Frequently asked questions

While you can launch campaigns at RichAds in over 220 geos worldwide, the average monthly traffic volumes on our leading advertising formats are:

Marketers can look up the up-to-date information about RichAds’ traffic by the Insights tab, which can be found in the advertising platform’s side-panel on the left. There, you can find the statistics on current impressions for our advertising formats per each geo and device, as well as their Average and Top CPC/CPM bids, and Win Rate respectively.

At RichAds you can buy traffic by CPC (cost per click) and CPM (cost per 1000 impressions) payment models. For push, iOS in-page and native traffic we use the CPC bidding, while for popunder, redirect and display traffic — the CPM model. For Telegram ads in Mini Apps you can find both payment models available, depending on the selected creatives format.

The minimum cost per click for launching push notification and in-page advertising campaigns at RichAds would start from $0.003

The up-to-date average CPC bids are displayed after selecting a geo in the campaigns set up and editing mode.

The minimum cost per 1000 views on popunder ads at RichAds would start from $0.5 for Tier 3 geos, and from $1 for Tier 1 regions.

The up-to-date average CPM bids are displayed after selecting a geo in the campaigns set up and editing mode.

At RichAds the payment models for launching Telegram Mini App ads would differ by creative formats. The minimum price for Telegram traffic would start from:

• Push-style — $0.015 CPC;
• Interstitial banner — $1.5 CPM;
• Interstitial video — $3 CPM;
• Embedded banner — $0.4 CPM.

The up-to-date average bids are displayed after selecting a geo in the campaigns set up and editing mode.

The minimum deposit for starting with RichAds ad network is $150.

Yes! At RichAds there are 4 levels of accounts, based on the amount of deposit: Rookie (starting from $150), Professional ($500), King ($3000) and VIP ($10000).

While all the essential for campaign launching and optimization functionality is available upon joining as a Rookie, the rest levels further extend the amount of services provided by RichAds like personal manager’s assistance, whitelist provision, bonus on deposit, etc. You can learn more from our article on the loyalty program at RichAds!

You can top-up your balance of RichAds account by Wire transfer, bank card, Capitalist, Payoneer, and alternative paying methods.

We’ve been working with all the industry leading niches for years, in total having a vast expertise in advertising Gambling (for which we even received the ‘Best iGaming traffic source’ award at SiGMA Europe 2022), Betting, Dating, Fintech, E-Commerce, Antivirus, Nutra, etc.

Each month we share up-to-date insights on currently best performing verticals and geos at RichAds, covering all traffic sources, including push notifications and iOS in-page ads.

For now, the best verticals for launching campaigns on push and in-page traffic at RichAds are:

*The data is relevant due to May 2025

Each month we share up-to-date insights on currently best performing verticals and geos at RichAds, covering all traffic sources, including popunder ads.

For now, the most profitable niches to advertise via popunders are:

• Gambling: USA, IDN, BGD, VNM, IND, BRA;
• Betting: IND, PER, VNM, EGY, THA, IDN;
• Media: USA, TUR, ARE, IND, CAN, BRA;
• Dating: USA, EGY, IDN, FRA, ITA, DEU;
• Telecom: USA, NLD, VEN, CHL, BGR, ZAF.

*The data is relevant due to May 2025

Each month we share up-to-date insights on currently best performing verticals and geos at RichAds, covering all traffic sources, including Telegram Mini App ads.

For now, the best performing verticals for launching TMA ads are:

• Gambling: USA, IDN, BGD, DEU, NGA, FRA;
• Finance: USA, DEU, VNM, POL, SGP, JPN;
• Trading: USA, IND, NGA, DEU, POL, GBR;
• Betting: USA, GBR, IND, TUR, FRA, VNM.

*The data is relevant due to May 2025

RichAds ad platform is a complete self-serve solution for marketers, filled with plenty of useful instruments for improving campaigns from launch to optimization. Among the available features you can find:

Performance Mode, a unique optimization flow at RichAds you can launch your push and popunder campaigns. The optimization flow analyses the current traffic performance for selected targeting parameters, while determining the best sources for the campaign. The fresh traffic sources will be added to the campaign every week, which helps continuously improve traffic quality and decrease costs on advertising!

