Top GEOs for Advertising in Telegram in 2025

How to choose the best geo for launching ads in Telegram?

While picking the top geo to run advertising campaigns in Telegram, there are several nuances to consider. First of all is the type of Telegram ads you’re going with, as the response from the target audience might sufficiently vary depending on that. The next one concerns the niche, since some regions might be less receptive to offers of particular categories in general. Additionally, you might want to consider the average solvency of the local audiences, so that allocated budgets would not exceed the expected profits.

Our RichAds platform offers launching ads in Telegram Mini Apps, a new promotional channel with over 70 million active daily users worldwide. The traffic mostly comes from casual and tap-to-earn games, so we’ve been carefully exploring the audience there and how they react to different kinds of advertisements. While compiling this top of the geos for Telegram ads we’ve established a highlighting system of important points to pay attention to:

• Tier.
  Traditionally, geos in affiliate marketing are attached to a certain Tier, from 1 to 4, which might indicate average audience solvency, payout amount, traffic costs, etc. For example, the higher the Tier, the wealthier the country, thus higher payouts, but so is the traffic price accordingly.
  
• The Mini App audience portrait.
  Such intel as the amount of the users, their average age, sex ratio can tell a lot about whether the geo is promising for launching Telegram Mini App ads. In fact, this is mostly helpful to determine the creative approaches for target audiences, since addressing the right group of the messenger users depends on knowing what they’re like.
  
• Traffic cost.
  The average CPC and CPM bids are obviously important to look for, while examining a geo for Telegram ads in mini applications. At RichAds we use both payment models for TMA ad campaigns which depend on the selected creatives format: CPC for push-style, and CPM for interstitial banners, embedded banners and interstitial video.
  
• Favoured verticals.
  Knowing what products gather the highest response from the local users is what can be a shortcut to choosing the geo, especially if you’ve already got the offer. In fact, you can check our regular reports on the best geos and verticals at RichAds, as each month we share up-to-date insights on traffic performance, including for our TMA ads format.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top trending geos for launching Telegram Mini App ads in 2025

Initially, it’s worth mentioning that the response rate to ads in Telegram is definitely correlating with the overall messenger popularity in the exact geo, so we’ve considered that for this top. According to RichAds platform’s data, in 2025 there are currently 7 most trending geos for Telegram Mini App ads:

1. India
2. USA
3. Indonesia
4. Germany
5. Nigeria
6. Türkiye
7. Brazil

Below, we provided a short review for each country we’ve rated the best for launching Telegram ads in, along with indicative creative examples!

1. India

It’s actually not that surprising that India gets a high placing among the best geos for promoting in Telegram, since almost 50% of its populace regularly uses the messenger! The average age in India is just 29 years, which makes it one of the youthful countries in the world and a perfect place to seek courage-driven audiences. In fact, local users are particularly responsive to iGaming ads, thus India remains one of the common-acknowledged top geos for promoting such, including in Telegram.

As India is considered to be a Tier 3 geo in affiliate marketing, it’s known for relatively low payouts, but appropriately low prices for advertising as well. At RichAds, the minimal CPC (cost per click) prices for starting Telegram Mini App ad campaigns in India will be from $0.035.

Highlights:

• Tier 3;
• Average audience: 18 to 30 years old, primarily males;
• Traffic costs: CPC bids start from $0.35;
• Favoured verticals: Gambling, Betting, Finance.

2. USA

Though the US doesn’t have the biggest number of Telegram users among the rest trending geos, it’s a guaranteed Tier 1 country. Relatively high payouts due to higher audience solvency make it perfect for trying out various verticals, and according to RichAds platform’s data the audience from the states responds well to Gambling, Betting, Media, Fintech and even E-Commerce. At RichAds you can launch an advertising campaign on Telegram traffic in the USA starting from $0.043 per click on push-style creatives format.

Highlights:

• Tier 1;
• Average audience: 18 to 44 years old, primarily males;
• Traffic costs: CPC bids start from $0.43;
• Favoured verticals: Gambling, Betting, Meda, Finance, Trading, E-Commerce.

Target higher solvency Telegram users at RichAds!

