This guide by RichAds ad network team explains why popups are successful and how to improve a pop-up advertising example to make it efficient, how popups fit into existing ad funnels, and showcases 20 in-depth website pop up examples across major verticals.
What are pop up ads?
Pop-ups are interactive overlays or windows that appear above the content when people are browsing a site.
If we compare them to usual banners, they are specifically designed to interrupt users from browsing, they include a distinct call-to-action, a compelling offer, or an interactive form. The difference with popunders is also obvious, as they appear behind the content.
The popups exist in different shapes and forms,which means there can be different examples of pop up ads that you haven’t encountered yet, let’s see how they can look like.
- Lightbox overlays that dim the background and center the message.
- Slide-in popups that appear at the side or bottom of the page.
- Modal popups that demand interaction before going back to content.
- Notification-type popups that look like chat bubbles or system notifications.
To be even more exact, a pop-up of a website might be a seasonal discount while checking out, and a pop-up ad example might be a pre-lander affiliate finance offer.
It’s no use arguing that popups can frustrate users if done badly. Well-executed, however, they provide timely, relevant offers that enhance user experience without damaging it. Let’s see some of the pros that are not that obvious.
Main advantages of popups via RichAds:
- Easy to implement and scale.
It’s simple to operate a pop campaign, you just need to have a landing page, decent traffic volumes like at RichAds, and some minimal targeting settings in order to begin. Scaling is also simple once the funnel is operating. - Budget-friendly format.
Pop ads are among the most budget-friendly ad forms. For instance, at RichAds even the minimum CPM can start at as low as $0.5 for Tier 3 traffic and around $1 for Tier 1 geos, making them accessible for all but the smallest budgets. - Massive coverage of traffic.
Globally, pop ads deliver over 229 million impressions monthly, offering advertisers basically unlimited coverage across a multitude of markets. - No additional creatives required.
Since the landing page unfolds right away, no money and time must be allocated for banner creative designs. The page is the creative. - Device-agnostic optimization.
Pops can simply adapt to mobile, tablet, and desktop traffic provided responsive performance is engineered into the landing pages. - Extensive coverage of audiences.
This format is highly beneficial for most hyped verticals like iGaming, Finance, Dating, Antivirus, E-Commerce, Media, and Telecom, and appeals to diversified user segments.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Why are popups still effective in 2025?
Many affiliates that are just getting started in the industry might have some doubts about popups, taking into account its disadvantages like aggressiveness and intrusive manner of interaction.
Yet popups remain efficient and can make the performance of a campaign really high and bring a lot of conversions if used properly.
Top 5 undeniable pros that make popups effective in 2025:
- Personalization opportunity.
With AI-driven engines in 2025, popups can now be personalized in real-time based on location, browsing behavior, and user intent. - Mobile devices friendliness.
Platforms largely design popups for mobiles now, where screen space is limited and attention spans are short. - Smart triggers based on users’ behavior.
Popups can be designed for maximum effect: cart abandonment, exit-intent, or time-delays coordinated with user browsing behavior. - Proven ROI.
Cases show popups still increase conversion rates greatly especially for offer-driven discounts and email opt-ins. - Low creation cost.
Unlike other ads, a simple example of pop up is simply a lander that contains a short message + CTA, and can generate serious revenue with prior costs.
Cases via RichAds that prove popup effectiveness:
- Gambling offer on Bangladesh with 119% ROI using pop ads
- Сase study for Casino offer with 74.48% ROI on pop ads in Japan
- mVas Offer On Peru With A 180.58% ROI (CPA $0.32)
Obviously, popups still work especially when they pair the right offer with the right moment in the user experience!
What’s an effective ad funnel for popups? Landers explained
If you saw at least some website pop up examples, you know that landing page is the only element of the so-called advertising funnel for popups.
Unlike in other paid traffic sources such as Facebook ads or native ads, where users deliberately click on an ad because they are interested, it is not the same in pop traffic.
The thing is that the intent is extremely low — users aren’t searching for your offer, they aren’t clicking on a banner ad, and they didn’t ask to see your page. This totally reverses the game and requires an extremely specialized landing page strategy.
