Smartphones are so integrated in our everyday life that they have replaced lots of other different gadgets, especially – computers. Now you can go online or order something online from literally anywhere. And that is why there is such a need for more quality mobile ads.
In this article RichAds will take a look at some of the largest mobile ad networks. But before we do that, let’s see what a mobile ad network is.
What are mobile ad networks?
A mobile advertising network is a platform where an affiliate can buy traffic to their offers from a big pool of websites/mobile apps. These networks serve as an intermediary between advertisers and publishers so that everyone makes profit from the ads in the most efficient way.
Key benefits of using mobile ad networks?
- Usually these platforms offer different ad formats: push notifications, popunder, banners, native ads, video etc.;
- They cover a wide audience: more than 60% of the whole population on Earth use mobile phones;
- Mobile ad networks give opportunities for ad campaign automation: ad platforms have their own features that save affiliates time and effort.
To put it shortly: mobile advertising ads are a great tool for an effective promotion on mobile devices.
How do mobile ad networks work?
Mobile ad networks usually unite advertisers (people who have offers to promote) and publishers (people who have apps and websites to post ads there).
The process goes like this:
- An advertiser chooses an ad format, sets targeting parameters and a budget, uploads creatives;
- The network analyzes all the data and finds websites/apps where the ad will be published;
- A publisher integrates their sources with the network, thus making the whole ad posting a more automated process.
Then when users start interacting with the ad, the network will gather information for further analysis of the efficiency of the campaign.
How to choose the right mobile ad network for our needs?
While choosing the right mobile ad platform consider the following points:
- Your chosen ad network should work with the verticals you focus on: if it’s designed only for Ecommerce, you can’t work with Gambling;
- Not all ad formats will work for your needs: make sure that the network has expertise and a lot of traffic for the traffic you want;
- Traffic coverage: check if the network has traffic in your chosen GEOs and in big volumes;
- Minimal budget for ad campaigns: some networks have a minimal deposit of 50 dollars, others would require $100 and more;
- Tools for automated optimization and campaign analysis: it’s important for good ROI and further planning of the campaign;
- Traffic quality: check reviews, list of websites and apps that the network works with, what CTR and CR they have;
- Targeting options: including targeting by device (Android, iOS).
Top 13 mobile ad networks in 2025: main info
Based on these parameters we have compiled a list of top 13 mobile ad networks that you should try.
1. RichAds
RichAds is one of the biggest ad networks that specializes both in desktop and mobile traffic which share at the platform is 95%. It used to be known as RichPush back in 2018, but in 2020 it got a new name RichAds and introduced pop traffic. Now the network offers more than 5 billion views daily, and the minimal prices for a click starts at $0,005.
With RichAds you can start the following ad campaigns:
- push notifications (with in-page and calendar);
- Telegram ads;
- banner ads;
- pop traffic (+ popunder);
- native ads;
- domain traffic.
RichAds has traffic all around the world and we share what GEOs convert best for the chosen type of traffic and vertical in our blog. Top verticals are Gambling, betting, Finance, Dating, Utilities.
To make campaign optimization even easier the network has developed features that are available for everyone:
- Performance Mode: incredibly helpful to all newbies who don’t know how to optimize their campaigns;
- Automated rules: creates white- and blacklists automatically;
- Micro bidding: will adjust rates within the campaign;
- Target CPA: sets a target conversion price and a daily budget that further helps optimize the campaign automatically.
If you deposit $150, you’ll be able to launch your ad campaign. With a $500 deposit you will get a personal manager that will be available 24/7 and will help with all the settings and optimizations. The network supports Wire transfer, Сapitalist and other payment models.
Check out top cases on RichAds traffic:
- 2.9k conversions on Russia Gambling offer with Telegram Ads
- Casino offer with 74.48% ROI on pop ads in Japan
- Gambling offer on Canada with 23% ROI on push ads
- Gambling offer in Bangladesh with 119% ROI using pop ads
- Dating offer on in-page push traffic in Germany with 37.17% ROI
- 116% ROI on Gambling vertical in Brazil with push ads
- mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)
The quality of traffic is constantly checked by both internal and external tools (AdScore). Traffic is divided into 4 groups based on performance: Premium, Standart, Remnant and New. This allows media buyers to test offers with the best traffic.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
2. PropellerAds
PropellerAds ad network has an audience of more than 1 billion unique viewers and works with almost all popular verticals (including Gambling, Nutra, Finance and others).
What ad formats are available in the network:
- push notifications (including in-page push);
- popunder;
- native ads;
- banners.
For a start you will need $100, the process of creating a new campaign is beyond simple and fast. The network also offers lots of manuals for newbies and makes their managers available at all times.
3. ROIAds
ROIads is a mobile ad network offering 900 million daily impressions and high-quality traffic across various verticals, offering pop and push traffic on 150 GEOs. Its advanced AI bidding technology ensures effective lead generation and strong conversion rates, making it ideal for scaling mobile ad campaigns.
The platform provides diverse targeting options, including GEO, device type, operating system, and browser, along with precise source-level targeting via Micro bidding.