Among the available parameters for targeting at RichAds you can find ‘Telegram Premium subscribers only’ which might limit the traffic, though can address the users with higher paying capacity. You can also turn targeting ‘Users with positive Wallet balance only’ (TON wallet) on to increase the chances to reach even more solvent users.

3. Indonesia

This is another highly promising Tier 3 geo for promoting in Telegram, since roughly a 3rd of a 280 million Indonesia’s population actively uses it as a day-to-day messenger! Unlike many platforms like Facebook and Google Ads, TMA ads at RichAds function by our own moderation policies which are much more tolerant to iGaming, Fintech and E-Commerce categories, the best by response from Indonesian users.

The minimal CPC price for Indonesia, one of the best geos on Telegram traffic by costs also, would start from just $0.042 at RichAds.

Highlights:

• Tier 3;
• Average audience: 18 to 34 years old, equal male/female ratio;
• Traffic costs: CPC bids start from $0.42;
• Favoured verticals: Gambling, Betting, Finance, E-Commerce.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Germany

Though DACH countries in general don’t exactly seem like possessing that many Telegram users, Germany is another consistent Tier 1 geo with very passionate audiences. While the highest profit comes from promoting the Fintech niche, particularly Trading, the local users are very responsive to iGaming and Media offers as well. In fact, Germany’s population is noticeably older by average, since its median age is about 45 years, thus providing a mature audience with the ability to maintain such hobbies as online casinos.

The minimal price per click for launching a Telegram Mini App ad campaign in Germany would be starting from $0.049 at RichAds!

Highlights:

• Tier 1;
• Average audience: 25 to 45 years old, primarily males;
• Traffic costs: CPC bids start from $0.49;
• Favoured verticals: Gambling, Betting, Finance, Trading, Media.

5. Nigeria

While for some it might sound surprising, but Nigeria is actually one of the best geos for promoting in Telegram, since reportedly half of its 227 million populace uses the app on a daily basis! This is also one of the youngest nations in the world with just a bit over 17 years old median age, justifying the local audiences’ high interest towards offers of online casino and financial platforms.

As Nigeria is a Tier 3 country in affiliate marketing, the means to advertise there are pretty affordable, while at RichAds the CPC bids for running TMA ads there start from $0.031

Highlights:

• Tier 3;
• Average audience: 18 to 30 years old, primarily males;
• Traffic costs: CPC bids start from $0.31;
• Favoured verticals: Gambling, Finance.

6. Türkiye

Another top geo from Europe, which doesn’t yet have the biggest number of users in Telegram, but nonetheless Türkiye is a significantly profitable Tier 2 region. Approximately, there are almost 10 million active users of the messenger, while the median age is somewhat 35 years. Regarding the response to ads in Telegram Mini Apps, the audience of Turkey is mostly interested in Gambling and Betting products.

The prices on Telegram traffic in mini applications for Türkiye targeting campaigns at RichAds are quite cheap, starting from CPC $0.036

Highlights:

• Tier 2;
• Average audience: 20 to 40 years old, primarily males;
• Traffic costs: CPC bids start from $0.36;
• Favoured verticals: Gambling, Betting.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

7. Brazil

A South American rising star where 21 million people, roughly 10% of the total population, regularly use Telegram as a messenger and entertainment. The local audiences are famously fond of online sports betting, which is easily tracked by Brazil being one of the best geos in terms of response to Betting ads in TMAs! We also have a very insightful article on the iGaming promotion in Brazil.

The prices for launching Telegram Mini App ads in Brazil, a recognized Tier 2 geo, would be starting from $0.033 per click at RichAds!

Highlights:

• Tier 2;
• Average audience: 20 to 35 years old, primarily males;
• Traffic costs: CPC bids start from $0.33;
• Favoured verticals: Gambling, Betting.

Conclusion

Well, now you know what geos are currently trending for advertising in Telegram, and mini applications in particular. At RichAds you can launch ad campaigns on Telegram traffic, along with other powerful formats like push, pops, in-pages, in over 220 geos from Tier 3 to Tier 1 having access to internal optimization features and tracking possibilities. Launch Telegram advertising campaigns in Mini Apps on quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.