There are several main things to take into account when it comes to popup landers, let’s see them below.
Remember about speed
The most important mistake that beginner affiliates make is ignoring page speed. You don’t have the luxury of a slow site with pop traffic.
Most people will close your landing page before even looking at what you’re promoting if it takes more than a second to load. Every extra second is money down the drain.
- Ideal size: Keep your page under 200 KB to get fast loads.
- Hosting: Avoid cheap shared hosting. Use VPS hosting like Vultr, Linode, or DigitalOcean.
- CDN: Add a content delivery network (Cloudflare, KeyCDN, BunnyCDN) to serve content close to where the user is.
- Target metric: Get sub-1 second load time—this alone can greatly increase CTR.
According to Servando Silva, a 2MB inflated WordPress page may be fine on Facebook or Google traffic, but on pops it’s a guaranteed conversion killer.
Adapt design to mobile devices
Since most pop traffic is mobile, your landing pages must be responsive and mobile-friendly. Designs for desktop won’t suffice in 2025.
Tips for mobile landers:
- Keep text concise (2–3 short sentences).
- Use one image that illustrates the offer in a clear manner.
- Use one CTA button or form field.
- If suitable, use short surveys (2–3 questions max) to engage with users, but avoid confusing them.
For instance, a classic mobile lander for a sweepstakes offer would include an iPhone image, a headline like “Win the New iPhone 15, Limited Spots Available!”, and a CTA button: “Claim Now”. That’s it!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Know main high-converting elements
To maximize your conversions, your popup lander needs to have several main elements that both are attention-grabbers yet aren’t too intrusive but still persuasive.
- Compelling headline that grabs attention right away.
- Visual hook that can be a strong image or animation that resonates with the offer.
- Simple benefit statement, you need to explain why the product or offer is worth it in a single sentence.
- Clear CTA. Use classic “Sign Up Now,” “Download Free,” “Spin & Win.”
- Trust elements are optional, yet can drive more traffic. Apply badges, reviews, or payment logos to build credibility (especially important in finance or e-commerce verticals).
- Test urgency triggers, for instance countdown timers, limited spots, expiring offers.
20 Best Pop Up Examples for Top Verticals in 2025
Now let’s explore vertical-specific website pop-up examples that showcase the best practices in action.
Below you’ll see examples for most hyped popup niches such as Gambling, Betting, Finance, E-commerce and Dating!
Gambling vertical popups examples
Gambling vertical thrives on excitement, immediacy, and rewards. Popups in this space must serve an instant interest boost and lower the entry barrier.
- Free spin wheel.
Customers love interactivity. A wheel of fortune with free spins or a small cash prize engages customers before sign-up. Such a pop up window example maximizes dwell time and sets conversions! - Welcome bonus.
“100% bonus of up to $200 on your first deposit.” By the combination of ease (“Just an email sign-up”) and urgency (“Limited time only”), this popup gets high conversion. - Exit bonus reminder.
Most players leave iGaming sites very fast. A reminder pop-up “10 Free Spins Before You Leave” keeps them on board. - Reminder of the daily jackpot.
A sticky pop-up notification for jackpots will get you playing each day. It appears more like a push notification than spam.
Examples of real Gambling popups:
Important: Popups for gambling work by combining gamification, sense of urgency, and low friction. The less work involved in claiming a bonus, the greater the conversion rate.
Betting vertical popups examples
Event-triggered betting audiences do work when it comes to popup ads. Popups capitalize on live games, upcoming tournaments, and assured speedy payouts.
- Live event countdown.
A pop-up showing a countdown to a football match will instill a sense of urgency at once. The placement of a CTA like “Bet Now Before Kickoff” triggers FOMO. - Quick bet.
Simplified sign-up forms enabling customers to place their first bet in seconds work well. An example of a pop-up promotional one might only ask for an email address, then redirect to a live betting dashboard. - Easy cash-out.
A reminder popup for dynamic cash-out choices reduces churn and increases re-bets. - Country-specific landers.
If you adapt landers per each country and know which exact sporting event is hyped in this or that region, chances that your CR will increase are really high.
Examples of real Betting popups:
Important: Betting popups succeed with real-time urgency, simplicity, and cash.
