Is it worth driving traffic to Gambling in 2026? And if it is, which type?
Let’s delve into the types of traffic in Gambling. In the article are 4 not-so-obvious but effective options.
It’s no secret that finding good traffic for gambling offers can be tough. Facebook and other social media networks have made it difficult for affiliates to promote such offers, and other sources of traffic like Google Ads can be challenging to work with.
There is a solution! In this article, we’ll talk about all possible ways to find good sources of traffic for gambling offers without breaking the rules.
But first…
What is Gambling traffic?
Gambling traffic is any kind of traffic that comes from people who are interested in gambling. These can be people who are looking for online casinos, sports betting websites, or any other type of gambling-related content.
The most common sources of gambling traffic are search engines and social media. However, there are a number of other ways to generate gambling traffic, which we’ll talk about later in this article.
What are the peculiarities of Gambling traffic?
There are a few things that you need to know about gambling traffic before you start working with it.
First of all, it’s important to understand that gambling is a sensitive topic, and as such, it’s subject to stricter advertising regulations than other industries.
This means that you need to be very careful about the way you target your gambling ads. For example, you should never target people under the age of 18, as this is illegal in almost all countries.
In addition, it’s important to remember that gambling is a competitive industry. This means that you’ll need to be more creative in order to get your ad seen by potential customers. The more enticing your ads without misleading the audience, the better.
Finally, it’s worth noting that gambling traffic can be expensive. Clicks on gambling ads tend to cost more than other types of ads, so you would need to bid higher and be more competitive in your techniques to buy converting casino traffic.
Now that we’ve covered the basics of gambling traffic, let’s take a look at some of the best ways to generate it.
4 types of Gambling traffic sources in RichAds
When it comes to traffic types for gambling offers, you have several options to choose from. In this article, we’ll mention only the ones that are available in RichAds, and these are:
- Push ads (classic + in-page push ads),
- Pop ads,
- Telegram ads in mini apps and bots,
- Native ads.
1. Push notification ads
Push notifications are small messages that pop up on users’ screens in the form of a notification from their browser or operating system.
The advantage of push notifications is that they are very effective in getting users’ attention. Unlike banner ads, push notifications are not usually blocked by ad blockers, and they are hard to ignore.
There are two types of push notification ads that you can use for your gambling ads traffic — classic push and in-page push ads.
Classic push notification ads are the ones that you’re probably familiar with — they are small notices that pop up on your screen, usually in the form of a message from your browser or an app that you installed on your device.
The top geos for classic push notifications in 2026 include USA, Indonesia, Türkiye, India, Brazil, and Philippines. To buy casino traffic, consider launching mobile push campaigns in IND, IDN, BGD, PHL, THA, TUR and desktop campaigns in IDN, NLD, DEU, USA, NZL, IND.
In-page push notification ads look similar to classic push notification ads, but they are displayed within the website itself instead of as a separate pop-up notification independent of the program.
The advantage of in-page push ads is that they can show up even on iOS devices, unlike classic push notification ads that can only appear on Android, Windows, and Mac devices.
In-page push ads work well in Indonesia, Poland, Japan, USA, Philippines, and India. To promote gambling offers on in-page push traffic in 2026, target VBN, IDN, SRB, MYS, BRA, MAR in mobile campaigns and IDN, SWE, DEU, NZL, VNM, BRA in desktop campaigns.
The best way to get push notification traffic is to sign up with an ad network that provides it. There are a lot of ad networks that provide push notification gambling traffic, but not all of them are created equal.
You should only consider ad networks that have a large database of websites and apps that have installed the required software. This ensures that you will get high-quality traffic that is more likely to convert.
RichAds is one of the few ad networks that provide high-quality push notification traffic. The network’s push notification traffic starts at $0.005 per click.
Use RichAds traffic to make a profit in 2026
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
2. Pop ads
Popular types of gambling traffic include pop-under ads and pop-up ads.
Pop-under ads are displayed in a new browser window that opens behind the active window. They appear once the user clicks on any part of the page. These types of ads are less intrusive than pop-up ads since they appear at the back, but they compensate by having a blinking tab or browser icon in order to catch the user’s attention.
