iGaming traffic acquisition in 2025: is it worth It?
As we’ve mentioned above, iGaming niche shows zero signs of slowing down. The global iGaming market will reach $107.6 billion in 2025, driven by an expanding user base and technology
Facts and figures on iGaming industry in 2025
- User expansion.
Online gamblers are expected to grow to 210 million by 2025, according to Gambling Industry News, which opens a lot of opportunities for iGaming affiliates.
- AI integration boost.
AI supports personalization of the experience for users to make them more engaging and retention-promoting, says Yogonet.
- Regulatory evolution.
Countries are amending laws to become compatible with the emerging iGaming industry, ushering in wider scope for affiliates. - Global expansion.
Emerging markets in Asia, Africa, and Latin America are emerging as hotspots for iGaming, opening up new opportunities for traffic acquisition. These Tier 3 regions have lower entry barriers and are perfect for newbies!
Now that you see why iGaming traffic acquisition is a good idea, let’s see the trends for Gambling and Betting verticals in 2025.
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Trendy GEOs for iGaming traffic in 2025
RichAds has highlighted main high-performing regions for iGaming traffic in 2025, they are trending right now, yet if you want to be hyped any month, just follow our report “Best GEOs and verticals”, it’s updated monthly and has the freshest info on the platform.
Top GEOs for Gambling at RichAds now:
- India
- Indonesia
- Bangladesh
- Thailand
- Brazil
- Vietnam
- Malaysia
- Russia
Top GEOs for Betting at RichAds now:
- Vietnam
- Bangladesh
- India
- Brazil
- Turkey
- Nigeria
- Congo
- Sri Lanka
Insights on iGaming GEOs from RichAds:
- Localization.
Tailor creatives and landers to local languages and cultural preference to boost their efficiency. - Payment methods.
Include leading local payment methods to make transactions easier and win trust. - Regulatory compliance.
Keep an eye on local regulations and laws to stay compliant and avoid penalties.
Manuals on iGaming GEOs from RichAds
As a bonus, RichAds ad network team has compiled a list of all GEO-related guides with target audience and localized creatives in this article, just click on the desired one!
- How to gain Gambling traffic in Malaysia? Top insights;
- How to gain Gambling traffic in Indonesia? In-depth overview;
- How to gain Gambling traffic in the Philippines? All secrets revealed!;
- How to launch Gambling in Brazil: learn expert insights;
- How to gain Gambling traffic in Bangladesh?;
- How to gain Gambling traffic in Vietnam?;
- Proven ways to promote Gambling in Latin America;
- Online Gambling in Indonesia: Everything you need to know;
- Is online casino legal in the Philippines? Main info for affiliates;
- How to gain Gambling traffic in Thailand? Expert tips;
- Promoting Gambling ads in South Africa: best practices;
- Online Gambling in Germany: full overview;
- How to gain Gambling traffic in Canada in 2025?.
iGaming traffic sources trends: 3 main players
As the iGaming industry continues to grow at such a rapid pace in 2025, the proper traffic sources are more crucial than ever especially for affiliates that want to scale their campaigns effectively.
Of many options, three stand out as particularly beneficial due to their unmatched effectiveness within the Gambling and Betting niches, RichAds ad network team sees them among top-performing sources each month.
Telegram Ads in TMAs: fresh and engaging
Telegram’s ecosystem has exploded in popularity, especially in Asia, Eastern Europe, and South America — key markets for Gambling and Betting. TMAs allow advertisers to run interactive ads inside bots and mini apps, meaning you’re advertising right inside the user’s favorite tools like betting score trackers, slot simulators, or sports prediction games.
RichAds offers this innovative Telegram format in 4 styles: embedded banners, video ads, interstitial, and push-style ads.
Why choose Telegram ads for iGaming:
- High levels of engagement.
Users are already active with Telegram bots, so they will be more inclined to engage with in-app ads. - Low ad fatigue.
Ads are seen as part of the user experience and can be rewarded or gamified, and look really new to most users. - Targeted reach.
Geo- and interest-based placements allow for highly localized campaigns (e.g., betting promotions in India during IPL season).It’s also possible to reach Premium users, clients with Positive wallet balance as well as Motivated/Non-motivated audience via RichAds.
Push Ads: attention grabbers with click-worthy hooks
Push ads remain one of the top performers for iGaming at RichAds in 2025 due to their unmediated access to devices users are already familiar with and “agreed” ads — users subscribe to such ads themselves. iGaming campaigns flourish under the dynamics of timely engagement — e.g., “Jackpot Alert,” “Live Match Betting,” or “Free Spins Available.”
Why choose push ads for iGaming traffic acquisition:
- Excellent CTR potential.
Especially when coupled with timely messaging and emojis, such ads really remind people of personal messages. - Cost-effectiveness.
Low cost-per-click CPCs, starting from $0.005 at RichAds with excellent ROI when advertising is optimized and high-converting engaged users. - Easy A/B testing.
Push creatives are easy to made, so it is easier to test offers, messages, and CTAs. At RichAds you can deposit $3000 and will gain access to personal manager who will make customized and localized creatives for any of your offers!
Pop Ads: max volume, low cost
Pop (or pop-under) advertising is more than relevant in 2025, specifically in Tier 2 and Tier 3 GEOs where volume wins over branding. In the case of iGaming promotions that need mass user acquisition and aggressive conversion paths, pop ads deliver unmatched scale.
