Clickunder

RichAds Team
Jul 14, 2024
7 min

What is a clickunder

Clickunder is a form of pop advertising. It is a full-page ad that appears under the page the user is viewing.

This type of ads directs the user right to the landing page with the offer. Yes, there is no creative or banner between the user and the landing page.

What is the trigger for clickunder ads to appear?

All you need for clickunder tab to appear is to click on any part of the page with a specific JavaScript code in it.

What is a clickunder — *How clickunder ads look like on a computer*

There are several forms of pop advertising. They seem identical — this is a new tab with the landing page. They can differ from one another depending on the place and mechanics of their appearance.

Forms of pop advertising:

popunders,
clickunders,
popups.

Which form of pop ads the user will see depends on how the JavaScript responsible for displaying it is configured.

What is the difference between clickunder, popunder, and popup?

Clickunder and popunder are pretty much the same things. Both of them appear under the page that the user is exploring. The only difference is that the popunder appears automatically, and the clickunder can be viewed after clicking on any page area.

Affiliate marketers have not separated them one from another. So, they are generally called popunders.

There is another form of pop ads — popup. In this case, a new page appears in front of the tab that the user is exploring.

While a popup interrupts the user’s experience, a popunder acts more gently. Popunders and clickunders are less obsessive than popups in this regard.

The user may not notice the new tab under the main one. They will look into its content a little bit later, at a more appropriate time. This makes conversion much more possible than when the user is interrupted in the middle of surfing.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Benefits of clickunders

Clickunder ads are considered to be the best ad format for learning affiliate marketing. At the same time, experienced affiliates continue to skim the cream from pop ad campaigns.

Benefits of clickunders:

Clickunder ad is adapted to all devices,
Low costs and high traffic volumes,
No creatives needed,
Loyal moderation.

Disadvantages of clickunders:

“Cold” audience,
Some percent of bot traffic.

Advantages of clickunder advertising:

Low costs and high traffic volumes

Pop traffic stands out among others for its low costs and high traffic volumes. This is a great option for those who want to start an affiliate marketing career.

Clickunder ad is adapted to all devices

Over the years of its existence, this ad format has been perfectly adapted for all devices. Computers, laptops, tablets, and mobile phones — all this allows you to find the widest possible audience for the offer.

Loyal moderation

Rules of clickunder networks are not so strict as, for example, Facebook has. At clickunder ad networks, a marketer can run campaigns that Facebook or Instagram will 100% ban.

No need to think about creatives

The key to success on pop ads is a quality landing page. The way to conversion on pops is shorter because there is no creative between the user and pre-landing or landing page. This means fewer items to test and an easy way to find a bundle that will convert.

Disadvantages of clickunder ads

Like any ad format, clickunder ads have their drawbacks.

“Cold” audience

A user is not interested in the ads you are showing. It is extremely important to design the landing page correctly. Your message and offer should be clear at a glance before a user didn’t close the page.

Some percent of bot traffic

Yes, some bots may exist in some ad networks. Not as many as there were 5 years ago, but they still exist. Today, clickunder ad networks actively filter fraud. For example, RichAds ad network uses internal filters and adds external tools (Adscore) for double-checking.

I’ve been running popup traffic for about 15 years, and I’ve managed about 15.000 pop media buyers over the years. Pops have been a reliable source of traffic for affiliates for a long time, and I don’t see that changing anytime soon. The volume of traffic available is still pretty high, and it’s CHEAP.

You need to be creative or find an affiliate offer with a great landing page, but there is still a lot of potential for making revenue with pops.

Luke Kling, Affiliate Marketing Expert, rules premium affiliate community affLIFT

Best verticals for clickunders

When it comes to the best offers for clickunders and popunders, the same principles work — choose an offer with a simple action (upload, opt-in e-mail, subscribe).

It is difficult to promote some kinds of offers with pop ads, for example, where the user needs to pay for something more than a beer costs in the bar.

Each ad network has its own favorite niches which convert better than others with clickunders.

Utilities, VPN, and crypto offers worked better than others for the RichAds’ clients this summer.
And the tendency is still the same.
RichAds team

The situation may change, so check the latest updates with ad managers.

How does clickunder work

To make your work with clickunders closer to success, you need to complete several important steps:

find a simple offer,
understand the “pain” of a potential lead,
make a straightforward landing page,
buy fast hosting for the landing page,
use a tracker.

It would help if you had a simple offer, preferably with a small payout. Don’t let this scare you — if the offer is successful, you will beat off your efforts with traffic volumes. As a rule, offers with higher payouts require skill and experience. They are more challenging to work with.

It is crucial to understand what might hook the audience. The landing page should be designed to touch this “pain.”

The main rule of landing pages for clickunders is a clear headline, small but catching text, and a prominent CTA button.
RichAds team

The loading speed of the landing page is also critical. If it takes more than 1 second to load, the tab will be closed without giving you a chance. So don’t let them close it!

Your landing page should be as light as possible (about 200 kb) and very fast. To do this, marketers often use hostings that are located close to the destination country.

Do not skimp on hosting. In the future, it can play a significant role in whether you have a profit or just pay for traffic and left with nothing in your pockets.

The last step is the tracker. It is impossible to work with clickunder without it — you just bury yourself in the data with your head. Fortunately, some trackers have free versions for a certain number of events. Search for a suitable tracker here.

How to increase the effectiveness of clickunder

To make clickunders more effective, set up the campaign correctly, especially if the budget for tests is limited.

The RichAds ad network has divided traffic into several segments depending on its quality and the number of conversions it can bring.

On Premium sources, the conversion rate is 2.5 times higher than on Standard ones.
RichAds Team

Choose Premium traffic sources — this will help you to see the potential of the offer immediately.

Add Standard, New, and Remnant sources when you need to increase the volumes.

Where to buy clickunder traffic?

As you already understood, clickanders can be found in the same places as popunders. There are no separate clickunder ad networks. Look for both in the ad networks that sell pops.

Some ad networks sell mixed pop traffic: there will be both popups and popunders with clickunders. Others divide these forms. Ask the ad network what traffic they are selling.

RichAds ad network (previously known as RichPops) provides clickunder and popunder traffic. It works according to the CPM (cost-per-mille) model where you pay for 1000 impressions. In the case of pop traffic, it’s the same as the CPC (cost-per-click) model, since the shift to landing page occurs right after the click.

CPM is used to make the calculation more convenient.

When it comes to prices, CPM costs at RichAds advertising network start from a minimum amount — $0.05 and they may differ according to GEO.

Download RichAds e-book about Popunders for FREE

We want to make your way to success with pops as easily as possible. So we asked 7 top affiliate marketers about their experience of working with popunders.

In our e-book, you’ll find the advanced guide and more than 100 answers to the most important questions about Popunders!