Even if the user doesn’t notice the pop ad immediately, they will still see the ad once they close their current browser.
Pop-up ads, on the other hand, open in front of the active window, so viewability is pretty high. Pop-ups are more intrusive than pop-unders and are more likely to be noticed and clicked on by users. However, they can also be quite annoying.
The advantage of pop ads is that they are very effective in getting users’ attention. Unlike banner ads, pop ads are hard to ignore.
If you want to buy gambling ad traffic that is dirt cheap, this is it. RichAds also has pop traffic, and it starts at $0.5 CPM. The best GEOs to test on pops at RichAds are USA, Vietnam, India, Indonesia, Bangladesh, and Philippines. For more info on top geo-vertical bundles in 2026, check out our recently updated guide – Best Geos and Verticals.
3. Telegram ads in mini apps and bots
Since the very introduction of Mini Applications in Telegram (or TMA), they’ve gained particular popularity among the messenger’s users, especially when it comes to tap-to-earn clicker games. Hamster Kombat? Who doesn’t know it? TMAs were accumulating impressive volumes engaged audiences worldwide, particularly related to iGaming and Finance niches, it was just a matter of time before they could be explored for advertising possibility.
RichAds advertising network became the first among the non-specialised on Telegram advertising networks to launch ads in Telegram Mini Apps, combining the convenience of ad platform and the new ad format! Such advertisements appear to users directly in the application window, not severely intruding on the gaming experiences, yet clearly visible to players. In fact, due to organic integration into the TMAs’ interface, it provides a decent response rate from local audiences without the damage to the app or the advertised brand.
The main advantages of Mini App ads for Telegram casino promotion:
- 4 ad formats available (static and video);
- iGaming-friendly ad policy — due to independent moderation at RichAds;
- Global audience coverage — 70+ million active users worldwide;
- Relevant traffic — prioritising popular casual and clicker games on Telegram;
- Direct user transition — advertised product is a click away at the same platform;
- Affordable prices — starting from CPC $0.015;
- Access to premium Telegram subscribers — RichAds advertising platform allows to target users who have purchased a premium subscription, as well as users with credits on their wallets.
- Possibility to reach motivated and unmotivated audiences — you can segment the audience by motivation to test and determine which segment responds the most to a particular iGaming offer!
The best geos to launch Telegram ads in Mini Apps in 2026 include the USA, Nigeria, Bangladesh, Indonesia, Ukraine, and Türkiye. For iGaming traffic specifically, consider targeting BGD, IND, IDN, USA, AUS, DEU, UKR on mobiles and VNM, USA, IND, BGD, IDN, DEU, TUR for desktop traffic.
4. Native traffic
Native advertising seamlessly integrates into the content of the website where it is placed. Unlike banners, native ads do not stand out against the rest of the page’s content and do not cause irritation to users.
This form of advertising has become an effective tool, adept at bypassing banner blindness and ad blockers. Moreover, it positively impacts the brand awareness of the promoted product.
Native traffic operates on a CPC (Cost Per Click) model, meaning that payment is made for each click on the advertising announcement.
To buy casino traffic with native ads consider targeting these GEOs: India, Kazakhstan, and Malaysia, South Africa, Vietnam, and Singapore. They have shown great results in December 2025 and are expected to deliver the same volumes in 2026.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Tips and tricks to improve conversion rates in gambling offers
Now that you know the top gambling traffic sources that you can find here in RichAds, here are some tricks to improving conversion rates, especially since demographic targeting is not possible with these aforementioned traffic types.
1. Use Performance mode
The key to a successful advertising campaign lies in its careful optimization. You can witness this by examining any successful case from our clients. Performance Mode takes on a multitude of tasks for an affiliate: daily updates white lists, adjusts bids and does not require connecting a tracker.
However, this doesn’t mean you won’t have the flexibility to make changes in your campaign. You can independently modify numerous other parameters, such as devices, browser language, OS, connection type, and much more.
2. Prequalify users using landing pages
The key to getting high conversion rates in gambling ads traffic is to have engaging, relevant, and persuasive creatives that will get users’ attention and encourage them to take action.
