iGaming

The iGaming vertical is a term used in the online gaming industry to describe the activity of playing games for money or prizes. This can include casino games, poker, sports betting, and other games of chance or skill.

This vertical is popular for affiliates nowadays because it is a high-income sector that is growing rapidly. However, high payouts also mean strict requirements for approvals.

But if you know what you are doing and if you can find the right offers to promote, then there is a lot of money to be made in this vertical.

In this article, we will take a look at what the iGaming vertical is, why you should promote it, and the different ways to earn from it.

Definition of iGaming

What is iGaming? iGaming describes the act of gambling online, which can include anything from betting on sports games to playing casino games. iGaming has become increasingly popular in recent years, due in part to the convenience it offers.

With so many people now owning smartphones and laptops, it’s easy to access online gambling sites from anywhere. And with apps that allow you to play for real money, there’s no need to even leave your home.

There are many different types of iGaming, from online casinos to multiplayer games, and it is estimated that there are over two billion active iGamers around the world. Despite its popularity, iGaming remains a controversial activity, with some countries outlawing it altogether.

Why Promote iGaming Offers?

iGaming is increasing in popularity across the world due to factors such as technological progress, increased trust by gamblers to make payments online, and increasingly digital culture. After the United States Supreme Court ruled in 2018 that sports betting is legal, online gambling firms started expanding their sports betting sectors, thereby contributing to the market expansion of the iGaming industry.

The market is booming and is expected to grow even more in the years ahead. Since 2015, more than 30 new gambling markets opened up. VIXIO GamblingCompliance estimates iGaming revenues to go over $18 billion by 2025 in the US market alone!

With this much potential for growth, it’s no wonder that many affiliate marketers are looking to get into the iGaming vertical. The high payouts and manageable approval process make it a tempting market to enter.

Come 2023, the worldwide online gambling industry was worth more than 92.9 billion dollars in the United States. The current size of the market is approximately 59 billion dollars, implying that it will double over the next decade or two.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Various iGaming Niches to Focus On in 2025

There are different types of affiliate offers available. The full list of niches that fall under the iGaming and Online Casino verticals are as following:

Conversion Flows for the iGaming Vertical

When promoting an offer in the iGaming vertical, it is important to keep in mind the conversion flows (also known as payout models) that are common in this industry.

As an affiliate, you will earn a commission for every player that you refer to an iGaming site, but the payment you receive depends on the player’s involvement in the game.

There is only a handful of conversion flows for iGaming verticals at present, and these are:

• CPL
  In a CPL campaign, the affiliate is paid for every lead they send to the advertiser. This could be a player who registers for an account or downloads the casino software, and signs in for the first time.
• CPA on an FTD basis
  Cost per Action on the basis of First-Time Deposits is the most common payout model. You can either get a percentage of the player’s deposit or a fixed amount as indicated by the advertiser or affiliate network.
• Revenue Share
  The revenue sharing payout model is usually reserved for affiliates who have proven their traffic quality. In this model, affiliates get paid a portion of their referral’s losses for the month.

While these are the main ones, some networks also offer the Hybrid payment model. This is where the affiliate gets paid both for the referral’s first-time deposit and for the referral’s losses in the game for the previous month.

The iGaming vertical is an exciting and rapidly-growing niche for affiliate marketers. The market has been estimated to grow by more than 30% in the years ahead, so now’s a great time to get involved! 

The best casino affiliate programs can be found in our article written by affiliate marketing experts.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Who is the potential audience of iGaming vertical?

When it comes to the iGaming vertical, there is no one-size-fits-all answer to who the target audience is. However, there are some common demographics that are typically associated with this type of content. 

For instance, the demographic of the Gambling vertical is mostly male, between the ages of 21 and 35. They tend to be single, have some college education, earn a moderate income, and live in urban areas.

Older generations are a minority since they tend to prefer land-based and physical casinos. But because of the COVID-19 pandemic and remote work tendency that continues even in 2025, older generations also started engaging in iGaming.

