How to gain Gambling traffic

Is it worth driving traffic to Gambling in 2025? And if it is, which type?

Let’s delve into the types of traffic in Gambling. In the article are 4 not-so-obvious but effective options.

It’s no secret that finding good traffic for gambling offers can be tough. Facebook and other social media networks have made it difficult for affiliates to promote such offers, and other sources of traffic like Google Ads can be challenging to work with.

There is a solution! In this article, we’ll talk about all possible ways to find good sources of traffic for gambling offers without breaking the rules.

But first…

What is Gambling traffic?

Gambling traffic is any kind of traffic that comes from people who are interested in gambling. These can be people who are looking for online casinos, sports betting websites, or any other type of gambling-related content.

The most common sources of gambling traffic are search engines and social media. However, there are a number of other ways to generate gambling traffic, which we’ll talk about later in this article.

What are the peculiarities of Gambling traffic?

There are a few things that you need to know about gambling traffic before you start working with it.

First of all, it’s important to understand that gambling is a sensitive topic, and as such, it’s subject to stricter advertising regulations than other industries.

This means that you need to be very careful about the way you target your gambling ads. For example, you should never target people under the age of 18, as this is illegal in almost all countries.

In addition, it’s important to remember that gambling is a competitive industry. This means that you’ll need to be more creative in order to get your ad seen by potential customers. The more enticing your ads without misleading the audience, the better.

Finally, it’s worth noting that gambling traffic can be expensive. Clicks on gambling ads tend to cost more than other types of ads, so you would need to bid higher and be more competitive in your techniques.

Now that we’ve covered the basics of gambling traffic, let’s take a look at some of the best ways to generate it.

4 types of Gambling traffic sources in RichAds

When it comes to traffic types for gambling offers, you have several options to choose from. In this article, we’ll mention only the ones that are available in RichAds, and these are:

1. Push notification ads

Push notifications are small messages that pop up on users’ screens in the form of a notification from their browser or operating system.

The advantage of push notifications is that they are very effective in getting users’ attention. Unlike banner ads, push notifications are not usually blocked by ad blockers, and they are hard to ignore.

There are two types of push notification ads that you can use for your gambling ads traffic — classic push and in-page push ads.

Classic push notification ads are the ones that you’re probably familiar with — they are small notices that pop up on your screen, usually in the form of a message from your browser or an app that you installed on your device.

how web push notifications looks like — *How classic push notification looks like on the desktop*

In-page push notification ads look similar to classic push notification ads, but they are displayed within the website itself instead of as a separate pop-up notification independent of the program.

The advantage of in-page push ads is that they can show up even on iOS devices, unlike classic push notification ads that can only appear on Android, Windows, and Mac devices.

how to launch in-page push campaign for gambling — *This is how in-page push notification looks like*

The best way to get push notification traffic is to sign up with an ad network that provides it. There are a lot of ad networks that provide push notification gambling traffic, but not all of them are created equal.

You should only consider ad networks that have a large database of websites and apps that have installed the required software. This ensures that you will get high-quality traffic that is more likely to convert.

RichAds is one of the few ad networks that provide high-quality push notification traffic. The network’s push notification traffic starts at $0.005 per click.

Case study: how to advertise online Gambling on Push ads

Use RichAds traffic to make a profit in 2025

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What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Pop ads

Popular types of gambling traffic include pop-under ads and pop-up ads.

Pop-under ads are displayed in a new browser window that opens behind the active window. They appear once the user clicks on any part of the page. These types of ads are less intrusive than pop-up ads since they appear at the back, but they compensate by having a blinking tab or browser icon in order to catch the user’s attention.

Even if the user doesn’t notice the pop ad immediately, they will still see the ad once they close their current browser.

Pop-up ads, on the other hand, open in front of the active window, so viewability is pretty high. Pop-ups are more intrusive than pop-unders and are more likely to be noticed and clicked on by users. However, they can also be quite annoying.

The advantage of pop ads is that they are very effective in getting users’ attention. Unlike banner ads, pop ads are hard to ignore.

If you want to buy gambling ad traffic that is dirt cheap, this is it. RichAds also has pop traffic, and it starts at $0.5 CPM.

How to promote online Gambling on popunders

3. Telegram ads in mini apps and bots

Since the very introduction of Mini Applications in Telegram (or TMA), they’ve gained particular popularity among the messenger’s users, especially when it comes to tap-to-earn clicker games. Hamster Kombat? Who doesn’t know it? TMAs were accumulating impressive volumes engaged audiences worldwide, particularly related to iGaming and Finance niches, it was just a matter of time before they could be explored for advertising possibility.

