In the article we’ll talk about the most popular Dating traffic sources, peculiarities of such traffic as well as give practical tips on promoting it. Overall explanation of Dating traffic will also be provided for those who just start working with it.
What is Dating traffic?
Dating traffic refers to the traffic that is directed towards dating related websites or apps. So Dating is usually driven to the so-called “white offers” like dating apps or websites themselves.
Peculiarities of Dating Traffic
Dating traffic is different from other types of traffic because it is highly targeted. People who are directed towards dating websites or apps are specifically looking for a long-term or short-term partner.
Therefore, it is important to understand the mindset of the users who are looking for a date and take into account the latest stats on gender, age and the most popular apps to buy dating traffic for.
RichAds team
There are two main points to pay close attention to when choosing an offer to drive traffic to — population and GEO peculiarities.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Target audience of Dating apps and sites in 2026
According to the latest data, male users are more likely to register on dating apps or websites than female ones, which may turn out to be a surprise for many marketers. Another unusual fact is that middle-aged people are looking for a partner more actively than younger generations.
All of the data needs to be taken into account when preparing promotional materials for this or that app. However, it’s necessary to recheck the information for a specific GEO that you’re advertising dating websites on.
Age range can also depend on the Dating app you’re promoting, so researching the peculiarities of your target audience is the first step before getting down to actually buying traffic.
Most popular GEOs to drive Dating traffic to
Despite the fact that Dating niche is very popular everywhere, there are GEOs with greater volumes and more engaged audience, remember this when you actually buy dating ad traffic.
According to Statista, the USA, China, India, Japan and the United Kingdom generate the most online dating revenue, so those GEOs need to be taken into consideration when choosing an offer to drive traffic to.
RichAds tip: it’s better not to rush with Tier 1 GEOs when it comes to Dating vertical, as the price of traffic is higher and it may not pay off. Test Tier 2 or 3 for a start, but make sure you check the available volumes via Predictor or ask for your manager’s advice.
Top 3 traffic sources to run Dating ads: insights from RichAds
Due to the extreme popularity, dating traffic is highly competitive. This makes it challenging for affiliate marketers to gain traffic for their dating websites,especially if they use the most common traffic channels.
However, there are several strategies that can be used to overcome this challenge, it’s better not to bet on hyped traffic channels such as Google or Facebook, try testing something not that popular yet with the same efficiency.
RichAds Team
At RichAds we’ve identified the best three sources of traffic — push, in-page push and native ads. All of them allow dating traffic without any restrictions and pre-landings required!
1. Push Notifications
Push notifications are alerts that appear on a user’s device, such as a smartphone or tablet as they agree to receive such notifications. They are sent by websites or apps to notify users of new content or offers.
Push ads are an effective way to gain dating traffic because they are highly targeted and personalized. They create an effect of a real message of a person from a dating website and encourage a user to click on them.
Furthermore, they’re really easy to set up, just creatives and simple targeting are enough, while the price is more than affordable — it starts from $0.005.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
2. In-Page Push
In-page push is a type of push notification that appears within a website or app. It is similar to a pop-up, but it appears within the page instead of on top of it, no subscription is needed from a user in this case.
Such ads are less intrusive and allow targeting iOS users. All the rest is very similar to push ads, just make promo materials, choose desired GEO and targeting, and you’re all set up, no complications at all! In terms of prices, such ads are even cheaper than traditional push notifications.
3. Native Ads
Native ads are advertisements that blend in with the content of a website or app. They are designed to look like a part of the website or app, which makes them more user-friendly and engaging than traditional ads.
This format is quite new at RichAds but it has already shown the highest CR for Dating vertical, so it’s certainly worth testing for such offers.
Affiliates can also read the article about Dating advertising networks to choose the one for their needs.
Top 10 ad networks to buy traffic for dating sites
By choosing the best ad network for buying dating traffic, you can increase your chances of reaching your target audience, driving quality traffic, and ultimately, boosting your ROI. To help you with deciding, we created a detailed comparative chart of dating ads platforms with all the important criteria:
| Ad Network | Available GEOs | Anti-fraud Protection | Dating Traffic Sources | Payment Methods | Minimum Deposit & Bid | Targeting Options | Optimization Tools |
| RichAds | 250+ | Big-data based platform tech + AdScore verification | Telegram ads (Mini Apps & bots), push, in-page push, pop, display, direct click, native, iOS calendar | Wire Transfer, Bank Card, Capitalist, Payoneer | $150 / from $0.005 CPC | City/Region, OS, Browser, Device, Language, Connection type, Carrier, ISP, IP, Frequency capping, Schedule | Micro Bidding, Automated Rules, Target CPA, Performance Mode |
| PropellerAds | 195+ | Anti-fraud system + manual review | Push, in-page push, popunder, direct click, interstitial | Credit cards, Wire Transfer, PayPal, UnionPay, Skrill | $100 (card), $1000 (wire) / from $0.005 CPC | City/Region, OS, Browser, Device, Language, Connection type, Carrier, ISP, Frequency capping, Schedule | Automated Rules, Target CPA |