What kind of traffic works best for iGaming offers in 2025?

Just about any type of traffic can work well for gambling affiliate offers. Emphasising the fact that popular traffic sources like Facebook and Google Ads pose severe challenges in advertising iGaming offers, marketers turn to less strict advertising means. Such could be an iGaming affiliate platform like RichAds that possess traffic volumes sometimes exceeding the popular platforms and allow to run campaigns by more welcoming content guidelines. However, there are a few types of traffic that tend to perform particularly well:

• push ads,
• pop ads,
• telegram ads in mini apps,
• native ads.

1. Push ads

With Gambling, timing is everything. A split-second decision can mean the difference between winning and losing — so being able to reach potential gamblers in real-time is a huge advantage. That’s where push notifications come in.

When it comes to gambling offers, push notification ads are often the most effective. There are a few key reasons for this.

First, Gambling can be a very impulse-driven activity. People often make decisions based on their emotions rather than logic, which means that they’re more likely to act on an offer if they see it at the moment.

Second, push notifications are highly personal and interactive. They grab people’s attention in a way that other ads simply can’t, and they allow people to respond directly to the offer. 

Finally, with more and more people carrying their phones with them everywhere they go, push notification ads are an increasingly effective way to reach a wide audience. So if you’re looking to make a killing in the gambling industry, make sure you’re using push notification ads.

Why choose push ads for iGaming traffic acquisition:

• Excellent CTR potential.
  Especially when coupled with timely messaging and emojis, such ads really remind people of personal messages.
• Cost-effectiveness.
  Low cost-per-click CPCs, starting from $0.005 at RichAds with excellent ROI when advertising is optimized and high-converting engaged users.
• Easy A/B testing.
  Push creatives are easy to made, so it is easier to test offers, messages, and CTAs. At RichAds you can deposit $3000 and will gain access to personal manager who will make customized and localized creatives for any of your offers!

2. Pop ads

Pop ads are a type of online advertising that has been proven to be effective for Gambling offers. There are a few reasons why pop ads work well for this type of offer.

For one, pop ads are highly visible and can’t be missed by viewers. They are also often placed on websites that receive a lot of traffic, so there is a good chance that potential customers will see the ad.

Also, pop ads are relatively inexpensive, so they are a good option for companies looking to reach a large audience without spending a lot of money.

Given all of these factors, it’s no surprise that pop ads have become one of the most popular types of online Gambling advertising formats.

Why choose pop ads for iGaming:

• Mass traffic volumes.
  Ideal for affiliates who test multiple landers or offer links, and choose ad networks like RichAds with most popular sites location options.
• Lower costs.
  Pops ads are really cheap, yet have HQ traffic, especially for iGaming offers. Prices start from $0.5 CPM for Tier 3 regions at RichAds.
• Best for aggressive funnels.
  Especially for auto-redirect offers, Gambling and Betting niches, or soft-conversion landing pages.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3. Telegram ads in mini apps

Since the very introduction of Mini Applications in Telegram (or TMA), they’ve gained particular popularity among the messenger’s users, especially when it comes to tap-to-earn clicker games. Hamster Kombat? Who doesn’t know it? TMAs were accumulating impressive volumes engaged audiences worldwide, particularly related to iGaming and Finance niches, it was just a matter of time before they could be explored for advertising possibility.

RichAds advertising network became the first among the non-specialised on Telegram advertising networks to launch ads in Telegram Mini Apps, combining the convenience of ad platform and the new ad format! Such advertisements appear to users directly in the application window, not severely intruding on the gaming experiences, yet clearly visible to players. In fact, due to organic integration into the TMAs’ interface, it provides a decent response rate from local audiences without the damage to the app or the advertised brand.

Why choose Telegram ads in mini apps for iGaming:

• High levels of engagement.
  Users are already active with Telegram bots, so they will be more inclined to engage with in-app ads.
• Low ad fatigue.
  Ads are seen as part of the user experience and can be rewarded or gamified, and look really new to most users.
• Targeted reach.
  Geo- and interest-based placements allow for highly localized campaigns (e.g., betting promotions in India during IPL season).It’s also possible to reach Premium users, clients with Positive wallet balance as well as Motivated/Non-motivated audience via RichAds.