Why choose pop ads for iGaming:
- Mass traffic volumes.
Ideal for affiliates who test multiple landers or offer links, and choose ad networks like RichAds with most popular sites location options. - Lower costs.
Pops ads are really cheap, yet have HQ traffic, especially for iGaming offers. Prices start from $0.5 CPM for Tier 3 regions at RichAds. - Best for aggressive funnels.
Especially for auto-redirect offers, Gambling and Betting niches, or soft-conversion landing pages.
Now you are aware of the top 3 iGaming traffic acquisition sources, let’s see how to make the most of them via promo materials.
Creatives for iGaming in 2025: 9 approaches
We’ve collected 9 approaches for promotional materials for push and Telegram ads formats, use the ideas for any GEO!
Make sure you apply 5-10 creatives when setting up an iGaming campaign, that’s certainly a must.
9 iGaming creatives ideas:
- Apply jackpot alert.
Invite users with a real-time-style “Jackpot is growing!” alert that mimics a dynamic prize pool. Build suspense with a countdown-style CTA like “Claim your chance now!” - Use a basic free spins approach.
Offer a time-sensitive reward like “70 Free Spins waiting for you – today only!” to cause FOMO and prompt one-click action. - Make GEO-localized promos.
Use local events or regional promotions like “Brazilian Exclusive: Win Big in Copa Slots!” to provide context and authenticity.
- Trigger users to play more.
Write retargeting-style messages like “Thinking of playing poker? We reserved a seat for you!” to re-engage recent website users. - Use challenging texts.
Apply the message as a game by asking “Beat our dealer at 21? Try your luck and get a bonus!” to encourage engagement. - Create a real story ad.
Make a test story type like a review from real player: “I started with 10 spins. You won’t believe what comes next!” to be embedded within the messaging in Telegram.
- Test video or GIF-triggered promo.
Share a branded video or GIF with a caption like “Tap the button for today’s lucky game!” to engage users visually and link to offers. - Try a VIP invite bot message.
Send personalized bot messages like “You’ve been invited to a high-roller room! Accept your seat?” with a button leading to signup. - Create localized quiz promo.
Send out a short Telegram quiz like “Know your odds? Guess today’s football match result and win a bonus!” to make betting entertaining for players.
iGaming traffic acquisition trends in 2025
As competition in the iGaming industry intensifies, marketers and affiliates in 2025 are shifting towards more intelligent acquisition practices powered by AI, mobile-first experiences, geo-localization, and advanced bidding strategies.
RichAds team has made a summary of the most important iGaming traffic acquisition trends of the year — and how to execute them best for better ROI!
AI Optimization: scale performance and income
Artificial intelligence is revolutionizing campaign management, and nowhere is this more evident than in iGaming traffic.
Platforms like RichAds have embraced automation in the form of Performance Mode and Target CPA, enabling affiliates to scale faster and smarter.
- RichAds’ Performance Mode automates source selection and optimizes campaign costs, using historical data to deliver ads to segments that are most likely to convert.
- Target CPA campaigns are cost-efficient, enabling the AI to optimize traffic to your desired cost of conversion.
RichAds tip: Use Performance Mode for overall testing, then switch to Target CPA after obtaining conversion data for further spend control.
Mobile devices rule: optimize or fall behind
In 2025, with more than 70% of iGaming traffic on mobile, mobile optimization is not a choice — it’s a requirement. 2025 estimates reveal that 76% of global gambling users utilize platforms via mobile, according to Statista.
What’s more, estimated mobile gambling revenue is set to hit $145 billion globally by the close of 2025. If your landing pages are not responsive, don’t load fast, and aren’t optimized for touch navigation, you’re losing potential players — most particularly in GEOs like India, Nigeria, and Brazil, where mobile reigns supreme.
Localized creatives: talk the player’s language
Localization is not translation — it’s about making your creative and offer resonate with local customs, culture, and user behavior. In 2025, iGaming campaigns that target promos by GEO have 30-50% higher CTRs and better retention rates.
Localized payment options, locally trending games (e.g., Teen Patti in India, Aviator in Brazil, Football betting in Nigeria) and localized support (e.g., Telegram bots or local affiliate managers) all increase conversion rates exponentially!
Audience segmentation: quality over quantity
2025 iGaming success doesn’t mean spamming traffic — it’s all about the right user, right time, with the right offer. Segmentation can reduce wasted ad spend and improve conversion rates.
- Device type: Segment iOS vs Android (some offers work better on Android), mobile vs desktop.
- Time of day: Launch campaigns at live sporting events or the time of day that apps are most engaged.
- Geo + language: Combine regionally targeted audiences with native-language creatives.
- Premium vs usual users: for Telegram ads at RichAds it’s better to create separate campaigns for different subscription types.
RichAds tip: Roll out A/B tests by segmenting landers and creatives. Brazilian iOS users, for instance, may need a different hook than Android users in Bangladesh.
Conclusion
Now you know all about the competitive iGaming landscape in 2025, both Gambling and Betting are certainly worth the hype, if promoted wisely.
Follow the tips and trends from the article, use RichAds traffic and you certainly won’t be mistaken!
What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.
Latest articles
Subscribe to our blog