If you want to pre-qualify users, then it would be best to utilize a quiz or survey-type landing page. You can create separate funnels for audiences based on their age group and even gender (two of the most important demographics for gambling offers).
3. Test different targeting options
To find the right targeting options for your gambling offers, it’s important to test different combinations to see what works best. Try targeting by country, region, or city.
You should also focus on new and premium sources (or subscribers, in the case of classic push notifications) as these convert better even while the initial bid can be higher.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
4. Promote exciting freebies
When it comes to betting and casino offers, the more exciting the freebies, the higher your chances of capturing a lead.
However, in order to earn (since most gambling offers require First-Time Deposits or FTDs), you need to make sure the user understands that they will only get the freebie once they complete a few steps, such as sign-up and add a credit card or deposit a minimum amount.
5. Target mobile devices
Most traffic these days comes from mobile devices, so it’s important to make sure that your gambling offer is optimized for mobile. This means making sure that your website or app is responsive and that your creatives are properly sized for small screens.
It’s also important to test different combinations of targeting options to see what works best for mobile users.
6. Use emojis
This tip is especially useful for push notification ads, both in-page and classic. Using emojis in your creatives can help you stand out from the competition and grab users’ attention. It helps your ad deviate from the boring plaint text of most notifications and messages.
The best geos for Gambling at RichAds advertising networks
Find more guides on how to run Gambling ads on specific geos. If you’re looking for more specific guides on your chosen GEOs, we got you covered! Find our reports list below.
- How to gain Gambling traffic in Malaysia? Top insights;
- How to gain Gambling traffic in Indonesia? In-depth overview;
- How to gain Gambling traffic in the Philippines? All secrets revealed!;
- How to launch Gambling in Brazil: learn expert insights;
- How to gain Gambling traffic in Bangladesh?;
- How to gain Gambling traffic in Vietnam?;
- Online Gambling in Indonesia: Everything you need to know;
- Is online casino legal in the Philippines? Main info for affiliates;
- Proven ways to promote Gambling in Latin America;
- How to gain Gambling traffic in Thailand? Expert tips;
- Promoting Gambling ads in South Africa: best practices.
Conclusion
There are many traffic sources for gambling ads, but not all are created equal. The best traffic sources for gambling ads are domain traffic, push notification traffic and pop-up traffic. All of these traffic sources have their own advantages and disadvantages, so it is important to choose the right one for your needs.
If you want cheap gambling traffic, pop-up traffic is a good option. If you want high quality gambling ad traffic, then push notification traffic (either the classic format or the in-page format) may be a better choice. Whichever type of gambling ad traffic you choose, RichAds can help you get the most out of it.
If you’re looking for high quality gambling ad traffic, RichAds is the network for you. They have years of experience in the industry and can help you get the most out of domain, pop and push traffic sources. Sign up today and start driving more traffic to your gambling sites!
Use RichAds traffic to make a profit in 2026
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Frequently Asked Questions about Gambling Traffic
- What are the best traffic sources for gambling campaigns?
The most effective sources for gambling and casino traffic are push notifications (classic and in-page), pop ads, native ads, and Telegram ads — all of which you can find at large advertising networks, like RichAds. Push ads often provide high conversion rates, pop traffic is usually more affordable and broadly scaled, and Telegram and native formats convert well, delivering large volumes and strong engagement. - Which GEOs convert best for gambling offers?
Top-converting GEOs for gambling offers include a mix of Tier 2 and Tier 3 regions, such as Indonesia, Vietnam, Brazil, South Africa, and more. RichAds advertising network also delivers high-converting traffic with strong audience interest in Tier 1 GEOs, like the USA, Canada, the United Kingdom, and Germany. - How to optimize gambling traffic campaigns for higher ROI?
To improve ROI on gambling campaigns, focus on mobile targeting and test multiple ad formats and creatives to identify top-performing combinations. Use relevant, localized and personalized landing pages and strong CTAs that set clear expectations for sign-up and deposit flows. Quality ad networks also offer advanced optimization tools that can help increase conversions. For example, RichAds’ Performance Mode can automatically manage a variety of daily optimization tasks, allowing you to focus more on strategy.
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