Target CPA, that automatically adjusts bids and traffic sources for push, pops and in-page campaigns to keep them profiting within the set CPA goal. To ensure the correct estimating of CPA and that certain bids and parameters are correctly attributed, starting in Target CPA mode requires connecting a tracker.

Automated rules, a feature you can utilise to make getting rid of poorly performing traffic sources easier by selected conditions, also with the help of a conversion tracker. If a source performs under the expected results, it will be removed from the campaign automatically and put into a blacklist.

Micro bidding, that allows marketers to customize bidding on certain parameters within the campaigns, for example, in order to decrease costs on a particular targeting option that converts less than expected.

Optimizer, an advanced interface on all current campaigns with detailed statistics and easier access to managing, such as setting activity status, white- and blacklisting sources, adjusting bids, etc.

Yes! RichAds offers three in-house solutions to make the optimization process way easier and more effective:

Performance Mode — an optimization flow you can launch push and pop campaigns that will determine the most converting sources according to targetings and automatically add them on a weekly basis.

Target CPA — an optimization mode that will automatically adjust bidding on targeting parameters in order to achieve the desired CPA. Requires connecting a tracker.

Automated rules — a feature that will automatically filter traffic by set parameters, for example, on the source’s performance in attracting clicks or conversions per a period of time. If a traffic source doesn’t perform according to chosen rules or is too expensive, it will be added into a blacklist and removed from the campaign. Requires connecting a tracker.

At RichAds there are all the essential and advanced targeting parameters to launch advertising campaigns by:

For Telegram traffic in Mini Apps you can find two unique targeting options — Telegram Premium subscribers only, and the other to address users with positive Wallet balance only (TON wallet). Marketers can also specify whether users are promised rewards upon engaging the ad by ‘Motivated traffic’ options.

Yes, you can set up the server-to-server (S2S) data transfer between platforms with postback options at RichAds. Learn more from our article about postback.

RichAds is integrated with all the top ad tracking solutions, including:

Contact your account manager or technical support for help if your tracker is not listed. They will help you deal with the integration.

At RichAds there are two types of conversions you can track: Main (lead, order, email submit, install) and Approved (lead approved, purchase, sale, deposit). You can learn more by the Tracking page.

Since RichAds platform is already integrated with many conversion trackers, setting them up requires simply adjusting templates on traffic data attribution. You can check our affiliate tracking tutorials to learn more on connecting particular trackers.

You can look up all the available tokens for exact advertising formats by the Tracking tab. Below, you will find all the macros (tokens) that are allowed for tracking data on advertising campaigns at RichAds:

• [SUB_LIST_ID] – Returns a unique Subscriber list ID
• [ZONE_ID] – Returns a unique Zone ID where the ad is displayed
• [PUBLISHER_ID] – Returns a unique ID of the publisher that can contain several websites
• [SITE_ID] – Returns a unique website ID
• [BID_PRICE] – Returns winning price of the click
• [CPV_PRICE] – Returns winning price of the 1000 impressions
• [BROWSER] – Returns user’s browser
• [CAMPAIGN_ID] – Returns a unique campaign ID in our system
• [CAMPAIGN_NAME] – Returns a campaign name
• [CLICK_ID] – Returns a unique click ID (for conversion tracking)
• [COUNTRY] – Returns a country name
• [CREATIVE_ID] – Returns a unique creative ID
• [IMPRESSION_ID] – Returns a unique impression ID
• [PLACEMENT_ID] – Returns a unique ad placement ID
• [USER_ID] – Returns a unique ID of the visitor
• [CARRIER] – Returns user’s mobile carrier
• [CONNECTION_TYPE] – Returns user’s connection type
• [DEVICE] – Returns user’s device
• [IP] – Returns user’s IP
• [ISP] – Returns user’s ISP
• [OS] – Returns user’s OS name and version
• [TG_USER_TYPE] – Returns whether the user has a premium account or not

Yes, in RichAds you can manage your campaigns via API. To set up this function contact your personal manager or support.

By the way, you can learn more on setting up the API by the Settings tab at RichAds platform.

At RichAds platform you can create a full report at the Reporting tab that will provide you with a complete overview of the selected campaign by chosen metrics.

To secure the traffic quality at RichAds we utilise both in-house and 3rd party anti-fraud solutions, such as AdScore verification.

