Tier 3 countries

Aksana Shakal

Provided in-depth expertise in gaining traffic with different ad formats.

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What is Tiers in affiliate marketing

All countries in the world are conventionally divided into 3 groups (Tiers). Tier 1 includes the most attractive countries for an advertiser. Tier 3 combines developing countries.

Economists classified three categories of countries: developed, developing, and third world. Their evaluation is based primarily on the economic development of the country. Affiliates divide countries into Tiers in a different manner. The focus was on the solvency of buyers and their average income.

One more point was also important: online payment. At first, it was only available in highly developed countries like the USA, Canada, Western Europe, and Japan. Online payments and cards were a novelty in other countries, but affiliate marketing was flourishing there. There are now many payment methods available to almost every part of the world: credit cards, Internet banking, SMS payments, etc. 

Also, the political situation influences getting into a particular group in the country and the peculiarities of its laws.

All these characteristics make it possible to divide countries into 3 main groups or Tiers.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Tier 3 countries traffic meaning

Tier 3 includes countries where there is a lot of cheap traffic, and the solvency of the population is small. The payments here may be the lowest. But you can get profit thanks to the volume of traffic and an unsophisticated audience.

The list of countries from Tier 3 in affiliate marketing

There is no single approved list of countries that fall into Tier 1, 2, and 3. Everyone determines this for themselves. In addition, countries can migrate between groups.

Tier 3 countries according to RichAds:

  • Algeria,
  • Angola,
  • Armenia,
  • Azerbaijan,
  • Bahrain,
  • Bangladesh,
  • Barbados,
  • Belize,
  • Benin,
  • Bolivia,
  • Botswana,
  • Burkina Faso,
  • Brunei,
  • Burundi,
  • Cambodia,
  • Cameroon,
  • Cape Verde,
  • Chad, China,
  • Chile,
  • Colombia,
  • Comoros,
  • Costa Rica,
  • Congo,
  • El Salvador,
  • Ecuador,
  • Egypt,
  • the Dominican Republic,
  • Ethiopia,
  • Gabon,
  • Georgia,
  • Guatemala,
  • Guinea,
  • Haiti,
  • Honduras,
  • India,
  • Indonesia,
  • Israel,
  • Iraq,
  • Jamaica,
  • Jordan,
  • Kazakhstan,
  • Kenya,
  • Kuwait,
  • Kyrgyzstan,
  • Laos,
  • Madagascar,
  • Mali,
  • Malaysia,
  • Mauritania,
  • Mexico,
  • Morocco,
  • Mongolia,
  • Mozambique,
  • Namibia,
  • Mozambique
  • Nicaragua,
  • Nigeria,
  • Nepal,
  • Oman,
  • Pakistan,
  • Panama,
  • Paraguay,
  • Peru,
  • Philippines,
  • Puerto Rico,
  • Saudi Arabia,
  • Senegal,
  • Sri Lanka,
  • Suriname,
  • Swaziland,
  • South Africa,
  • Thailand,
  • Tajikistan,
  • Tanzania,
  • Togo,
  • Trinidad and Tobago,
  • Tunisia,
  • Turkmenistan,
  • Qatar,
  • Uganda,
  • Uruguay,
  • Uzbekistan,
  • Vietnam, Zambia.
Сlick to enlarge

Tier 3 traffic: How to work with it?

Tier 3 countries resemble wild forests. People here only start using the Internet. They are open to offers and want to buy. But can they?

These geos include not the most solvent audience. But you can successfully launch offers that will not hook anyone in Tier 1 and 2. There is a lot of traffic in Tier 3, and the price for it is very low. The best combination for learning and bumping.

Keep in mind that the more traffic available, the more optimization work. Choose a quality tracker for convenient work. RichAds has cool tools for optimizing advertising campaigns. 

Micro bidding helps you save money. Automated rules help to optimize according to the algorithms you specify. When choosing an offer, you need to check which global and local payment systems operate in the country. 

Key Tier 3 traffic characteristics

Advantages  Difficulties
Low CPC for CPM;
Too much traffic;
No advertising regulations;
Low competition;
No need in large budgets.
Payouts are low;
Localization is obligatory;
Mind audience solvency;
Technologies are low-developed;
Check the possibilities of different payment methods

The main peculiarities of RichAds traffic in Tier 3 countries

Economic development, payment system availability, and audience characteristics influence the choice of geo. Affiliates should also consider the amount of traffic available in the region when selecting the country. The amount of traffic available in the region determines profits as well.

The traffic volumes of advertising networks are divided according to the devices they originate from. This information is vital for advertisers who launch mobile offers. If the offer is not tailored for a specific device, it will not be excessive to take into account volumes for desktops, mobiles, and tablets.

86% of RichAds push traffic comes from mobile devices.
Desktop traffic makes up 10%, while tablet traffic makes up 4%. Meanwhile, some countries in the ad network have a lot of desktop traffic.

We have prepared a table of RichAds’ traffic for your convenience.

The table below lists the 15 most popular countries based on impressions across multiple devices. As an example, the USA ranks 7th in mobile traffic and 1st in computer traffic. Brazil takes third place both for mobile and desktop, and its volume is excellent.

Tier 3 countries dominate mobile traffic, but Tier 1 and 2 countries dominate computer traffic.

Push ad impressions statistics for one day in the RichAds ad network

*countries from 3 Tier are highlighted

DeviceGEOImpressions DeviceGEOImpressionsDevice GEO Impressions
1MobileIND529247434ComputerUSA31037481TabletRUS812410
2MobileTHA78941961 ComputerJPN10371087 TabletFRA802285
3 MobileBRA47805000 ComputerBRA7404812 TabletDEU767170
4Mobile IDN46871235Computer MEX7369488 Tablet IND603451
5 MobileRUS33688524 ComputerGBR6365387 TabletUSA483149
6MobileMYS29565182 Computer IND4282363 TabletGBR441908
7 MobileUSA21177300 ComputerCAN4045973 TabletESP437941
8Mobile EGY20417781Computer MYS2708893 TabletCAN341160
9Mobile BGD19189031 ComputerFRA2534261 TabletEGY280522
10Mobile PAK17049732 ComputerDEU2338092 TabletTHA276211
11MobileIRQ16773369 ComputerAUS2183120 TabletITA260059
12MobileSAU15187635 ComputerESP1795794 Tablet TUR233017
13 MobileITA13874928Computer CHL1726987 Tablet MYS206880
14 MobileUKR13361289ComputerPHL1311729 TabletBEL186146
15Mobile TUR12399621 ComputerITA1244319 TabletPOL181791

*The data is relevant for January 2025

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.


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Aksana Shakal
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Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.
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