The minimum deposit is $250, with initial CPC for push ads starting at $0.003 and CPM for pop ads at $0.5. Managerial support is available for deposits of $500 or more, and payment options include bank cards, wire transfers, Capitalist and others upon request.
With its global reach and premium traffic, ROIads is an excellent choice for affiliate marketers and advertisers looking to gain mobile traffic volumes.
4. Adsterra
Adsterra is an ad network with traffic in more than 190 countries with no limitations on the types of verticals. The interface is user-friendly and all detailed statistics can be viewed in real time..
Types of traffic in Adsterra:
- popunder;
- push notifications (in-page push);
- banners ads;
- native ads;
- video ads.
Minimal deposit starts at $100. Adsterra has also created comprehensive guides for media buyers, holds webinars and offers individual support to their clients.
5. Mobidea
Mobidea is a large mobile ad network with more than 12 years of experience and traffic of more than 500 million unique users a month. The network partners with reliable publishers so the quality of traffic always remains high.
The network offers a wide range of ad formats:
- push notifications;
- pop traffic;
- banners ads;
- native ads.
The minimal deposit threshold here is the same as in the networks above – $100. Mobidea also offers different features for optimizing campaigns: for instance, SmartCPC that automatically optimizes rates and increases ROI.
6. Clickadu
The Clickadu ad network offers high quality traffic in 200+ countries all over the world. Their traffic shows the best results in such verticals as Utilities/VPN, Gambling, mVas and Ecommerce.
You can choose among the following ad formats:
- banner ads;
- popunder;
- push notifications, in-pade push;
- Instant Text Message;
- video prerolls;
- SKIM.
You can launch a campaign with $100, and with the help of internal fraud and bot filters and smart rotation your budget will be allocated more sensibly.
7. EvaDav
EvaDav ad platform is trusted with more than 10 thousand ad campaigns and more than 60 million in audience of their publishers. The network provides a big volume of traffic, fraud protection, quick ad moderation and premium publishers.
The network has 4 ad formats:
- native ads;
- push notifications;
- in-page push;
- popunder.
Minimum deposit is $100 and can be made via Payoneer, PayPal, Wire transfer, Skrill, Webmoney, Paxum.
8. AppLovin
AppLovin is one of the biggest ad networks that focuses solely on mobile and in-app traffic and will help find your target audience through streaming platforms or other big mobile apps. This is a big network with a few more products, including a well-known platform Adjust for tracking mobile ad campaigns.
Traffic sources to choose from at AppLovin:
- rewarded videos;
- interstitial;
- banner ads;
- playable ads;
- native ads.
There is no minimum deposit, but this platform will require a bigger investment – from 500 to 1000 dollars for an ad campaign. But here you can always be sure that the traffic is top-notch and you get AI optimization tools..
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
9. AdMob
Mobile ad network AdMob is a part of the Google ecosystem and is one of the most popular platforms for app developers and advertisers. Here you can both promote your app and monetize it.
Types of ads at AdMob:
- banner ads;
- interstitial;
- rewarded videos;
- native ads;
- open ads.
This network also has not set minimum deposit, but you should start with at least 100-200 dollars. AdMob gives you all the advantages of working with Google: prices targeting and detailed analytics, global reach and transparency.
10. UnityAds
UnityAds is a mobile ad network that mostly work with promoting and monetizing mobile games. The platform was developed by Unity Technologies who are most famous for their Unity Engine. Which is why the main source of traffic here are other mobile games where you can place ads.
What ad formats can you choose in UnityAds:
- rewarded videos;
- interstitial;
- banner ads;
- playable ads.
UnityAds does not set a minimum sum for a deposit, but the recommended budget is still at 500-1000 dollars. The platform has wide targeting options, retargeting, detailed statistics and optimization of display frequency.
11. SmartyAds
Programmatic platform SmartyAds covers almost all GEOs of the world and gives you an opportunity to place ads in mobile apps, on websites, streaming platforms and even Smart TV.
Available mobile ad formats:
- banner ads;
- interstitial;
- rewarded ads;
- native ads.
It’s also advised to start with at least 500-1000 dollars here, but beside mobile ads you can always test other formats and make the most profit.
12. AppSamurai
AppSamurai is a mobile ad network that focuses on promoting mobile apps and attracting users via CPI.
What ads can you place with AppSamurai:
- banner ads;
- interstitial;
- rewarded videos;
- native ads.
One of key features of this network is that is mostly work with a CPI model. The platform offers a wide range of targeting options, retargeting and lookalike audiences.
13. Smaato
Global programmatic platform Smaato has 1,800,000,000+ unique users monthly and uses RTB technology for automated purchase and display of ads. The network has a variety of different ad formats to choose from which makes it almost a universal ad platform.
Ad formats to choose from in Smaato:
- banner ads;
- interstitial;
- rewarded ads;
- native ads;
- RichMedia.
The network won’t require a minimal deposit, but you should budget at least 500 dollars for your first campaign. The platform has a global reach, different targeting parameters and a seamless app integration on the SDK basis.
Conclusion
We hope that you find this list of the best mobile ad networks useful. Choose your network, analyze it with the parameters we’ve listed here and start driving mobile traffic!
You can start right now: go register at RichAds!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
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