Baseline

Aksana Shakal
Jul 14, 2024
2 min

Since the payouts for affiliate marketers in the Gambling vertical are significant, the casino must protect itself from customers who did not bring income and profit.

From here came the minimum deposit and baseline concepts that work on the side of the casino. Affiliates need to know them and take them into account when choosing an offer.

🔻 Learn more about Gambling in affiliate marketing here 🔻

The minimum deposit meaning

Offers based on the payout for the registration are long gone. It is not enough to bring the client to the casino to receive the payment. The Gambling vertical is based on the CPA (Cost per Action) model, which means the payout for making a deposit.

The minimum deposit — is the minimum amount of money that a user must pay after registration to start placing bets or play.

Its value may differ in different casinos, not to mention other countries. It depends on the standard of living and, of course, on each casino policy.

Pay attention if the minimum deposit is large, the users you refer may not be converted into a lead, and you will not get anything.

The baseline in affiliate marketing meaning

In addition to the minimum deposit, there is a second most important concept in online Gambling — baseline. A baseline is a certain amount of money at which a player will be considered active.

Why casinos need a baseline? A casino should receive a profit from the player, and it should be greater than the payout the affiliate marketer will get. Otherwise, the casino will work without profit.

If the user makes a minimum deposit, he will cover some of the casino’s expenses, but not all. Therefore, in addition to the minimum deposit, he must pay a certain amount from above.

Minimum deposit + this amount = baseline

A baseline can be reached with a one-time payment or several payments within a month.

When choosing an offer, it is essential to focus not only on the payout but also on the size of these two payments — a minimum deposit and a baseline. Your earnings will depend on how affordable and realistic they are for the average player in the country.

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Aksana Shakal

Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.