How to advertise Dating on In-Page Push Ads: best practices

We’ll uncover everything you need to know, from the best GEOs to converting creatives and best practice to run Dating on in-page push ads.

Why choose in-page push ads for Dating promotion?

Before we get down to pros of the format, let’s briefly give a definition of in-page push ads and their difference with classic push.

In-page push ads are a format that reminds web push ads by using an icon and text message, yet no banner is needed. The consent isn’t required from users to receive such notifications. 

Main reasons to use in-page push ads for Dating offers

• Personalized message imitation. Such ads remind users of system notifications or real messages from apps, which is ideal for Dating products. They’re easy to mix with notifications for Dating sites!
  
• Impossible to miss. As no consent is required from users, they’ll see the ad anyway, so the reach is wider than that of classic push. What’s more, they aren’t as intrusive as pop ads because of their size and native-like look.
  
• iOS reach. Unlike classic push ads, you can reach not only Android users, but those who use iOS as well, making the amount of volumes bigger.
  
• Doesn’t depend on browser updates. Yes, this format isn’t influenced by any browser updates, users will see these ads anyway.

Those are the main reasons why promoting Dating on in-page push ads is actually worth your time and attention! 

Important: this format has been available at RichAds since 2021 and its popularity is only growing. Make sure to contact your account manager for free whitelists for your Dating offers on in-page push ads.

Dating traffic peculiarities in 2024

If you wish to get started and advertise Dating on in-page push ads, let’s see what’s going on with its audience in 2024 and look at the main facts that are essential for marketers to be aware of.

Dating apps audience in 2024

Let’s start with the number of users that are into online dating. In 2023 the amount of people using dating apps worldwide reached 349 million people. This is a huge amount of audience that can bring any affiliate good profits.

In terms of demographics, it all depends on the GEO, so let’s take the most dense region — the USA. In terms of gender, men are more likely to use apps than women, SSRS shows that 56% of men engage in online dating, while there’s only 39% of women.

Speaking of age, the situation is the following —- 37% of users are 18-29, while 38% are aged 30-49. 

Most popular Dating apps in 2024

Statista has made a list of most downloaded apps worldwide in June 2024, the top five includes Tinder, Bumble, Badoo, Litmatch and SweetMeet. 

Make sure you check such stats per country you’d like to take an offer from, as many GEOs don’t allow several apps, for instance, CIS region has banned Tinder, for example.

The most used Dating apps can also depend on age, SSRS has also made a list of most used apps by age for the US, like Match is most popular among elderly people, while Tinder is for younger people.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What’s the amount of money generated by Dating apps?

Finally, let’s discuss the most burning question — how much you can actually earn from Dating offers promotion. 

All of the facts prove that industry has money and can be easily monetized by affiliate marketers. 

Best GEOs for Dating offers on in-page push ads

Each month RichAds team makes reports on the “Best GEOs and verticals” and sees that Dating offers convert best of all on in-page push ads. 

We’ve collected the most popular GEOs to advertise Dating on in-page push, they show highest CR and user engagement.

Best GEOs for Dating on in-page push

• USA
• Italy
• China
• Japan
• Indonesia
• Germany

It’s important to know that creatives vary from Tier 1 and Tier 3, as well as target audience, so it’s crucial to research the chosen GEO in advance. 

Top regions also vary from month to month, so feel free to write to your RichAds manager to get to know what converts right now for Dating!

In-page push creatives for Dating offers: 6 ideas

RichAds’ ad network team analyzed what works best for different GEOs and identified several approaches you can apply in your campaigns to gain the highest CTR and boost profits easily.

• Personal call with a number. This idea is quite an eternal one, the exact number of a girl with a realistic photo creates a plausible effect and intrigues a user, urging him to answer the message and see a full phone number.
  
• Online+notification. Show that a girl is online combined with a romantic message from here and a bell or other notification sticker, this way a man will believe that a real message is waiting for his reply.
  
• Video with minutes specified. Another intriguing approach is showing a video icon or text on your creatives. Who doesn’t want to see a video of a beautiful girl who’s interested in finding a man?

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

• Message icon with a notification. Another similar yet converting idea, show a famous messenger or dating app icon to make your ad more plausible.
  
• Region mentioned. You can mention the exact city or region in your text, it’ll create a strong personalization effect. Combined with “a new message” approach, this idea will bring you a lot of leads.
  
• GEO-specified name or appearance. This idea is a tricky one as some men like exotic, yet the appearance common in the region will interest the majority of people 100%. You can combine such creatives with more exotic ones and evaluate the results.

Those are the main approaches to use, make sure you localize your texts and messages,
if you don’t have enough time to do it yourself,
just contact your manager at RichAds for free creatives!

Best ways to promote Dating on in-page push

Finally, let’s discuss time proven tips on Dating promotion via in-page push ads at RichAds ad network. 

Spoiler: it’s easy!

1. Separate push and in-page push campaigns

You can launch either a separate in-page push campaign or combine it with push ads, we’d recommend to separate them as bids are different and results analysis will be more difficult if the campaigns are combined.

A lifehack: just duplicate your push campaign via Multiformat feature in one click!

2. Add 5-10 creatives per campaign

Make sure you test different approaches within one campaign, anything can convert for your GEO and offer, you can learn this only by A/B testing.

A great hint — you can use a free RichAds icon pack to save your time, just choose Dating vertical.

3. Choose the best bid and budget

You can do it via Predictor that gives you the volumes per bid you’ll receive on your GEO, or just contact your manager. Just make sure the bid isn’t too high or too low, otherwise you’ll either spend the budget too fast or won’t get enough leads.

Also set ASAP type of budget, this way your ad will be shown as soon as the bid wins the action,

4. Launch ads on Premium sources only

At RichAds ad network all the sources are divided into four groups, Premium being the most converting among all of them. It’s tested by our internal team in advance to ensure the best results for affiliates and the quality of the sources is top-notch.

Another hint is to ask for a whitelist on Premium group for exact GEO or offer, managers can custom it for you for free.

5. Use Automated Rules for fast optimization

To put it simply, Automated Rules is a feature that automates optimization by adding too expensive or non converting sources in a blacklist automatically and renews the blacklists daily on the advertiser settings.

Important: It works with postback setup only as the data on campaign results is crucial for its functionality!

6. Test Target CPA to get to exact conversion price

This is a new feature for in-page push campaigns, yet exists at RichAds platform for quite a long time. 

Target CPA is an algorithm that automatically optimizes a campaign to get an exact conversion price desired by an affiliate.

It does automated sources sorting by adding them to black- or whitelists depending on the performance and editing bids per source, which is called Micro bidding.

To start using the feature, affiliates need to set up a tracker and postback. The feature is totally worth it as affiliates don’t need to do anything for optimization, everything is done via the algorithm!

Conclusion

Running Dating offers on in-page push ads is easy yet profitable for any marketer. As you can see from the guide, there are several easy steps that will lead you to high CR and income surge.

Take your Dating offer and hurry to launch it on RichAds traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.