Push notification

RichAds Team
Jul 14, 2024
7 min

Push notification meaning

Push notification (or push ads) is a popping up message looking very much like the new message from the messenger. It contains 2 pictures, a title, a description, and a link to some landing page. Push notification appears in a separate small window in the right corner of the screen on a user’s computer or the top of the mobile phone.

There is no need to ask: push notification… what is it? You must have seen notifications on some of your device and at least once clicked them going to some website. These visits to the website or landing page are push traffic itself.

How push notifications look like on different devices — *How push notification* *ads look like on different devices*

The message can be viewed on the device’s screen for a few minutes so the user can read the content and click on it.

Push notification consists of:

the main image which conveys the sense of the offer;
the small icon which explains the main photo;
the headline is the main element to engage users;
the message text shows the main details of the offer.

Usually, push notification ads consist of all the listed elements but on mobile devices, it is sent in the short form without the main image. To see the main image you should expand push.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How do users started to get push notifications

Now you can easily imagine the push ad appearing on the screen. But what happens next? The user can click on the push to go to the landing page of the offer if he is interested in the content. The conversion is then only one step away.

But which users will get push ads? Let’s dwell on the technology of subscription and sending out push ads.

Any website can place a part of the code to subscribe users to push ads. For website owners (they are also called publishers) it’s one of the ways of monetizing their resources. Find more about publishers here.

When the user appears on such a page he will see the proposal of subscription to notifications. The user can ignore this request.

The process is absolutely anonymous, the user doesn’t have to leave his private data. His consent to the subscription is encrypted with the help of the code which can’t be copied or got by any third-party resources.

After subscription, the user is being added to the RichAds or any push ads company’s base the publisher works with.

When you choose a push ad agency or network you get the audience who has visited publishers’ websites from this network and agreed to receive notifications from it.

When an advertiser buys push ads it is automatically sent to the devices of all the users that fall under the conditions of the targeting. Meanwhile, the user doesn’t have to stay on the website to receive push ads.

The technology of delivery will send push ads even if the user is offline. He will see the notification as soon as he is online.

What’s the power of push notifications?

Push notifications have a number of advantages that’s why they are one of the most effective ad formats. The most important point is that you can’t miss them. With the emergence of different ad types, people start becoming “blind” and many ad channels lose their effectiveness. Besides, the user lands to the pre-landing or landing page just by one click – it increases the possibility of conversion. The user can also see notifications even if he was offline (later, when he will be online again).

One more important benefit is low CPC in comparison with other ads channels like Facebook or Google Ads. CPC starts from $0,05 at RichAds ad network.

That’s why it’s much more profitable to work with push notifications than with other ad formats.

The main advantage of push notifications is that you can use it running the offer appropriate for a wide audience. So, you can reach a huge mass of people using just one offer and one traffic type.

Examples of push notifications

Push Notifications: Best Practices & Tips from 2023

What products and services can be promoted via push notifications?

There is a great variety of niches in affiliate marketing that can be an option for push ads.

Push advertising works with a lot of verticals that are forbidden or limited in social networks. Here you can easily get conversions on Gambling, Nutra and Dating. The main rule of successful moderation is using not very skimpy creatives and a lack of misleading.

Offers that solve users’ problems right now show especially nice results on push ads. It’s better to choose offers that are aimed to a wide audience with different needs.

Too specific offers that are interesting for a narrow range of users will hardly be successful on push ads traffic.

Where you can buy push notifications?

Push ads network — is a specific place where an affiliate marketer may buy push traffic. Yes, there is no need to collect your own database of push ads subscribers. Push ads networks did all the work for you.

The number of push ads networks started mushrooming in 2018, and new ones are still growing. Nowadays, at least 20 push ads networks are ready to sell push traffic.

Most of the push ads networks are self-served platforms where advertisers can run ads by themselves. Also, some ad networks can manage campaigns by the ad networks’ experts.

One of the significant advantages of push ads networks is that they allow running ads on minimal deposits. It is an ad format, that is good even for newbies with small budgets.

How to choose push ad network: 10 ad networks compared

The best verticals and GEOs to launch push notification ads at RichAds advertising network

Every month RichAds advertising network gathers insights on the best GEOs and verticals for powerful ad formats and shares in the short report.

The best geos and verticals for January, 2024

At RichAds advertising network, comparing to December, 2023 the situation with the best GEOs for push hasn’t changed severely. Pakistan has left the list of top GEOs, being replaced by Russia. While other top converting GEOs remain: USA, Indonesia, India, Brazil and Bangladesh.

The list of the best GEOs for push in December, 2023:

USA;
Indonesia;
India;
Brazil;
Bangladesh;
Pakistan.

The list of the best GEOs for push in January, 2024:

USA;
Indonesia;
India;
Brazil;
Bangladesh;
Russia.

Best GEOs for Push Ads at RichAds ad network

Updates on the best verticals for push ads

Just as GEOs the top converting verticals for push ads haven’t changed a lot. Last month top vertical of Finance got replaced by Dating in January. Others of Gambling, Antivirus and Betting are still converting high on our platform second month in a row!