Gambling vertical is one of the most popular among affiliates, yet there are several restrictions that are posed by many Asian countries and some of the Europeans as well as overall platform bans that occur.
For the reason, any marketer needs to be aware of where casinos ads are legal and monitor them regularly.
If you wish to avoid bans and launch iGaming ads on any GEO without restrictions, make sure you test push and pop formats at RichAds ad network. Those are the most converting formats with a loyal content policy to test.
Top 5 best countries for Gambling advertising
We’ve gathered not only the places where Gambling is legal, but also the GEOs that convert best of all for casino offers, according to RichAds expertise.
Globally, there are 79 regulated Gambling markets, 46 with unclear status and 70 GEOs where Gambling is illegal. We’ll focus only on regulated ones with the most interest in Gambling activities and ads.
Meet the top legal GEOs for Gambling ads, from hyped Brazil to stable Philippines!
1. Germany
Since July 2021, online Gambling is legal across all German states. It includes casino games, lotteries, sports betting, though each of the activities requires legal licenses from operators. All the sites need to be approved by Joint Gaming Authority of the States (GGL).
Main takes over Gambling ads in Germany include a prohibition on promoting illegal casino or betting operators and influence marketing ban. Specifically streamers, including foreign ones, aren’t allowed to advertise Gambling as well as famous sportsmen can’t promote Betting.
All the other forms of ads are allowed, you can give the GEO a try with push or pop ads and won’t be mistaken.
Main takes:
- Country Tier: 1
- Legal Gambling age: 18
- Active audience: 4.6 million adults approximately
- Average revenue per user: $351
- User penetration: 6.8%
- Traffic cost: recommended CPC for push ads starts from $0.2, CPM for pop ads starts from $7.7
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
2. The USA
Online gambling is legal in the USA, but its status varies significantly by state. The repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018 allowed individual states to legalize sports betting, leading to a patchwork of regulations.
States like New Jersey, Delaware, Rhode Island, Pennsylvania, and Michigan have embraced online gambling, offering various betting options, including sports betting, casino games, and poker.
In terms of ads, everything also depends on a state, for instance, you need to be careful with New Jersey and Pennsylvania to ensure that your ads aren’t deceptive or misleading in any way.
Main takes:
- Country Tier: 1
- Legal Gambling age: 18-21, depending on a state
- Active audience: 57.2 million adults approximately
- Average revenue per user: $380
- User penetration: 19.2%
- Traffic cost: recommended CPC for push ads starts from $0.3, CPM for pop ads starts from $1.7
3. Brazil
One of the most awaited GEOs to have iGaming activities legalized was Brazil until December 2023. Last year a bill on making betting and iGaming legal was approved by the Brazilian president.
Now, once such activities are regulated, iGaming regulators need to follow the Responsible Gambling protocols and have regular compliance audits held by local governmental bodies.
In terms of Gambling ads, everything’s quite classic: advertisers shall not target individuals younger than 18 years old and ads shall be obvious, without any mislead. It’s crucial to work only with licensed operators that promote responsible gambling.
Main takes:
- Country Tier: 2
- Legal Gambling age: 18
- Active audience: 20 million adults approximately
- Average revenue per user: $840
- User penetration: 1.1%
- Traffic cost: recommended CPC for push ads starts from $0.08, CPM for pop ads starts from $3.3
- Case: Brazil on push ads with 116% ROI
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
4. The Netherlands
One more among online Gambling legal countries is the Netherlands, in 2021 all online iGaming activities were legalized in the GEO.
The Netherlands Gambling Association allows providing online poker, lottery, bingo, casinos as well as betting activities to those organizations who have a license and do not exploit gambling addiction or target users under 18.
In terms of ads, radio, television and public places promotion of Gambling is strictly prohibited. But digital media channels are allowed, including social media and alternative channels with loyal content policy like push and pop ads.
Main takes:
- Country Tier: 1
- Legal Gambling age: 18
- Active audience: 1 million adults approximately
- Average revenue per user: $680
- User penetration: 10%
- Traffic cost: recommended CPC for push ads starts from $0.08, CPM for pop ads starts from $1
5. The Philippines
One more GEO that answers the question where is Gambling advertising legal is the Philippines. It was regulated in 1975 together with establishment of the Philippine Amusement and Gaming Corporation that regulates all the iGaming activities in the region.
It’s crucial to point out that in the GEO exists a unique situation in terms of online Gambling, the residents can play on any legal international casino or sportsbook site, but local operators can not offer their online services to Filipino players.
The policy on Gambling ads is really loyal, affiliate marketing and any channels are allowed, the only requirement is to target only individuals older than 21 years old and make sure you promote responsible Gambling “for fun”.
Main takes:
- Country Tier: 3
- Legal Gambling age: 21
- Average revenue per user: $157
- User penetration: 3.6%
- Traffic cost: recommended CPC for push ads starts from $0.03, CPM for pop ads starts from $0.09
Check out guides on specific GEOs for Gambling
If you’re looking for guides on specific GEOs, RichAds ad network team got you and has made detailed manuals for most lucrative countries.
GEO-specific guides:
- How to gain Gambling traffic in Vietnam?
- How to gain Gambling traffic in Indonesia? In-depth overview
- How to gain Gambling traffic in the Philippines? All secrets revealed!
- How to launch Gambling in Brazil: learn expert insights
- How to gain Gambling traffic in Bangladesh?
- Promoting Gambling ads in South Africa: best practices
- How to gain Gambling traffic in Malaysia? Top insights
Conclusion
Now that you know where Gambling activities and ads are legal, make sure to pick the most lucrative one for your offer and reap the benefits.
Launch any Gambling offer on RichAds traffic to skyrocket your profits!
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1
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