| MGID | 60+ | Proprietary anti-fraud system | Native, push, display, video | PayPal, Wire Transfer | $100 / from $0.003 CPC | City/Region, OS, Browser, Device, Language, Connection type, Frequency capping, Schedule | Automated Rules |
| ExoClick | 250+ | — | Push, native, video, interstitial, pops, email, direct link | PayPal, Paxum, Payoneer, Wire | $200 / from $0.001 CPC | City/Region, OS, Browser, Device, Language, Carrier, IP, Frequency capping, Schedule | Automated Rules |
| Zeropark | 170+ | Manual & automatic bot filtering | Push, pop, domain & instant search, search tiles | PayPal, Credit card, Wire Transfer | $200 / from $0.005 CPC | City, OS, Browser, Device, Language, Connection type, Carrier, ISP, IP, Frequency capping, Schedule | Micro Bidding, Automated Rules, Target CPA |
| Advertise.com | 100+ | — | Push, video, interstitial | Credit card, Wire Transfer, PayPal, Net terms | $100 / CPM | City/Region, OS, Browser, Device, Language, Connection type, Carrier, ISP, IP, Schedule | — |
| Adsterra | 248+ | Three-level anti-fraud protection | Popunders, web push, in-page push, Social Bar, banners, native banners | Paxum, WebMoney, Visa, MasterCard, UnionPay, Wire, Capitalist | $100 / from $0.001 CPC | City/Region, OS, Browser, Device, Language, Connection type, Carrier, IP, Frequency capping, Schedule | Micro Bidding |
| HilltopAds | 240+ | Anti-fraud solution | Pops, direct link, display banners, video, push | Paxum, PayPal, Wire, ePayservice, BTC, WebMoney | $50 / from $0.005 CPM | City/Region, OS, Browser, Device, Language, Connection type, Carrier, ISP, IP, Schedule | Automated Rules |
| MyBid | 200+ | In-house anti-fraud system | Popunders, native, banner, push, in-page push, iOS calendar, in-stream video | Capitalist, Paxum, Credit card, Wire Transfer | $100 / from $0.0001 CPC (native) | City/Region, OS, Browser, Device, Language, Connection type, Carrier, ISP, IP | Automated Rules |
| Adcash | 196+ | Anti-fraud technology | Pop, in-page push, native, banner, interstitial, autotag | Credit Card, PayPal, Cryptocurrency, Wire Transfer | $1000 (managed), $100 (self-serve) | City/Region, OS, Browser, Device, Language, Connection type, ISP, Schedule | — |
Tips to increase dating site traffic in 2026
Once you’ve chosen traffic sources and GEO as well as analyzed target audience, it’s high time to get high volumes of quality traffic.
Our team has collected several main tips to increase the CR of a Dating campaign and is ready to share them below.
Choose the most converting creatives
When it comes to Dating niche, the amount of approaches to creatives is endless. The ideas you can use include:
- Direct message from a man or a woman;
- The imitation of a voice message to intrigue a user;
- Logos of popular dating apps that offer subscription discounts;
- Story of a person who found a lifetime partner via an app;
- Accent on enticing photos;
RichAds tip: Make sure you use at least 5-10 creatives per campaign, this way you can test all the possible approaches and see what works best for your offer.
Use ready-made whitelists
If you want your campaign to bring great results, it’s better to target only the sources that already have proven efficiency.
Our managers can prepare and tailor the list of Premium sources for your specific needs like GEO and offer and ensure that they will bring conversions to your desired price.
Calculate the best bid
Choosing a bid can be a challenge for many marketers, as if it’s too high, you risk overspending your daily budget or have low volumes if the bid is too low.
To avoid both of the problems, you can either ask your manager for the best bids for a specific GEO, or apply Predictor to evaluate volumes you’ll get per each bid.
Apply Automated Rules
Last but not least, automating your optimization is the key to decreasing your expenses and boosting the income.
The Automated Rules algorithm works in the following way — you set up a rule according to your desired cost per conversion so that all the sources that are too expensive or non-converting will be turned off. This way your campaign will be optimized automatically on a daily basis.
Conclusion
Dating traffic is a niche market that requires a different approach than other types of traffic. It is highly targeted and competitive, which makes it challenging for affiliate marketers to gain traffic for their dating websites. However, push notifications, in-page push, and native ads are three effective ways to gain dating traffic.
By understanding the peculiarities of dating traffic and using these strategies, you can increase CR for your dating website and increase your revenue as an affiliate marketer.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Frequently Asked Questions about Dating Traffic
- What traffic sources work best for dating offers?
High-performing traffic sources for dating offers are push notifications, pop ads, native ads, and in-page push – all of which you can find at popular advertising networks, like RichAds, PropellerAds, Adsterra. Push and pop traffic perform particularly well because they reach users outside traditional browsing sessions and generate high CTRs and conversions when paired with localized creatives. - How to use social media traffic to gain dating traffic?
To leverage social media traffic for dating campaigns, tailor your creatives to the platform and target relevant interests and demographics, encouraging engagement with enticing CTAs. Testing different creatives and audience segments helps uncover which social traffic works best for dating. The only problem with social media platforms is their strict requirements for creatives’ design and messaging. That’s why many affiliates turn to specialized ad networks like RichAds to buy dating traffic without those complications. - What paid ad formats convert well for dating campaigns?
Push, pop, native, and in-page push ads are the top formats that convert well for dating offers. They provide good visibility, strong CTR, high volume, and relatively low entry cost. RichAds ad network’s data shows that combining multiple formats in a funnel (e.g., pop to drive volume, push to retarget) often yields the best conversion results.
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