Is advertising of online Gambling in Germany worth it?
Let’s briefly have an overview of actual reasons to start advertising online casinos in Germany in 2025, below we’ll share the most essential facts.
- Legality of all Gambling activities.
According to the Fourth Interstate Treaty on Gambling, which came into force in 2021, all online casinos, poker, and sports betting are legalized in the region, yet they need to be licensed and work under country rules. - Rapid revenue growth.
Gambling in Germany, particularly, online casino sector generated €3.3 billion in revenue in 2024, rising from €2.2 billion in 2019, according to Gambling Industry News. This says about a significant rise, indicating a really high consumer interest, and high citizens spend on online Gambling, which makes it a really lucrative niche for affiliates. - Possibility to advertise different niches.
The iGaming market in the region is not just about casinos, sports betting is the largest revenue-generating segment in Germany and is witnessing the fastest growth. This opens a land of opportunity to target different audience segments and earn more!
Target audience, casinos and payments: Germany online gambling overview
So, who is into Gambling in Germany, and what are their behavior and gaming choices? Let’s analyze and come to conclusions together!
German Gambler portrait:
- Age: between 25 to 44 years old
- Gender: 70% of most active gamblers are males
- Game: most players are into sports betting, this segment is growing
- Income: low to middle income players are more active
- Motivation: 37% are into earning money, 24% are thrilled to bet, 17% just love to watch sports and boost it by bets
Top online casinos in Germany:
- Betalice
- Slots Gem
- Betway Casino
- 888 Casino
- Jackpot City Casino
- Casumo Casino
In terms of payments, German players usually apply e-wallets like PayPal, Skrill, and Neteller. Another popular yet anonymous payment methods are prepaid cards, such as PaySafeCard or Flexespin. Other methods are basic, like Visa and MasterCard credit and debit cards as well as bank transfers.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Top traffic sources for Germany online casinos
The region is quite open to different types of ads, apart from influencer marketing, yet the prices can be really high as this is Tier 1 GEO.
RichAds ad network team has compiled a list of top 3 sources to use for online gambling promotion in Germany, they always appear in a bundle in our “GEOs and verticals” reports, don’t hesitate to try them!
Telegram ads in mini apps
RichAds offers unique advertising formats through Telegram mini apps, and it is an ideal one to promote iGaming in Germany.
Such ads come in four variations such as push-style ads, interstitial, embedded banners and video ads and appear in such mini apps as clickers and tap-to-earn games, looking as native as possible.
The novelty of these ads is that they do not compete with official Telegram advertising and the content policy is really loyal for Gambling.
The primary advantage of using this channel to promote gambling lies in the fact that it has a new format, which effectively combats banner blindness. Click prices start as low as $0.014 for push-style ads, $2.74 CPM for interstitial, $4.2 CPM for video, $0.89 CPM for embedded banners for the German user base.
This way affiliates can easily initiate their campaigns as well as request free whitelists and creatives from managers after making a deposit of $3000 at RichAds.
Push ads
Traditional push notifications continue to yield impressive results, particularly for German gambling campaigns. Perhaps the greatest strength of this channel is that it offers complete creative liberty, which means that it is almost impossible to be banned.
Push traffic is gained from subscribers who have agreed to view such ads, so it creates better engagement. It is simple to implement such ads, you just need several creatives and easy targeting, the traditional format has impressive conversion rates for gambling offers. Such ads work really well in advertising online casinos in Germany with a minimum price of only $0.12 per click.
Pop-up ads
Pop-up advertisements are the most unstoppable and visible method of promoting gambling services in Germany by employing just a casino landing page link with minimal effort involved in targeting.
These ads have really loyal content policies, and therefore they are best for advertising casinos and betting sites. While some may criticize pop-ups as intrusive, they can actually grab the attention of potential players who can opt-in on a whim. Pop-up ads stand out on popular and active webpages, ensuring additional exposure for the target audience.
Secondly, pop-up ads are affordable and ideal for affiliates looking to reach out to many users at low costs. This ad option is one of the most affordable that RichAds provides at only $2.3 for a thousand impressions for Germany.
Top ideas for German iGaming creatives
So, how to attract a German audience and make them interested in your iGaming offers? Let’s see the most common approaches that can easily draw attention to your casino or betting site!
Top ideas for iGaming Telegram and push ads
- Personal message. Imitating a real message or notification is a good idea to create the effect of urgency and personalization.
- Bonuses and freebies. As most Germans actually play to win money, you can lure them by bonuses, just don’t make them too big not to attract low-paying players.
- Show the thrill. Many Germans also play for fun, so show the thrill of winning and the excitement from the process.
- Highlight game variations. For casinos, show the most viral slots, while for Betting use hyped events, specifically for the region.
- Specify the peculiarities. Nowadays it’s hard to surprise players, yet if you have some specific payment methods or special promos, it can grab their attention!
What about landers for online casino in Germany? Everything needs to be simple, concise and obvious. It’s three simple points, write down bonuses, registration steps and show bright game pics.
How to start a Gambling campaign in Germany? Main insights
Finally, let’s see how to actually get started with an ad campaign in Germany! There are several simple steps to do it fast and efficiently via RichAds.
Steps to a successful Gambling campaign in Germany
- Launch your campaign with Performance Mode.
Begin your campaign by turning on Performance Mode at RichAds. This mode applies an advanced algorithm that focuses only on high-converting sources, and you can automate your campaign’s optimization. You can therefore obtain your desired cost per conversion without additional effort. - Provide 5-10 promotional material (landers or creatives).
Enhance interaction with your audience by including a minimum of five creative options, such as images or landing pages. This is essential in finding top-performing ads with high CTR. With push and Telegram ads, experiment with different visuals or videos, and for pop-up ads, try different landing pages for maximum efficiency. - Separate your campaigns by device.
Split your campaigns into mobile and desktop ones, as traffic cost can greatly vary between the two. Having two distinct campaigns will make management easier and enable strategic budget shifts based on each device type’s performance. - Select optimal bids.
If you’re uncertain about how to determine the best bid for achieving a specific number of leads, consult your account manager or make use of the Predictor tool for assistance. - Prioritize Premium sources.
Focus on running your campaigns through Premium traffic sources offered by RichAds. These sources typically have the higher-quality traffic, leading to improved conversion rates (CR) and more qualified leads. - Assess campaign effectiveness.
Utilize the Optimizer tool to get all your campaign performance metrics in a single place. This will help you make data-driven decisions regarding bid changes through proper analysis. - Optimize your optimization processes
Optimize your campaigns with Automated Rules or Target CPA strategies. This will allow you to remove underperforming sources quickly and automatically, with 0 manual efforts. Or simply deposit $3000 at RichAds to get fully-managed campaigns by our managers!
Conclusion
Those are all the basics on online Gambling promotion in Germany, you can easily start your campaign on any desired traffic source right now and boost your profits with this Tier 1 GEO!
Go ahead and boost your profit to the moon with RichAds!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Latest articles
Subscribe to our blog