The moderation in RichAds goes 24/7, while the campaigns usually pass it within 10-20 minutes any time of a day!

The most common reason for the decline is incorrect creative content. Here are the most frequent mistakes:

• Inconsistency between creative and offer (creative for casino and landing page with nutra, or targeting mobile devices with landing pages for desktop);
• Fraudulent offers;
• Mention of famous pharmaceutical brands (you can’t promote famous medicines, for example, antibiotics);
• Use of forbidden content (CBD, weaponry, alcohol, politics).

Learn more about the reasons for creatives’ decline and find the full list of the prohibited content with the examples here. In case you still feel uncertain why your campaign was declined, you can contact your account manager for clarifying the details.

There might be a few reasons for that:

• your account is not active. It may happen if you launch your first campaign in our ad network. In this case, contact support or your personal manager.
  
• the bid is too low, hence why it doesn’t win in the bidding. Try to increase the bid amount.
  
• some campaign settings are contradictory. For example, if you’ve set targeting desktop devices but for Android OS. In this case, your campaign will not target users until you fix the problem.
  
• campaign schedule could be configured to start in another day or time of day. Check your schedule settings.

If you failed to set up your campaign on your own, you can ask support or personal account manager for help.

As push traffic operates by CPC model, it means that the payment there is not for impressions, but the clicks. As soon as your bid is winning, the push notifications are sent to users not only currently online, but within the user base in general. So even if some users are not online, they will receive the push advertisement later, when they turn on their device, and might click it.

Sometimes users might click push notifications even days after they were initially sent, so marketers could be charged for that even if the campaign is currently paused.

Contacting an account manager at RichAds might be extremely beneficial for your campaigns, as you get an expert’s assistance at:

• Choosing the profitable verticals, combinations, creatives and optimal bids;
  
• Setting up your advertising campaigns from scratch;
  
• Connecting a conversion tracker to set up data monitoring correctly;
  
• Utilising optimization features at RichAds for better performance;
  
• Getting on-demand creatives and whitelists of the most converting traffic sources for exact geo and offer;
  
• Daily campaign check and weekly scheduled calls to discuss how to improve results.

You can look up our article about the loyalty program at RichAds to learn what services account managers can provide and the current conditions.

The available hours to contact managers at RichAds are 9 AM to 6 PM CET throughout the week.

In order to activate a promo code at RichAds — contact your personal manager, they will check it and add the bonus manually.

To learn best practices on push advertising at RichAds you can check our guiding article on how to launch a successful push campaign!

If you want to successfully work with pop-traffic at RichAds, you can check our helpful article with a step-by-step tutorial on how to launch a popunder ads campaign!

You can also check the PRO tips for working with pop-traffic we’ve shared in our blog!

You can get a complete guiding material on advertising in TMAs at RichAds by our specialised guiding article on how to start a Telegram traffic campaign.

By the way, for a more detailed manual on working with TMA traffic at RichAds you can check our recent article on how to set up and run Telegram ads!

For learning about optimization opportunities and their utilising for push at RichAds, then you can read our tutorial on how to optimize push ads campaigns!

If you want to know about optimization features for pop-traffic at RichAds, then check out our detailed guide on how to optimize a popunder campaign!

With the advertising at RichAds you can monetize your Telegram Mini Apps, websites, blogs, mobile apps, domains, SEO tools, paid traffic, ad networks, social media accounts and plugins/extensions. You can check what advertising formats are available for your resource at RichAds Publishers.

Absolutely not! Almost any project in Telegram Mini Apps can apply for monetization at RichAds Publishers, starting with as many users as it already has!

Learn more about the requirements by our article on how to qualify for monetizing TMAs!

Yes, you can! Each resource that you add to your RichAds Publishers account will be assigned a personal identification, which will ensure separate ad rotation and bidding, regardless of the nominally same owner.

The minimum payout for e-wallets starts from $10, while the minimum amount of money to be withdrawn for Wire transfer starts from $500.

We send payouts to our publishers each two weeks (NET 15), but special conditions for withdrawal are possible to discuss with your manager.

Yes, we do have a referral program, yet for Telegram publishers only, with the bonus up to 10% from the referral’s income in the first 30 days! You can contact your manager to learn more on the referral program at RichAds Publishers.