Top 20+ free advertising tracking software in 2024

Here you will find an overview of over 20 ad tracking tools and their free plans, trials and demos that would help to evaluate their functionality relevance for you by RichAds ad network.

What is an ad tracking tool for affiliate marketers?

Ad tracking software for marketers is a tool that helps monitor ad campaigns’ performance and attribute data from multiple sources. That means that it will track clicks, conversions, impressions that your ads gather and show you overview of the audience. Some affiliate trackers can integrate and streamline data collection from all the needed sources in one place: ad networks, affiliate networks, and other tools.

Ad tracking tools are essential for a marketer’s work, as they provide real-time data on active campaigns which helps in analysing the audience and further optimization.

What defines the best free advertising tracking software?

Such tools as affiliate trackers and ad tracking platforms contain very valuable features that significantly simplify the line of work, but each one has its own specifics. Some might be oriented at, for example, certain traffic sources like tracking ad campaigns only on Facebook and Google Ads. That’s why before committing to a tracking software for affiliate marketing, it’s best to get to know its features better.

Since almost every ad tracking software for affiliates eventually offers mostly paid plans rather than free of charge, the best way to explore it is to use a free trial. It helps to observe what the exact platform does and make decisions in the end. Below we listed short overviews of the top ad tracking tools for affiliate marketers!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top free ad tracking software for affiliate marketers in 2024

In this part you will find the best free ad tracking software for affiliates with an overview of their features and free plans!

1. BeMob

BeMob is an ad and conversion tracking service that monitors clicks, conversions, impressions, audience metrics and traffic source performance, while streamlining the data via S2S postback. There are many sources that BeMob can integrate with and attribute data collection, for example, ad networks like RichAds, affiliate networks, CPA offers and other affiliate marketing tools.

At BeMob ad tracking software there’s a free plan that provides almost all features for no charge, while limiting the amount of added active elements. For example, BeMob grants access to 10 campaigns and offers, 5 landing pages and flows, 3 traffic sources and affiliate network, while using this top free ad tracking software plan. The paid plan like Professional will only push limits on the amount of acceptable elements.

We also have a step-by-step guide on how to set up conversion tracking at BeMob in case you want to adjust it for seamless work!

2. Kochava

Kochava is a performance marketing tracking software that helps advertisers to get in-depth insights on their marketing campaigns. With Kochava is your tracking tool you can set up omni-channel data collection that will be streamlined on one single platform. This makes Kochava one of the best tracking solutions for marketer’s ad campaigns.

Kochava offers Free App Analytics that is a top free ad tracking solution with all the access to omni-channel data attribution and detailed statistics. This ad tracking tool remains free only until after 10k attributed conversions or 500k events per month achieved.

3. Keitaro

Keitaro is a complete self-hosted advertising tracker that is used to attribute the data monitoring from multiple sources, collect statistics of clicks, conversions and incoming parameters, along with connecting pixels and multi-offer landing page performance. Keitaro provides useful tracking features for advertisers, publishers and brand owners, now being among the top ad tracking tools for affiliate marketers.

Keitaro offers a 14 days free trial for its ad tracking software, while the paid plans charge starting from €49/month for the cheapest one (Starter). Any of Starter, Advanced and Expert plans for Keitaro can be used during that fortnight free trial.

We also have a step-by-step guide on how to set up conversion tracking at Keitaro in case you want to adjust it for seamless work!

4. Binom

Binom is a professional performance marketing ad tracking platform that aims to provide a seamless solution for data collection across the sources. Binom features over 20 metrics within its path and rules system that shows the data both in big picture and all the precise details. For its high performance and a quality analytics tool Binom is considered to be one of the top ad tracking software for marketers.

Binom has a free 14 day trial to get to know the platform’s functionality better, and the paid version will cost $69 a month.

We also have a step-by-step guide on how to set up conversion tracking at Binom in case you want to adjust it for seamless work!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. PeerClick

PeerClick is an ad tracking solution that allows you to track data from almost any traffic source: push, pops, native, email, search, etc. PeerClick also provides an AI-based technology for optimization that highlights the most profitable combos of traffic, offers, creatives, targeting parameters and landing or pre-landing pages. All of that shapes one of the best ad tracking tools for affiliates in PeerClick.

