Nutra vertical

Dmitry Makarov
Jul 14, 2024
9 min

What is Nutra vertical in affiliate marketing: definition

Nutra (“nutraceutical”) vertical is an umbrella term to describe offers that fall into a broad category of products for health and beauty. The term applies to the products there are mostly non-medicated substances, supplements and vitamins. In general, Nutra offers are usually to promote products for weight loss, skin care, workout, men’s health and various vitamins.

Notice that the general meaning of Nutra offers is that they are not conventional medicine. Such products are dispensed without a prescription, and the audience usually purchases them as an alternative to mainstream medicine care.

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Popular kinds of offers within the Nutra vertical in affiliate marketing

Let’s take a look at some highly popular niches of Nutra vertical for affiliates to advertise in 2024!

Among the top popular Nutra offers are:

Weight loss products;
Beauty products;
Workout supplements;
Men’s health;
Brain activity boosting supplements;
Health medications.

1. Weight loss products

The products claim they are offering a way to lose weight easily and quickly. That implies that such substances as, for example, green coffee will help to change the body without workouts and any effort at all.

2. Beauty products

The products for beauty well-being have a big niche within the Nutra vertical. The products are usually for skin care like preventing wrinkles, bald patches, pimples, etc. Also, this niche includes offers like creams and wristbands for cellulite treating.

3. Workout supplements

The usual target audience of workout products is people who aim to increase their physical parameters. Among the offers there are special protein supplements, sport suits, equipment, clothes, fitness accessories, expanders, etc.

4. Men’s health

One of the most profitable niches in the Nutra vertical within affiliate marketing. The products of this niche usually include arousal pills, male enhancement medications and other supplements.

5. Brain activity boosting supplements

The popularity of brain boosters within Nutra vertical is related to the expansion of the digital age where concentration abilities are highly valued. Thus, brain supplements become highly demanded, while mostly offering vitamins B, L-theanine, ginkgo, energy drinks, etc.

6. Health medications

Such products mostly are not exactly for treating but more likely for prevention of illness. The target audience of health products consists of people suffering from diseases or worried about their health.

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Payout models for Nutra vertical within affiliate marketing

The most common payout models for Nutra offers usually demand a complete purchase by the referred client. The most popular are:

Cash-On-Delivery (COD);
Trials;
Straight Sale (SS).

Cash-On-Delivery (COD)

The Cash on Delivery model means that you get paid once the client’s order has been confirmed on the side of the affiliate network and the product’s cost is fully covered along with delivery. The COD is a very popular payout model for Nutra offers in Tier 2 and Tier 3 regions, where online shopping services experience a high-paced growth.

Notice: The order confirmation on the side affiliate network usually is performed by the product’s contact center. You can find out the call-center’s working schedule and set your campaign’s schedule accordingly.

Trials

By Trials model the users initially get a trial version of the product after confirming their contact info. Then, clients can confirm they’re satisfied and sign up for a 30 days subscription, fully paid including the trial delivery. Now the advertiser gets the payout. But there’s one nuance: if the client doesn’t go further receiving the trial version, the conversion is not confirmed.

Straight Sale (SS)

According to this model, the affiliate marketer gets paid once the client makes a purchase online. Without confirmation hold and trial periods. On the other side, Straight Sale demands skills in making profitable funnels within affiliate marketing.

Traffic sources for Nutra vertical in affiliate marketing

For Nutra vertical advertising there are considered to be such popular traffic sources as Google Ads, Facebook, Instagram, TikTok and X (formerly Twitter). On the other hand, each mentioned platform poses major challenges for Nutra offers advertising.

Regardless of the fact that Google Ads possess extreme volumes of traffic, they have also got a voluminous list of prohibited Nutra products, while some of them must be legally certified to be promoted in some geos. Facebook, Instagram, TikTok and X don’t have plain policy on Nutra offers, but in general they might ban a campaign with suspicious products anytime.

Another popular way among advertisers is buying Nutra traffic from advertising networks such as RichAds. The networks’ moderation is more lenient towards Nutra vertical while traffic volumes might even extend the popular platforms!

