Is Gambling ads traffic in Canada worth your time? Main stats
Many marketers are prone to choose mostly Tier 3 and 2 countries as they’re cheaper and have less competition, and are believed to have more motivation to make money on bets and slots.
Are Canadians interested in Gambling as well and why is the GEO so profitable? Let’s turn to facts!
- High user interest.
According to Made in CA, at least 6 in 10 Canadians tried Gambling and spent money on it. What’s more, Playtoday claims that by 2027 the amount of Gamblers in the region will grow by 51%, which is a huge increase. - Legal nature and responsible Gambling.
If online casinos are regulated, they are seen as legal in Canada. The main thing here is that they need to be approved by the province or territory in which they operate as per the Criminal Code of Canada.
Also, according to the Canadian Community Health Survey, only 2% of those aged more than 15 have a Gambling problem. - Increased revenue.
According to the Playtoday stats, average revenue per user in Canada for online casino and betting sectors is $220. What’s more, stats claim that there are over 19 million active gamblers in the region who are ready to spend money each month.
Not to be unfounded — 63% of men and 57% of women in Canada say they spend some money on iGaming monthly.
Now that you understand why Canada is a nice GEO for your Gambling offers, let’s dive deeper and see who gambles in this Tier 1 region!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Gambling in Canada: target audience, games and payment methods
So, how to reach the best Gambling audience in Canada? It’s simple — do your own research or simply check the stats on Gamblers in the region below!
Gamblers in Canada: who are they?
- Age: most interested age group is between 25 to 64 years, yet you can test older citizens, they are also active.
- Gender: males are more into Gambling, no matter how old they are.
- Games: females prefer online games and instant winning machines, while males are into betting, lottery and table games.
Top popular iGaming platforms in Canada:
- Royal Panda
- 888casino
- LeoVegas
- Spinz
- BetVictor
You can also check if the operator is legal in Canada by using the link to mitigate any risks.
What about popular payment methods for Canadian online casinos?
Players mostly use classic bank cards like Visa, MasterCard, and American express as well as pre-paid cards. In terms of wallets, look for PayPal, ecoPayz, MuchBetter as well as Apple pay. Wire transfers are also a good option for Canadians.
Best traffic sources for Canadian iGaming offers
As you know all about target audience, it’s high time to actually buy Gambling advertising traffic in Canada and choose the best possible sources for it.
RichAds team has analyzed the best working sources for the GEO and is ready to provide you with really best converting ones.
1. Telegram Advertising
Telegram ads in mini apps by RichAds is one of the best for Canadian iGaming offers due to several factors. These ads resemble in-page push notifications or can be displayed as banners, with an icon, a banner image, and text. As of now, you can choose interstitial banners, embedded banners, push-style ads or interstitial videos.
This unique format is exclusive in our platform and doesn’t overlap with official Telegram advertising. These ads are easily included in mini apps, particularly well into clicker games, and they appear very native.
The key benefits of promoting gambling through this channel lie in its novelty format, which simply overcomes banner blindness. Where standard ads are likely to be limited by Telegram’s moderation policy, this format doesn’t fall into such limitations, with adaptive text and creatives, including videos and embedded banners.
Cost per click is from as low as $0.04 for Canada, and affiliates can conveniently start their own campaigns while additionally ordering free whitelists and creatives from managers once depositing $3000.
2. Push Notifications
Classic push ads still perform incredibly well, especially for Canadian Gambling ads. Among the main advantages of this channel is the total creative freedom it offers, so that it’s practically impossible to get banned.
Push traffic is from interested users who agree to receive such ads, which increases engagement rates. It is simple to set up, and the classic format has excellent conversion rates for gambling offers.
Recent observations from the RichAds team indicate that this format has performed outstandingly well for online casino promotion in Canada, with prices starting at $0.3 per click.
3. Pop-Up Ads
Pop-up advertisements are a simple method of beginning to promote gambling services in Canada. It requires only a link to a casino landing page with minimal targeting.