Finance vertical popups examples
Finance is a competitive vertical where education and trusted reputation are king. Popups in this niche must balance credibility with irresistible deals.
- Free investment guide.
Instead of urging users to invest immediately, offering a free PDF guide builds trust. This pop up example cultivates leads gently. - Risk-free trial.
Popups highlighting demo accounts remove apprehension. “Try trading with $10,000 virtual balance, no risk involved.” - Trustworthy product.
Finance product seekers are wary of scams. A popup with exit showing badges like “Trusted by 1M+ users” or “SSL secured” is comforting to them. - Exact sums for loans or trading.
Affiliates selling loans can use popups that show calculators (“See how much you can save”) before sending to the partner lander. Same applies for trading.
Important: Finance popups are not solely reliant on discounts, but on education, credibility, and reassurance.
Examples of real Finance popups:
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
E-commerce vertical popups examples
The world of e-commerce has perhaps the richest website pop-up examples, from discount to cart recovery.
- Cart abandonment popup.
When customers are on the verge of closing the tab, a popup with “Complete your order now for 15% off” works. - Seasonal discount.
Black Friday, Cyber Monday, or Valentine’s, timed popups with countdown timers and visuals give an instant sense of urgency. - Newsletter signup.
Instead of “Sign up for updates,” giving “Free shipping on first order when you join” works better. - Product recommendation.
AI-powered popups show products based on browsing history. For example, “Still looking at these shoes? Add to cart for 10% off.”
Examples of real E-commerce popups:
Important: Popups for E-commerce vertical combine timing and value. Offers like discounts, free shipping, and scarcity make the customer move down the funnel.
Dating vertical popups examples
Dating sites and apps are all about looks, different types of appearance and instant attraction. Popups here should entice users while offering easy regs and fast search.
- Local singles.
A geotargeted popup showing nearby profiles sparks curiosity. Example: “5 singles online in Paris right now, chat for free.” - Free trial.
Instead of requesting up-front payment, a 3-day free trial popup minimizes users’ efforts. - Compatibility quiz.
Interactive quizzes like “Find your match in 60 seconds” convert reluctant users into sign-ups. - Luring images.
Pics of 18+ content can attract users who are looking for fast dating, especially if you use country-specific appearance and loud headlines.
Examples of real Dating popups:
Important: Dating popups shall combine GEO and preference personalization, interactivity, and urgency.
Conclusion
Popups are no longer intrusive tabs that annoy users in 2025. They are conversion machines that do bring leads for affiliates when used wisely. From Gambling free spin wheels to E-commerce cart recovery offers, each pop up example in this guide demonstrates that they can work nicely for any vertical if peculiarities are taken into account.
Make sure to use these examples as a manual for creating effective landers with good loading speed, smart texts, user-friendly registration and obvious benefits for users that serve as an attention grabber.
Finally, use RichAds ad network to launch popup campaigns with highest CR in 2025 and you won’t be mistaken!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Frequently Asked Questions on Examples of Popups
1. What are the best pop-up examples for increasing conversions?
It all depends on the vertical you choose. For iGaming it’s better to focus on freebies such as first-deposit bonuses and freespins, for Finance apply educational guides and real reviews, while Dating works best when localized and E-commerce is all about seasonal discounts.
2. Which types of pop-ups convert the most effectively?
Use interactive popups that grab attention such as spin wheels or other gamification elements, review articles for Finance products and luring images with a fast registration form for Dating sites to get more conversions.
3. How can I avoid annoying users with pop-ups?
Make sure you set an impression number per day which can be done via RichAds, don’t show popups too often per user. Also make sure that popup doesn’t provide irrelevant info or bonuses and has a good loading speed.
4. Can pop-ups be used for affiliate marketing?
Yes, affiliates use popups to promote different offers from such verticals as Finance, Gambling, Betting, Dating and E-commerce. This traffic source has proven efficiency through time, more GEOs and verticals for this exact format can be seen at “Best GEOs and verticals” report at RichAds.
5. Do pop-ups work well on mobile devices?
Absolutely. With mobile adapted design and triggers, popups are now optimized for mobile engagement in 2025.
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