RichAds advertising network has launched a breakthrough advertising format — native ads in Telegram mini apps. This is the first time when telegram ads can be launched in the advertising network not in telegram ads agency!
We asked Evgeny Kuznetsov, Chief Product Officer at RichAds ad holding, to tell us more about the new ad format of telegram ads, how much they cost, and how to set them up.
Telegram is an actively developing messenger with millions of users worldwide. The service allowed advertising within its channels in 2021, but only through certified agencies. Many affiliate marketers who were interested in Telegram ads were discouraged by this. While they could run ads on Telegram’s channels, it was difficult to reach them since only Telegram ad agencies could do so.
RichAds advertising network is the first to allow advertisers to run telegram ads in the advertising network. At RichAds advertisers can buy a new advertising format — native advertising in Telegram mini apps. In the article, let’s dive deeper into this new ad format and how to use RichAds to launch it.
Evgeny Kuznetsov, Chief Product Officer at RichAds ad holding, will tell us more about the new ad format of telegram ads, how much they cost, and how to set them up. Eugene is an expert in affiliate marketing with 7+ years of experience.
About the idea of launching a new type of ads in Telegram
1. Can you tell us how you came up with the idea of launching a new advertising format on Telegram?
The idea itself lies on the surface: Telegram is a potentially attractive source of traffic. The number of users will soon reach one billion. As it stands, Telegram’s advertising isn’t very convenient for affiliates. There are a lot of restrictions, and ads launch needs to be handled through agencies.
We began considering ways of making running ads on Telegram easier, and explored options for doing so. Hamster Kombat’s rapid rise led us to focus on mini-apps, find owners of large ones, and test advertising there. There were a lot of users in mini applications, and we liked their high response to a new type of advertising. What is more important: we liked the results we got.
Native advertising in Telegram mini apps is an innovative channel with a huge traffic base, which nobody uses — that’s what we bet on. Besides, we don’t have any competitors yet, but I think they will appear soon.
2. Will Telegram react normally if they find out about these ways of monetizing their traffic? What do you think about it?
I think they will be fine with that. Telegram is a free-minded platform. Furthermore, we do not compete with their ads (their ads appear in channels, ours in mini-apps). By doing this, we also help mini app creators monetize their applications and make money. Thus, they will be able to launch new products that will help grow Telegram’s Mini App Store. So what’s the problem?
What are native ads in Telegram mini apps?
3. How will your Telegram ads differ from those already running on Telegram?
Telegram’s classic ads appear inside channels. All of you know what they look like. We display ads in Telegram mini apps. This isn’t in the channels, it’s just inside the mini app.
As I’ve already mentioned, we do not compete with official Telegram ads. Our goal is not to capture the attention of regular Telegram users but to capture the attention of mini-app users. Additionally, we have a different traffic source (mini-apps in our case), a different appearance of ads, and a different cost (much more attractive than advertising in Telegram channels). We primarily collect traffic from popular clickers.
We have more opportunities because we are an advertising network. For example, we can offer affiliate marketers interesting targeting options. The best part: RichAds provides the option of launching advertising campaigns self-serve.
4. How this advertising format looks like? Is it noted as an advertisement?
Telegram mini apps ads for now look very similar to push notifications. It consists of an icon and a text block. Ads will pop up above the mini app’s main content. The advertising will not be marked.
RichAds is planning to modify the format in the near future. First of all, ads will be better adapted to app content. Next, we are planning to make a few variants of banners. Also, we’re considering rewarded formats, videos, and other forms.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Top geos and audience size for native ads in the Telegram mini apps
5. How many people can you reach? What kind of mini-apps are we talking about?
Telegram mini apps may generate a lot of traffic. There are many apps with over 10 million users. Telegram traffic in RichAds already exceeds 70+ million users worldwide and will continue to grow.
What about mini-apps? These are apps with games based on bots. Unfortunately, we are unable to disclose which bots we are integrated with. I can just mention that among them are the largest Telegram gaming platforms, clicker applications for earning coins, and entertainment applications.
We also have small apps, for example with 62k users that we help to monetize. Read the article to see how we help to monetize apps of different sizes.