These ads are famous for their lenient content policies, making them particularly well-suited for gambling ads. Although pop-ups are intrusive to some, they can effectively capture the attention of potential players who make impulsive decisions. Pop ads are very noticeable on active sites, improving visibility among potential customers.
Additionally, pop-up ads are inexpensive, making them a suitable choice for businesses aiming to reach a sizable audience without breaking the bank. This ad format is among the most inexpensive ones provided by RichAds, with minimal cost of $2.9 per thousand impressions.
Top creatives ideas for iGaming in Canada
Knowing all the essential info above, we’re moving to the most crucial part — creatives and landing pages for Canadian players.
Important:
It’s vital to add 5-10 different creatives for push ads or Telegram format as well as different landers for pop ads to gain all the necessary info on your target audience and its reaction to ads. You can order customized localized creatives at RichAds by adding a $3000 deposit and even get fully managed campaigns!
In terms of landers, Canadians value such things as bonuses, they shall be noticeable from the first sight, as well as they are into responsible Gambling and a simple registration process. Everything needs to be clear and concise!
Another great idea for a Canadian casino site is to add reviews on a lander backed by such pros as payout options and payment or registration speed. And again, write down exact welcome bonuses to attract more gamblers!
For push and Telegram ads there are also several universal approaches that you can easily apply and get a great deal of players, let’s have a closer look at them.
- Happy winners and enjoyment.
As the nation is not prone to addiction and has a high income level, they’re more into emotions from the game, so don’t hesitate to show happy people and the gaming process, they love it!
- Real message imitation.
Old but golden, once you see a notification, especially via Telegram, you’ll have the urge to click on it. Back this approach with free spins and guaranteed registration bonuses and your audience will fall for it!
- Win or lose bonus.
This is a great approach for any bettor or gambler, offering an exact sum of bonus from the start that guarantees a winning sum, whether a player wins or loses he’ll first gain something. This creates a sense of safety and trustworthiness.
Set-up insights on buying Gambling ad traffic in Canada
The final step on getting HQ traffic for Canadian iGaming offers in 2025 is a campaign with the right targeting and optimization. How to get such a campaign started? Quite easy with RichAds!
Main tips to a successful casino campaign for Canada
- Start any campaign with Performance Mode.
Engage the Performance Mode algorithm to easily focus on high-converting sources. This feature enables the algorithm to optimize your campaign automatically, so it provides you with your preferred cost of conversion without any special efforts on your part.
- Add enough promo material (5-10 at least).
Boost your audience reach with at least five images or landing pages. This strategy is necessary to ascertain the most effective ads with a high click-through rate (CTR). In push and Telegram ads, test various images/banners or videos, and in pop-up ads, use multiple landing pages for best impact.
- Segment by device.
Segment campaigns into mobile and desktop, since traffic charges can vary by a substantial amount between the two. Running distinct campaigns will keep things straightforward and help you recapture budget strategically based on device performance.
- Select ideal bids.
If you’re unsure about how to select an ideal bid for generating a target number of leads, ask your account manager or utilize the Predictor tool to guide you.
- Implement Premium sources.
Give priority to running your campaigns via Premium traffic sources at RichAds. Premium traffic sources tend to have better-quality traffic, which contributes to better conversion rates (CR) and better-quality leads.
- Evaluate campaign performance.
Use the Optimizer tool to track your campaign performance metrics at one location. With this, you will be able to make informed decisions about your bid adjustments using end-to-end data analysis.
- Automate optimization efforts.
Optimize campaigns using Automated Rules or Target CPA. This will enable you to quickly eliminate poor-performing sources and increase profitability based on your defined criteria.
Conclusion
As you see, Tier 1 regions such as Canada are more than suitable for Gambling offers due to high involvement and potential revenue from high-paying customers if all the data is collected in advance and campaigns are created in a proper way.
Go ahead and get the piece of the Canadian iGaming pie with RichAds!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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