn tip still works great. Tell the manager what kind of traffic you have worked with. He will give recommendations on which way to choose while working with a new offer.
It’s especially useful to communicate with managers of direct advertisers. They can share exclusive tips from their media buying team. That’s the case when asking for advice, actual data, or talking about working approaches is the best possible solution.
Anastasia Titova, Head of Yellana CPA network
A reliable CPA network should have a dedicated support team available to assist with any questions or issues that may arise during traffic running. A helpful and understanding support team makes a big difference.
Yellana support team is always available, however the most pressing inquiries should be addressed during regular business hours. But for urgent matters, you can reach out to our support team on the weekends.
We gathered possible questions for a manager, though there are many more that can occur to you!
Which payment systems will be available to users for payment?
It is always possible to pay by card in developed countries, but for Tier 3 it is crucial to see if there are local payment methods.
What is the minimum deposit (Betting, Gambling, Finance)?
Let’s say you found an offer with a very nice payout and then knew that the minimum deposit from the user is higher than in other similar places. For example, the minimum deposit in one casino is $10, and in yours, it is $30.
Perhaps people will not respond to your offer just because competitors have a lower minimum deposit, and the conditions are more appealing.
Is the payout worth your efforts? It’s not a fact!
Does the offer have a baseline or other specific requirements?
The baseline is the minimum amount that the casino must receive from the player before a conversion is counted. Ensure that it’s not very high. Otherwise, you will have to wait a long time for earnings.
Sometimes, the casino does not accept female leads or only accepts leads of a certain age. It is better to know about this in advance.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Where to find CPA offers?
Affiliate marketers can take CPA offers in two places: from a direct advertiser or an affiliate network (aka CPA network).
If you’re looking for a list of best CPA networks with reviews, visit AllCPANetworks!
As a rule, direct advertisers have their own media buying team, but their capacity is insufficient to cover all needs. Advertisers create their affiliate programs to work with affiliate marketers and promote their products more widely.
Direct advertisers usually offer higher payouts, so they can choose which marketer to partner with. Also, they prefer those who already have successful experience working with a niche.
An affiliate network (or CPA network) is the easiest way to find CPA offers. They willingly cooperate with affiliates of any level. Affiliate networks provide help from managers and promotional materials. But the payouts there will be lower than direct advertisers offer.
RichAds team gathers a list of the best CPA offers for each year’s season in this post. You can also check the list of top affiliate platforms in 2025. Maybe, you’ll find something for yourself there.
What else do you need for profit besides the CPA offer?
It is clear that the work does not end with the offer. Finding a good CPA offer is just one of the puzzle pieces to complete.
Experienced affiliate marketers are looking for not just good offers but ready-made combinations. The combination is a perfect match of an offer — geo — the type of traffic and advertising materials on which the offer converts best.
To find such a bundle yourself, you need to do a bunch of tests. But if you find it, you will be able to return what you spent and earn nice sums.
For beginners, we have prepared valuable articles that can be used to find this very bundle.
What will come in handy in your search for a good bundle:
Step 1. Choose a vertical
Step 2. Think about the best geo
Step 3. Select a traffic source
Step 4. Make awesome creatives
Step 5. Optimize your campaigns
Start with a profit!
Conclusion
Sometimes finding a good CPA offer is as easy as finding a needle in a haystack. And the point is not that there are few such offers.
The secret is that you always need to find a good traffic source for an offer, choose relevant geo and work hard on the campaign.
That is, the offer only does not guarantee you success: you need a working bundle.
Choose promising advertising offers from Yellana and advertise them on RichAds traffic.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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