The free use of this ad tracking solution can be accessed only via promo codes or upon request, while a paid plan with all the full arsenal starts from $79/month.

We also have a step-by-step guide on how to set up conversion tracking at PeerClick in case you want to adjust it for seamless work!

6. FunnelFlux

FunnelFlux is an ad performance tracking solution for marketing campaigns on almost every source: from Facebook and Google Ads to ad networks. This top ad tracking tool offers tracking of clicks, page visits, conversions and other metrics. FunnelFlux can also track the audience from multiple platforms.

FunnelFlux has a 14 day free trial period, after which the functionality access will cost you $99 a month.

7. CPV Lab

This ad tracker comes in two versions: a self-hosted CPV Lab Pro and cloud-based CPV One. Both feature the functionality to track data on marketing campaigns in terms of clicks and impressions, split test landing pages and offers, filter bot traffic and attribute conversions to the right channels.

The free trial for one of the best free ad tracking tools is 14 days, while the cheapest paid plan is $39 per month.

We also have a step-by-step guide on how to set up conversion tracking at CPV Lab in case you want to adjust it for seamless work!

8. AdsBridge

AdsBridge is an affiliate software for tracking data, analysing, managing and optimizing ad campaigns. AdsBridge provides functionality to track conversions, clicks, links, PPC, pixel and ad performance, along with a landing page builder and A/B split testing. Along with that this top ad tracking tool offers over 100+ integrated networks and anti-fraud features.

The trial for one of the top free ad trackers for affiliate marketers is 14 days with the access to 50000 visits/month, clicks and conversions tracking, unlimited custom domains and SSL along with core campaign tracking functionality. The paid plans push the limits on accessible metrics and the cheapest one is $29 per month.

9. AppsFlyer

AppsFlyer is an ad tracking software that provides a data analytics tool to monitor statistics across marketing channels and devices. AppsFlyer can connect with most of the popular traffic sources from Facebook and Google Ads to Twitter and TikTok. This one of the best free ad tracking solutions can be used via both SDK or S2S postback integration.

AppsFlyer made their product free to use for lifetime, including the access to campaign tracking functionality unless reaching the limit of 12k conversions in the first year.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

10. RedTrack

RedTrack is an advertising tracker for affiliate marketers to monitor performance of ad campaigns from traffic sources like Facebook, Google Ads and ad networks. RedTrack makes the traffic attribution on point by providing both server-side and client-side tracking on clicks, conversions, visits and other content metrics.

RedTrack offers a 14 days free trial, while the cheapest paid plan will cost $149 a month.

We also have a step-by-step guide on how to set up conversion tracking at RedTrack in case you want to adjust it for seamless work!

11. ThriveTracker

ThriveTracker is an AI-based ad tracking system for performance and affiliate marketers that run campaigns across traffic sources and devices. The ad tracker monitors and attributes data on active elements of campaigns and traffic, thus providing a comprehensive overview on the efficiency.

You can start using ThriveTracker for free for 14 days, while after that the cheapest plan will cost $59 a month with a limit of 100,000 clicks.

12. TrackingDesk

TrackingDesk is a conversion tracking software to gather ad campaigns’ data from ad networks, affiliate networks and traffic sources from PPC and social media to native and push ads. TrackingDesk is integrated with over 70 ad networks, 240 affiliate networks and tons of business apps. That is to cover any affiliate marketer’s needs in terms of tracking conversions and other metrics of their ad campaigns.

The free trial of this top conversion tracking solution is for 14 days, while the cheapest paid plan to upgrade for will cost from $30 to $50 a month.

13. WeCanTrack

WeCanTrack is an affiliate tracking solution that features the ad tracking functionality of high use for media buyers and affiliate marketers. With WeCanTrack you set conversion tracking, affiliate links tracking, retargeting and custom data attribution. The ad tracking software supports many traffic sources including Facebook, Google Ads, pop ads, etc.

This one of the top free ad tracking tool’s functionality can be accessed via a 15 days trial, with the opportunity to upgrade plans starting as cheap as $59 a month.

