Frequently asked questions

In the RichAds network, you can launch ad campaigns using push and pops (popunder) traffic. Affiliates can also get direct click ads (also known as domain redirect) and native ads traffic.

Ad network provides web push notifications as well as in-page push notifications and calendar push ads. These types of push ads can be delivered to iOS users instead of usual push notifications.

You can learn more about the direct click ads here. Native ads explained here.

At the RichAds network, you can also run mobile offers, such as click2call, and click2sms. Learn more about how they work here.

Top verticals for push notifications change from time to time. The thing is that push ads are sent to the subscriber base. These are real people who agree to receive push notifications. Customers can subscribe to push notifications and later unsubscribe.

As a result, the top niches of one advertising push network can change quite often: the audience changes, and their needs change.

The list of the top verticals for push ads at RichAds looks like this:

• Gambling: IDN, BRA, BGD, THA, IND;
• Antivirus: USA, JPN, CAN, DEU, AUS;
• Betting: BGD, BRA, IND, NGA, PAK;
• Finance: JPN, AUT, TUR, USA, UZB.

*This information is relevant for May 2024.

Each month, RichAds team share the latest data about what geos and verticals to launch at RichAds. You can find these posts in the blog under the tag “Best Geos And Verticals At RichAds”.

One more option to know more about the best offers and verticals is a manager. Your personal manager can always provide you with a list of current verticals and top geos for them. An affiliate can get a personal manager when make a deposit of $500 or more. Manager’s contacts will appear in the upper left corner of the ad account.

Top verticals for in-page push notifications at RichAds looks like this:

• Gambling: IDN, GBR, PHL, THA, JPN;
• Betting: BGD, ECU, VNM, MYS, NGA;
• Dating: USA, ITA, CHN, POL, JPN;
• Finance: THA, AUT, JPN, CHE, ZAF.

*This information is relevant for May 2024.

Each month, RichAds team share the latest data about what geos and verticals to launch at RichAds. You can find these posts in the blog under the tag “Best Geos And Verticals At RichAds”.

RichAds top verticals for popunder ads are:

• Gambling: IDN, JPN, THA, BGD, BRA;
• Media: USA, GBR, TUR, SRB, IND;
• Finance: THA, PRY, ITA, ARG, POL;
• Betting: BGD, ECU, EGY, IDN, VNM.

*This information is relevant for May 2024.

You can find the latest updates about verticals and geos in the blog. Every month you can see new post with the latest updates under the tag “Best Geos And Verticals At RichAds” in the blog.

Direct Click ads are considered to be a relatively young ad format, yet very successful. As soon as a user misspells a URL-address they get redirected to a prepared domain with a landing page. The format possesses yet not fully unleashed power, but already shows great results in our ad network!

RichAds top verticals for direct click ads campaigns are:

• Gambling: IDN, ISR, BGD, PAK, BRA;
• Telecom: IND, USA, CHL, TJK;
• Finance: BRA, IND, JPN, THA;
• Dating: GBR, USA, BRA, DEU, FRA.

*This information is relevant for May 2024.

You can find the latest updates about verticals and geos in the blog. Every month you can see new post with the latest updates under the tag “Best Geos And Verticals At RichAds” in the blog.

Marketers can access the statistics under the Insights tab in the ad account. This tab can be found in the upper right corner. The Win Rate, Impressions, average, and top CPC for all available countries can be found there.

RichAds’ uniqueness and quality of traffic make it stand out from its competitors. The platform employs the latest anti-bot solutions. Additionally, traffic is checked by an external tool — AdScore.

The Adscore team has been running the ad network for over 10 years. This experience helped them learn how to effectively monitor various types of fraudulent traffic in real-time. Now they provide their fraud detection services.

Several features are available on the platform for the convenience of affiliate marketers.

• Performance mode allows you to get fresh whitelists, the most converting sources, for your campaign every week automatically,
• Automated rules is a great tool for automatic optimization,
• Micro bidding allows placing bids for multiple parameters within the same campaign,
• Target CPA is a feature that helps to reach a given Cost per Action (Target CPA).