The most popular ad formats to promote Nutra offers:

Push advertising notifications.
This format looks a lot like the push notifications users receive from platforms and social networks. To show the ads, users need to agree to receiving notifications on the publisher’s website. Then, the users will get the push ads anytime they become online on the device, regardless of the web page. That provides high conversion rate and regular profits.
Popunders.
Also known as clickunders, on-click ads and pops, are one of the most effective and easy-to-start ad formats, suiting both beginners and experts. To launch the campaign you’d only need a landing page as the only creative and basic targeting parameters. Popunders will open a tab once the user clicks anywhere on the publisher’s website with a special JS script. In the newly opened tab users will get shown a landing or pre-landing page with the offer.
iOS in-page push ads.
For a while push ads couldn’t be used to target iOS audiences, since Apple devices prohibited the functionality to receive ads on a subscription basis. But in-page push ads are different — the mechanism of their appearance is more of pop-ups, they don’t require user’s agreement to receive ads, but remain trustworthy looking.
Direct click ads.
Domain redirect traffic is a relatively new ad format that has already gained huge traffic volumes across Tier 1 geos. The mechanism is quite simple: as soon as a user specifically misspells a URL-address while typing it in the search bar, they get redirected to a prepared landing page with the offer. Like that it’s possible to target a certain audience based on the URL-address they were initially aiming at.
Native ads.
Native advertising is a very mischievous format that seamlessly integrates in the surrounding content of the website it’s on. Users don’t suspect promotional content while looking at it, which only boosts trust towards it. At some point users get redirected to the landing page with the main offer.

Full Guide on Nutra Vertical in Affiliate Marketing in 2023

Best geos to promote Nutra vertical offers in affiliate marketing

RichAds ad network has been working with Nutra traffic for a while now providing an opportunity to start ad campaigns on powerful ad formats. Below you will find the top profitable geos to advertise Nutra offers on top ad formats: push ads, in-page ads, pops, direct click and native ads.

Every month we share a report on the best geos and verticals for our ad formats, drawing information from campaigns on RichAds’ ad platform. You can keep up on the current trends in affiliate marketing following the tag Best geos and verticals on our blog.
You can also request assistance from RichAds’ managers as they can help you with setting up campaign, optimization process, and can provide whitelists, the best converting sources, for the exact offer and geo.

1. Top geos to promote Nutra offers on push ads

On push ads the most profitable geos to advertise Nutra vertical products are mostly of Tier 1 and Tier 3 geos, with a noticeable presence in CIS countries.

Among the top performing geos for Nutra offers on push traffic are: USA, Germany, France, Belgium, Indonesia, Uzbekistan.

2. Top geos to promote Nutra offers on in-page push ads

On iOS in-page ads the best geos to promote Nutra offers are of Tier 1 regions, covering both European and North American markets.

Among the top performing geos for Nutra offers on in-page traffic are: USA, Canada, Great Britain, France, Italy, Poland.

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3. Top geos to promote Nutra offers on pop ads

The most converting geos for Nutra vertical promotion on pop ads come of the most popular regions in Tier 1 and Tier 3, while covering some areas in CIS area as well.

Among the top performing geos for Nutra offers on pop traffic are: USA, Great Britain, Italy, Poland, India, Uzbekistan.

4. Top geos to promote Nutra offers on direct click ads

The most profitable geos to promote Nutra offers on redirect ads are mostly of Tier 1 and Tier 2 countries, spreading across North America, Central Europe and Asia.

Among the top performing geos for Nutra offers on domain redirect traffic are: USA, Great Britain, France, Hong Kong, Poland, Slovakia.

5. Top geos to promote Nutra offers on native ads

The best performing geos to run Nutra ad campaigns on native ads are pretty equally spread across Tier 1 and Tier 2 geos in North America, Central Europe and Asia.

Among the top performing geos for Nutra offers on native traffic are: USA, France, Belgium, Hungary, Japan, Taiwan.

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More examples of creatives for Nutra advertising in affiliate marketing

Below you will find more examples of creatives used to advertise Nutra offers in affiliate marketing area. Familiarise yourself with them as they will help understand what works better for other advertisers in their ad campaigns, and will help you in optimizing efforts. Also, landing pages for pop ads on Nutra might be provided by the affiliate program itself.

*Push ads creatives examples used to promote Nutra offers*

*Landing page creative example used to advertise Nutra offers*

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Dmitry Makarov

Bringing the experience of writing sales texts for IT-agency, Dmitry Makarov has also worked as a content manager and SEO specialist in affiliate marketing agencies operating within the iGaming vertical. While composing marketing materials for the past 2 years, Dmitry has provided in-depth expertise within the topics of utilising different ad formats (push and in-page push ads, popunder and native ads), iGaming niche advertising and overviewing industry tendencies. His passion in creating has also been developed towards broadcasting, music and fiction novels.