14. TrackDesk

TrackDesk is an affiliate and ad tracking tool that features both functionality for affiliate management and monitoring campaigns. The data tracking can be held across multiple marketing sources, collecting info on clicks, conversions, redirects, etc. The dashboard is accessible in 17 languages.

At TrackDesk you can get either a free 14 days trial or use freely for lifetime if satisfied with 27 features and 10 affiliate partners, 50 monthly conversions, 500 affiliate clicks and basic integrations.

15. Offer18

Offer18 is a performance marketing and tracking platform that helps tracking and attributing data from traffic sources, ad campaigns and marketing funnels. You can easily track links, clicks, conversions and other metrics at Offer18 while the data gathering goes by S2S (server-to-server) integration with platforms. All of this makes Offer18 among the best ad tracking solutions for affiliates.

The free trial for Offer18 is accessible for 10 days and after that it will cost minimum $49/month at Basic plan with 4000 conversions, 150000 clicks and unlimited offers.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

16. SegMetrics

SegMetrics is an ad and purchase tracking service to monitor the audience’s clicks, conversions, purchases and traffic sources. SegMetrics’ tracking methods provide insights on customers attributed to the exact sources and marketing funnels. The spotting of the most converting strategies can be achieved with SegMetrics’ AI-based enhancements.

You can try SegMetrics for free for 14 days, as the paid plan with the essential functionality but up to 100k revenue gained while using will cost you $175 a month.

17. ClickMagick

ClickMagick is an ad tracking and attribution software to gather data on multiple devices and traffic sources within a campaign. ClickMagick can track clicks, conversions and other metrics with industry-standard UTMs, hence only first-party data. Also features a bot and click fraud protection to increase the stats accuracy.

A free trial for ClickMagick is 14 days, so after that the most affordable plan to go with is $79/month with up to 10000 clicks/month, ad tracking functionality and real-time reporting.

18. TripleWhale

TripleWhale is a marketing tracking and data attribution tool that features ad tracking functionality within its Triple Pixel version. The software allows you to monitor the audience journey through the funnels down to clicks, conversions points and impressions per user across multiple channels. In total, TripleWhale presents a top ad tracking solution for media buyers and affiliates.

You can book a free demo of TripleWhale for a custom period but the most relevant paid plan in terms of functionality will be at an expense of $199 a month.

19. Brax

Brax is a native ads specialising ad tracking software to gather all the relevant data on your native traffic campaigns. At Brax you can track impressions, clicks and conversions of your native ads campaigns along with creative split-testing and multiple sources coverage. So far, this might be the best ad tracking software specialised for native traffic campaigns!

The free trial for Brax lasts for 14 days, and the cheapest paid plan is $199 a month with the limit of $10000 monthly ad spend.

20. Weberlo

Weberlo is a performance marketing tracking and analytics solution that gathers data on campaigns and accurately attributes conversions. You can also send the data on conversions back to ad platforms to improve the quality of traffic while optimizing. Weberlo is also integrated with payment platforms which gives the opportunity to attribute more in-depth data on the consumers.

Weberlo’s free plan doesn’t include ad tracking functionality, while the most affordable version comes by $99 a month.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

21. Madgicx

Madgicx is an advertising tracking software that focuses on Facebook ads. The tracker grants access to the data on clicks and conversions attributed to ad campaigns on Meta platforms along with creative testing workflow, targeting insights and statistics dashboard. This makes it one of the top valuable ad trackers for affiliates who run ads on Facebook.

You can try Madgicx for free for 14 days, including the targeting, automation, tracking and analytics functionality even with AI-based enhancements. The paid plan starts at $44 a month if the monthly ad spend is less than $1000.

Conclusion

Now that you know what top advertising trackers provide a way to get a free plan or trial period, you can hand-pick the needed tracking software better. While there are still many tools that feature extended functionality, it’s for the best to know what exactly you commit for even if it’s a conversion or advertising monitoring platform. Also be sure that the needed service supports the integration with the traffic sources that you use to run ads!

We at RichAds have been providing affiliates with the opportunity to launch ad campaigns on our self-service ad platform and use the tools that help increase the ROI! With us you can start advertising offers on push, in-page, pops, redirect and native traffic on over 220 geos from Tier 3 to Tier 1! Start earning big with the highest quality traffic from RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.