Different types of Push ads and Native traffic is sold on a CPC basis. Popunder and Direct click traffic is sold on a CPM basis.

Minimum CPC for push notifications at RichAds starts from $0.005.

You can see recommended and minimum CPC for each country in the campaign’s settings after choosing the GEO.

Pops traffic is sold on a cost-per-mille (CPM) basis. That means the marketer pays per 1,000 impressions.

The minimum price varies by country and starts from $0,5 in the Tier 3 countries and $1 in the Tier 1 countries.

The minimum deposit for all RichAds clients is $150 (push, popunder, native and direct click ads campaigns).

You can also get some bonuses using our loyalty program. For example, RichAds gives +5% to the first deposit if you add $3000 and more.

You can make a deposit via Wire transfer, bank card, Сapitalist, or Payoneer.

RichAds has 3 levels of advertisers: Rookie, Professional, and King (the most premium one). The level specifically depends on your ad spendings or a deposit size. RichClub Loyalty program gives the possibility to learn, use advanced optimization options, visit popular events all over the world, buy our merch for the collected points, and more.

You can also get some bonuses using our loyalty program. For example, RichAds gives +5% to the first deposit if you add $3000 and more.

Know more here.

Working with the account manager will significantly increase your profit.

Personal account manager:

• will help to choose profitable verticals and combinations;
• will look into the features of your campaign performance;
• will provide a whitelist for your offer;
• will help to choose a profitable GEO or create the chain of several GEOs you should start from;
• will help to launch a campaign, set up black and white lists and top features: Micro bidding and Automated rules.

You will see the contact of your personal manager as soon as you deposit at least $500.

Record numbers of targeting options are available in RichAds:

1. country;
2. region & city;
3. device;
4. device model;
5. OS;
6. browser;
7. connection type;
8. browser language;
9. carrier;
10. ISP;
11. IP;
12. time & schedule by week;
13. New Subscribers Only (for push traffic only);
14. Subscribers lists (zones for pop traffic);
15. publishers;
16. separate websites;
17. groups of sources — Premium, Standard, New, and Remnant.

RichAds is integrated with 16 trackers (to be updated):

1. BeMob
2. Kochava
3. Keitaro
4. PeerClick
5. Binom
6. FunnelFlux
7. Kintura
8. Voluum
9. AdsBridge
10. Appsflyer
11. RedTrack
12. OctoTracker
13. Thrivetracker
14. TrackingDesk
15. Branch
16. CPV Lab Pro

Integrated trackers allow monitoring your ad campaign results according to set parameters and analyzing traffic more precisely.

If you are having trouble setting up postback, look for step-by-step instructions for your tracker in this section.

Contact your account manager or technical support for help if your tracker is not listed. They will help you deal with integration.

All the instruments that make the work with ad campaigns easier are built into the RichAds platform.

For push and pop ad campaigns, you can set up the following functions:

Performance Mode is a feature that provides the most converting and suitable traffic for your campaign settings. Every week the algorithm will update white and black lists for your campaign to have maximum CR. Learn more how to increase CR and reduce CPA with Performance mode here.

Target CPA automatically figures out sources that convert better and make them prior to the sources converting worse. So, the conversion price decreases, and the campaign get more conversions for the targeting price.

Optimizer is a new interface that allows you to manage your targeting directly from the statistics page, helping optimize the ad campaign as quickly as possible. Due to this function, you can quickly check statistics on targeting settings, disable ineffective elements, and add them to a block- or whitelist.

Automated rules help to automate the process of optimization. Spend just 5 minutes to set up parameters for black- and whitelists, and they will continue working automatically. The system will analyze statistics and input results in the campaign.

Micro bidding is the flagship feature that allows making different bids for different parameters of one campaign.

All these functions will work if you set up conversion tracking on the RichAds side.

The moderation in RichAds goes 24/7.