6. Which countries have the most traffic to your Telegram ads? What are the best countries to test your Telegram ads in?
RichAds has telegram traffic in many countries. Mostly, of course, these are countries where Telegram is popular. In our traffic, we see a slight skew towards CIS countries, Asia (especially India), Africa (for example, we have a lot of traffic from Nigeria), and Europe. Please contact our managers to discuss what is the best geo for your offer.
Our team is working hard to increase traffic from the US and Latin America, as well as from the EU.
About the new telegram ads cost, minimal deposit and minimum budget at RichAds
7. How do you sell ads for Telegram mini apps? How much do Telegram ads cost? What factors determine the cost?
The CPC model was chosen for selling Telegram ads at RichAds. When other variants of the Telegram ads format will be added to the platform we’ll decide which payment model to choose (we are thinking about CPM as well). First-price auction is our usual selling method.
The price of Telegram ads at RichAds depends on the country and may depend on the vertical. Right now, prices start at $0.02. Come test the format while the prices are at their lowest; later on, we’ll segment them more based on their verticals.
When you choose the geo, the platform will show you the recommended CPC for it and you can consult with the manager about pricing.
8. An advertiser wishes to run a test with you for the first time. Could you tell me what the minimum deposit and test budget should be?
All new clients at RichAds are required to deposit $150, regardless of the ad format they choose. With a $500 deposit, RichAds will assign you a personal account manager. This person will help you with the launch and optimization.
Any marketer can test telegram ads with recommended budget of at least $30 per day for tests, but more is better.
We also offer free creatives to all new clients who test out the Telegram ads. Contact your managers or the support team for them.
9. What payment methods are available at RichAds for Telegram ads?
Besides Capitalist, wire, and cards, a manager can also assist you with alternative payment methods.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Top verticals to run telegram ads in mini apps
10. Which verticals are worth launching?
In fact, you can test everything: the format is untapped, CTR is high, and different offers show great results. First of all, you can try e-commerce, fintech, SaaS, edtech, apps, and others.
I think many advertisers for Gambling and Betting will come to try this format. This makes sense: many mini-apps have a suitable audience for them based on behavioral factors.
There is one important point to note: our moderation is quite loyal, but grey and black offers will not be accepted.
What you need to know about advertising in mini apps in Telegram
- Ads are shown inside the mini-apps
- It resembles a notification that appears above the app’s content
- Available independently within the RichAds platform
- Potential audience: 70+ million users
- Top regions and countries: Europe, CIS, India, and Africa.
- Top verticals: e-commerce, fintech, SaaS, edtech, apps, etc.
- Minimum CPC: $0.02
- Minimum deposit: $150
- Targeting available, trackers are integrated
- Free creatives for all clients
How to run ads on Telegram mini apps?
11. Are there any tools to track the results of ads in Telegram? Will trackers support this format?
Yes, all trackers support Telegram ads without problems. There are 11 trackers integrated with RichAds now, including the most popular RedTrack, Voluum, Binom, Bemob, Keitaro, and others. We are already working on adding templates for a new ad channel to them.
Until it is not available, you can use the push channel in the tracker. All data will be transmitted correctly.
I highly recommend using a tracker and setting up postback. Your results will be better that way. First of all, we have many cool features for optimization. Some of them will work for Telegram ads. If you set up postback, our managers can actively help you optimize your campaigns.
12. Can you tell me how to set up ads in Telegram on your platform? How about creatives?
A creative is the first thing you need, preferably several different ones. For one ad campaign, we recommend starting with 5 creatives. We see a high CTR in the ads in mini apps. The format is new and not burned out, so it’s understandable. However, you should still try different creatives to see what works best.
I’ve already mentioned that the creative we have so far looks like a push notification. It requires a small 128*128 icon and 2 lines of text (30 and 60 characters each). As of now, you can only use static images as icons, but we are working on adding more options.
You can only run one URL in one campaign. It is not visible on the creative itself, but the whole area is clickable.
Also, our moderation is round-the-clock and as fast as possible, taking no longer than 5 minutes at any time.
13. Is there any targeting available for the Telegram ad? Is there room to spread it out?
RichAds now has targeting options:
- By country (one country for one ad campaign),
- Operating system,
- Browser language (to ensure you don’t show your ads to users with another language),
- Clicks cap,
- Telegram Premium subscribers,
- Schedule.