4. Native ads: bonus format to test

Being not that popular as other formats, native ads do have a couple of advantages when it comes to Gambling offers. Basically, these types of advertisments are integrated in a website so naturally that they look like ordinary articles, so users find it hard to identify the marketing podtext.

They do not annoy users in any way and are really effective in overcoming the so-called banner blindness, they overcome any AdBlocks easily, and that’s the main pros for any marketer.

Furthermore, native advertising boosts the brand reputation, as such ads have no intention to interfere with your potential client’s personal space, which is usually a drawback when we speak about other formats for Gambling offers.

Creatives for iGaming in 2025: 9 approaches

We’ve collected 9 approaches for promotional materials for push and Telegram ads formats, use the ideas for any GEO!

Make sure you apply 5-10 creatives when setting up an iGaming campaign, that’s certainly a must.

9 iGaming creatives ideas:

• Apply jackpot alert.
  Invite users with a real-time-style “Jackpot is growing!” alert that mimics a dynamic prize pool. Build suspense with a countdown-style CTA like “Claim your chance now!”
• Use a basic free spins approach.
  Offer a time-sensitive reward like “70 Free Spins waiting for you – today only!” to cause FOMO and prompt one-click action.
• Make GEO-localized promos.
  Use local events or regional promotions like “Brazilian Exclusive: Win Big in Copa Slots!” to provide context and authenticity.

• Trigger users to play more.
  Write retargeting-style messages like “Thinking of playing poker? We reserved a seat for you!” to re-engage recent website users.
• Use challenging texts.
  Apply the message as a game by asking “Beat our dealer at 21? Try your luck and get a bonus!” to encourage engagement.
• Create a real story ad.
  Make a test story type like a review from real player: “I started with 10 spins. You won’t believe what comes next!” to be embedded within the messaging in Telegram.

• Test video or GIF-triggered promo.
  Share a branded video or GIF with a caption like “Tap the button for today’s lucky game!” to engage users visually and link to offers.
• Try a VIP invite bot message.
  Send personalized bot messages like “You’ve been invited to a high-roller room! Accept your seat?” with a button leading to signup.
• Create localized quiz promo.
  Send out a short Telegram quiz like “Know your odds? Guess today’s football match result and win a bonus!” to make betting entertaining for players.

Conclusion

Online gaming activities for money like Gambling and Betting are thriving in affiliate marketing in 2025, bringing a lot of innovative products and partnership possibilities across the globe. From iGaming operators to regular marketers, everyone is experiencing the industry development, but still there are many who struggle entering the niche. Here, we talked about everything one needs to know about iGaming traffic in affiliate marketing for a successful advertising journey!

We at RichAds have been providing quality iGaming traffic across every ad format of ours for a few years now, collecting experience and making industry observations. With us you can launch an advertising campaigns in Telegram Mini Apps, push, in-page, pop, redirect and native traffic for over 220 geos from Tier 3 to Tier 1! Advertise iGaming offers on top traffic by RichAds!

Related articles:

• Best Gambling Creatives Examples in 2025
• Online Gambling Affiliate Marketing Guide For Beginners
• How to Find a Good Gambling Offer
• How to Run Gambling Push Campaign?
• How to Make an Extra Profit from Gambling Offers
• How to Run Gambling in Tier 1 Countries
• Case Study: How to Advertise Online Gambling on Push Ads
• How to gain Gambling traffic in Vietnam?
• How to gain Gambling traffic in Indonesia? In-depth overview
• How to gain Gambling traffic in the Philippines? All secrets revealed!
• How to launch Gambling in Brazil: learn expert insights
• How to gain Gambling traffic in Bangladesh?
• Promoting Gambling ads in South Africa: best practices

0

Like

0

Money making

0

Super

0

Mouth shut

0

Sad