In the daytime, the campaigns pass moderation maximum in 30-50 minutes. At night moderation may take up to 90 minutes.

The most often reason for the decline is incorrect creative content. Here are the most frequent mistakes:

1. Inconsistency between creative and offer (creative for casino and landing page with nutra).
2. Using aggressive or too defiant visuals (intimate scenes or disguised genitals).
3. Using shock creatives (nasty photos with symptoms or images of diseases, and vermins).
4. Fraudulent offers (for example, “You are lucky, you won 1 million. To get your prize, pay the $5 commission with your credit card”).
5. Use of unreliable facts (creatives with the following text are prohibited. “There are 3 viruses on your computer. Scan it immediately”).
6. Mention of famous pharmaceutical brands (you can’t promote famous medicines (for example, antibiotics), mention famous brands (for example, No-Spa)).
7. Use of forbidden content.

Know more about the reasons for creatives’ decline and find the full list of the prohibited content with the examples here.

There are a few reasons:

• your account is not active. It may happen if you launch your first campaign in our ad network. In this case, contact support or your personal manager.
• too low bid, that’s why you don’t win in the bidding. Try to increase the bid size.
• some campaign settings are contradictory. For example, if you’ve chosen desktop targeting for Android OS. In this case, your campaign will not be shown users until you fix the problem.
• campaign schedule can be configured to start in another day or day or time of day. Check your schedule settings.

If you failed to set up your campaign on your own ask support or personal account manager for help.

To make black and white lists you need to understand the structure of traffic sources which is used in a certain ad network.

Sublists are the largest sources which consist of different publishers. Publishers are made of different websites.

If you want to blacklist the largest source (sublist) and disable the large traffic volume blacklist this source. If you want to be more precise and disable only those websites which don’t work now blacklist them.

To make black and white lists you need to understand the structure of traffic sources which is used in a certain ad network.

Sublists are the largest sources which consist of different publishers. Publishers are made of different websites.

In push traffic, the payment is made not for impressions but the clicks. As soon as you won in the bidding your push notifications are sent to the users. If at that time the device was switched off the user will get push notification later when he switch the device on. Sometimes the user clicks the notification a few days after he gets it. If the user clicks on push notification the CPC will be written this very moment.

The money may be withdrawn after the user pauses the campaign if the user clicks push notification much later.

Yes, in RichAds you can manage your campaigns via API. To set up this function contact your personal manager or support.

Also, you can find more information and set up API using the way shown on the screenshot.

RichAds experts will tell you how to launch your first push campaign and what to pay attention to in this article.

You can also learn more about successful launches in the article about 10 main push notification rules.

Find a step-by-step manual about popunders here.

Here is a list of pro tips to increase your chances with pop ads written by the expert Servando Silva.

At RichAds you can find some great features for push and pop campaigns optimization:

• Blacklists and whitelists;
• Micro bidding;
• Automated rules.

Spend a few minutes to know how to set set up black and whitelists, Micro bidding and see the examples of automated rules configuration.

Find a great step-by-step tutorial about optimization you can find here.

Conversions tracking is necessary for correct optimization. It helps to transfer conversion data to the ad network. Which source the user came from, what device he used, OS, and other parameters are essential for optimization.

You can set up conversion tracking using postback.

Thanks to conversion tracking you will get access to unique platform features:

• Micro bidding;
• Automated rules;
• Target CPA.

If you set up conversion tracking you will have access to full reports and more detailed statistics than our competitors offer. First of all, we speak about statistics according to the results of the bidding. Win rate flagship feature shows how much traffic the campaign buys in a certain source and helps to decide on the increasing or decreasing traffic flow.

• Whach the webinar to learn more about how to set up postback here.
• Find more about conversion tracking here.
• Find short instruction on setting up postback here.
• Learn how to set up S2S postback like a pro with Tracking Wizard from RichAds here.

You can find more on setting up postback with different affiliate trackers at the tag affiliate tracking tutorials.