It is highly recommended to set up a limit on the number of clicks from a user. This will prevent you from paying for empty clicks. Even if a user clicks 12 times, he will only buy once. Limit each user to 5 clicks per day or week.
A new targeting by type of user’s account is now available: affiliates can reach Premium/non-premium accounts. It allows to test a more solvent audience. This targeting cuts traffic volumes, so if you want to test it, create a separate ad campaign.
Mobiles and computers weren’t targeted on purpose, as we don’t want marketers to limit their traffic in this way. Adding them will depend on marketers’ needs.
In the near future we plan to release targeting by ads display limits. This option will limit how many Telegram ads marketers want to show to one person per day. It will be possible for affiliates to set it between 1 and 4 per day or unlimited. We recommend to limit the number of displays to 1-2 per day.
Our plans include some very interesting targeting that we do not have on any other traffic format yet. Watch this space for more information.
14. Can you give me some tips on how to make money with Telegram ads?
A marketer can avoid a disastrous ad campaign launch by following these tips:
- Ask your manager for advice on a top geo.
- Test different creatives (at least 5 for one campaign).
- Start with broad settings (don’t limit OSes).
- Choose the language of the browser you used to create your creatives if there are several languages in the country.
- Set up 5 clicks per user a day or week.
The campaign can be run in a single country, so launch different campaigns for different countries. Also, launch different campaigns for creatives in different languages. If we take India as an example, different languages are spoken in its specific regions. The more popular are English and Hindi. Keep in mind that the more affluent population speaks English and the less affluent — Hindi.
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
How to optimize native ads in Telegram mini apps?
15. How to optimize telegram ad campaigns?
Like other popular RichAds ad formats (push, pops), telegram ads can be optimized in several ways, including our flagship features. For ads in Telegram, you can use blacklists and whitelists, as well as our Microbidding feature.
Additionally, affiliate marketers can optimize ad campaigns by OS, browser language, and creatives.
Affiliates can also optimize ad campaigns by traffic sources. In this case, we are talking about publishers (owners of mini apps) and by apps themselves. If we talk about the hierarchy of these sources, each mini-app is a part of the pool of apps of one publisher. Each app is encrypted in the advertising cabinet reports in the form of a 32-digit code.
As a result, you can optimize Telegram ads campaigns by OS, browser language, creatives, pub ID, and app ID.
16. How to set up whitelists and blacklists for ads on Telegram?
One way to optimize Telegram ad campaigns is to add sources to a blacklist or whitelist. If a source isn’t converting, add it to the blacklist and ads won’t be shown there. Ads will only appear at the source if it is added to the whitelist.
To add a source to a blacklist or whitelist you need to look at its performance in RichAds reports or in your tracker. Marketers need to add the appropriate code for publishers and mini-apps in the specific field. Let me remind you that each app is encrypted in the advertising cabinet reports in the form of a 32-digit code. Publishers also have their own digital coding system for sources, available to advertisers in the statistics. The pub ID is five digits long.
RichAds clients can talk to their manager about this, and ask him to help with optimization.
To avoid losing too much traffic with whitelists, our advice is to begin optimization with blacklists.
RichAds experts
17. How to set up Microbidding and what can I adjust my bids to?
Microbidding allows advertisers to increase bids for those sources you are most interested in and where you want to buy more traffic. Rather than changing the campaign’s bid, you can set a specific bid increase for a specific source.
Microbidding can be set for OS, browser language, creatives, pubs, and apps. Marketers can read how to set Microbidding up in the instructions or ask their manager for help.
What RichAds has in store for the future
18. What are your future plans? Do you plan to add some new ad formats?
In addition to growing the existing mini-apps through monetization and connecting new ones, we will also add and grow traffic in new locations.
As part of our plans, we plan to integrate new types of advertising into the Telegram mini-applications. Stay tuned for more news from us.
Conclusion
RichAds advertising network was the first network that allowed you to buy ads in Telegram and configure them inside the advertising cabinet. Right now, ads similar to push notifications are available inside Telegram mini apps. However, soon rewarded formats, video, and more will be added to the company’s advertising portfolio.
Now you know where and how to buy Telegram ads, and you see that Telegram paid ads are quite affordable (CPC from $0.02), it’s time to try them.
Be the first to run native ads in Telegram mini apps in RichAds! Reach explosive profits from the new format!
What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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