RichAds advertising network became the first among the non-specialised on Telegram advertising networks to launch ads in Telegram Mini Apps, combining the convenience of ad platform and the new ad format! Such advertisements appear to users directly in the application window, not severely intruding on the gaming experiences, yet clearly visible to players. In fact, due to organic integration into the TMAs’ interface, it provides a decent response rate from local audiences without the damage to the app or the advertised brand.

*An example of advertising Telegram casino games in Mini Applications*

The main advantages of Mini App ads for Telegram casino promotion:

4 ad formats available (static and video);
iGaming-friendly ad policy — due to independent moderation at RichAds;
Global audience coverage — 70+ million active users worldwide;
Relevant traffic — prioritising popular casual and clicker games on Telegram;
Direct user transition — advertised product is a click away at the same platform;
Affordable prices — starting from CPC $0.015;
Access to premium Telegram subscribers — RichAds advertising platform allows to target users who have purchased a premium subscription, as well as users with credits on their wallets.
Possibility to reach motivated and unmotivated audiences — you can segment the audience by motivation to test and determine which segment responds the most to a particular iGaming offer!

How to set up a Telegram ads campaign for Gambling in 2025

4. Native traffic

Native advertising seamlessly integrates into the content of the website where it is placed. Unlike banners, native ads do not stand out against the rest of the page’s content and do not cause irritation to users.

This form of advertising has become an effective tool, adept at bypassing banner blindness and ad blockers. Moreover, it positively impacts the brand awareness of the promoted product.

Native traffic operates on a CPC (Cost Per Click) model, meaning that payment is made for each click on the advertising announcement.

Gambling via Native advertising: way to profit off online casino promotion

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Tips and tricks to improve conversion rates in gambling offers

Now that you know the top gambling traffic sources that you can find here in RichAds, here are some tricks to improving conversion rates, especially since demographic targeting is not possible with these aforementioned traffic types.

1. Use Performance mode

The key to a successful advertising campaign lies in its careful optimization. You can witness this by examining any successful case from our clients. Performance Mode takes on a multitude of tasks for an affiliate: daily updates white lists, adjusts bids and does not require connecting a tracker.

However, this doesn’t mean you won’t have the flexibility to make changes in your campaign. You can independently modify numerous other parameters, such as devices, browser language, OS, connection type, and much more.

2. Prequalify users using landing pages

The key to getting high conversion rates in gambling ads traffic is to have engaging, relevant, and persuasive creatives that will get users’ attention and encourage them to take action.

If you want to pre-qualify users, then it would be best to utilize a quiz or survey-type landing page. You can create separate funnels for audiences based on their age group and even gender (two of the most important demographics for gambling offers).

Pre-landing and landing page examples for the Gambling vertical

3. Test different targeting options

To find the right targeting options for your gambling offers, it’s important to test different combinations to see what works best. Try targeting by country, region, or city.

You should also focus on new and premium sources (or subscribers, in the case of classic push notifications) as these convert better even while the initial bid can be higher.

Get traffic from RichAds right now

4. Promote exciting freebies

When it comes to betting and casino offers, the more exciting the freebies, the higher your chances of capturing a lead.

However, in order to earn (since most gambling offers require First-Time Deposits or FTDs), you need to make sure the user understands that they will only get the freebie once they complete a few steps, such as sign-up and add a credit card or deposit a minimum amount.

5. Target mobile devices

Most traffic these days comes from mobile devices, so it’s important to make sure that your gambling offer is optimized for mobile. This means making sure that your website or app is responsive and that your creatives are properly sized for small screens.

It’s also important to test different combinations of targeting options to see what works best for mobile users.

*Push ads examples for gambling on mobile*

6. Use emojis

This tip is especially useful for push notification ads, both in-page and classic. Using emojis in your creatives can help you stand out from the competition and grab users’ attention. It helps your ad deviate from the boring plaint text of most notifications and messages.

Best Gambling creatives examples in 2025

Find more guides on how to run Gambling ads on specific geos

If you’re looking for more specific guides on your chosen GEOs, we got you covered!
Find our reports list below.

Conclusion

There are many traffic sources for gambling ads, but not all are created equal. The best traffic sources for gambling ads are domain traffic, push notification traffic and pop-up traffic. All of these traffic sources have their own advantages and disadvantages, so it is important to choose the right one for your needs.

If you want cheap gambling traffic, pop-up traffic is a good option. If you want high quality gambling ad traffic, then push notification traffic (either the classic format or the in-page format) may be a better choice. Whichever type of gambling ad traffic you choose, RichAds can help you get the most out of it.

If you’re looking for high quality gambling ad traffic, RichAds is the network for you. They have years of experience in the industry and can help you get the most out of domain, pop and push traffic sources. Sign up today and start driving more traffic to your gambling sites!