Geo

What is a geo in affiliate marketing?

Geo is a term in affiliate marketing that specifies an area, in most cases a country. Sometimes, for a region that includes several geos there appears an abbreviation like LatAm (Latin America), MENA (Middle East and North Africa), DACH (first letters of Germany, Austria and Switzerland in german), CIS (Commonwealth of Independent States), etc.

It is common that geos in affiliate marketing might occur shortened via ISO code to a two- or three-letter form like DEU (Germany), BRA (Brazil), IDN (Indonesia), JPN (Japan), FR (France), AE (United Arab Emirates), GB (Great Britain), etc. Some services and platforms might display such ISO-coded names for countries, but over time they will become more and more recognizable at a glance.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are Tiers for geos

Tier a form of classification for geos in affiliate marketing, by which any country might be attached to one of the Tier 1, Tier 2, Tier 3 and Tier 4 categories. The main criterias are: the average amounts of CPA payouts, target audience penetration and solvency along with the complexity of effectively approaching the users. Tier recognition partly aligns with grouping countries by economic parameters into developed, developing and underdeveloped, while also appealing to affiliate marketing specifics.

The Tier 1 region includes the most wealthy countries with high solvency target audiences of North America, Europe and Oceania. While the Tier 2 group mostly consists of East Europe, CIS, South America (LatAm), partly Middle East (UAE) and Asia (Japan, South Korea). The rest goes to the Tier 3 geos as with Asia, Africa, partly South America and Oceania. Additionally, there’s a Tier 4 group that might include countries of no interest to affiliate marketing specialists due to no traffic, lack of products or service and advertising channels there.

Tiers might also indicate particular qualities of certain geos and regions in terms of advertising products in affiliate marketing. For instance, iGaming audiences in lower Tier countries gamble as a way to make fast money, while higher Tiers audiences access gambling as a form of entertainment. As a plus, a Tier might indicate relative changes in estimated budgeting for advertising, effective funnels and overall susceptibility of the target audiences there.

Traffic volumes and budgeting peculiarities for geos

In terms of advertising costs, various geo-targeting ad platforms might present different bids from traffic sources. So it’s important to utilise all the possible tools for estimating the budgeting for ad campaigns in various regions. For example, at RichAds platform there’s a feature Predictor that calculates the amount of traffic in selected geo you’d get for your current CPC or CPM bid.

You can also check the Insights dashboard at RichAds that shows up-to-date traffic volumes, win rate and current bids for available geos!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Choosing the best geo in affiliate marketing

In this part we will provide a list of the top performing geos for advertising formats available at RichAds: push, iOS in-page, pops, direct click and native traffic!

1. Best geos for push advertising notifications

Push ads are very effective in terms of engaging audiences due to its two main peculiarities: almost complete resemblance of regular push notifications and requirement to accept the mailing to start receiving push advertisements from that moment on. For this type of ads the best geos in affiliate marketing in September are:

• Indonesia;
• Bangladesh;
• India;
• Ukraine;
• Malaysia;
• Kazakhstan.

2. Best geos for iOS in-page push ads

In-page ads remain the same attractive appearance of push notification while no longer requiring users to accept mailing and functioning more of a pop-up to technically access Apple devices audiences. For this ad format the most performing geos in September were:

• USA;
• Indonesia;
• Japan;
• China;
• Poland;
• Bangladesh.

3. Best geos for popunder (clickunder) ads

Pop ads open a new tab with a landing page initiated by a user clicking wherever on a publisher’s website. The landing page, or sometimes paired with a pre-landing, presents the main offer, while the overall straight-shooting approach performs well for impulsive audiences. On-click ad campaigns have shown great efficiency run targeting these geos in September:

• USA;
• Indonesia;
• China;
• Taiwan;
• Azerbaijan;
• Peru.

4. Best geos for domain redirect traffic

Once a user misspells a certain URL-address in the search bar, direct click ads redirect them to an already prepared landing page with the offer, possibly thematically aligned with the audience’s initial query. Redirect ads have been really successful in September while launched in these geos:

• USA;
• Indonesia;
• Brazil;
• Germany;
• South Africa;
• Bangladesh.

5. Best geos for native advertisements

Native ads are very mischievous, disguised as the other content on the website they are placed on, so users will take time exploring the advertisements before realising. This leads to a whole bunch of engaging funnels with native traffic, forgetting about such issues as banner blindness and AdBlock filtering. This traffic source in September was well-performing in such geos as:

• USA;
• Indonesia;
• Japan;
• South Africa;
• Pakistan;
• Colombia.

This data is relevant to September 2024, while the up-to-date reports are available for affiliate marketers in our article on the best geos and verticals. Check out the article to get statistics-based insights on current trends, market analysis and top vertical-geo bundles!

Related articles:

• Best geos and verticals in Autumn 2024;
• The difference between Tier 1, 2 and 3 countries in affiliate marketing;
• What Tier to сhoose for ads campaign: 1, 2 or 3?;
• Top geos for Antivirus offers in 2024;
• Top geos for Gambling offers in 2024;