Push ad costs: what you need to know

Pricing models for push ads

The most popular pricing models for push advertising notifications you might come across in various ad networks are CPC and CPM. While CPC (cost per click) is a model that shows how much you’d pay for every click on the ad, the CPM (cost per mille) implies that you pay for every 1000 impressions on it.

RichAds provides marketers with the CPC model to buy push traffic, as it helps to estimate the traffic volumes better for the available budget. Affiliate marketers can clearly see that they will pay not only for showing the ad to the audience like in case of CPM but also that they get a first step in approaching an interested user — a click.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How the cost of push ads is evaluated in auction

To better understand what affects the cost of push ads, it’s important to know what determines the CPC bids in the first place. Many advertising networks work by Real-time bidding (RTB) while selling or buying push ads. It is an auction that in real-time evaluates requests to show ads on a publisher’s site with similar targeting options. Eventually RTB determines what ad is to be shown first based on the higher bid, so advertisers compete for a placing by how much they’re willing to pay. Despite the look of it, the process itself takes literal seconds.

It’s worth paying attention to Win Rate, a metric that shows how often such bids approximately get the ad placing based on the auction statistics. For example, if the bid shows Win Rate of 50%, this means that half of the similarly targeted campaigns with such bids are expected get to the publishers’ sites.

Also, at RichAds platform there’s a feature Predictor that demonstrates traffic volumes your campaign will approximately get based on the bid.

What could also affect push ads pricing?

The cost of push ads even in a single ad campaign might vary due to several factors, for example, targeting parameters and geo.

Depending on whether the ad campaign targets desktop or mobile devices, the bids will vary. There’s no rule that for one device the bid will be higher or lower than for another, sometimes they can be equal, but there’s no way to know. Because of that we always recommend running desktop and mobile separately to better evaluate the budgeting for push ads and further optimization.

Naturally, the CPC bids for push ads on different geos will not be the same. There are many reasons for this, starting with audience penetration, amount of publishers in the region, etc. Below you will find some examples of push advertising cost rates in the most popular countries for running campaigns.

Successful cases on push traffic by RichAds

Here you will find some push ads cases gathered by RichAds, so that you can witness this ad format’s effectiveness.

• Case study: how to advertise online Gambling on Push ads
• Dating on Germany with 37.17% ROI
• 32% ROI on Antivirus Offer with Push Ads
• Gambling and Push Ads: How to make a 102% ROI
• Dating offer on US with a 75% ROI
• Gambling Offer on Canada With 23% ROI

Conclusion

Now you know what plays a role in conducting push ads costs in the ad campaigns, from the basics up to bidding auction and campaign adjustment peculiarities. Also, worth mentioning that RichAds managers can assist you not only with setting up and optimizing your push ads campaign, but also with selecting the optimal bid!

We at RichAds ad network have been working with push traffic since 2018, now having years of expertise to share with marketers. You can launch push ads campaigns on our platform in over 220 geos from Tier 3 to Tier 1, having all the essential optimization tools for better performance. Start a profitable push ads campaign on top traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.