Pop ads

RichAds Team
Jan 06, 2025
6 min

Pop ads meaning

Pop ads is one of the oldest ad formats in affiliate marketing. Windows or banners that appear up or under the opened window are examples of pop traffic (or pops). How can the user trigger this?

To go to the page with a special Javascript code or to click a certain part of the page is enough for the new window to appear. In other cases, the user also has to click the button or try to close a popup to trigger a new tab.

There are 2 types of pop ads: popup and popunder. They are differ depending on the place where new window pops up. Popunder is a new tab that appears under the previous page. Popup appears over the browser window.

Pop ads examples

How to use popads? Pop ads earning fully depends on the landing page with the offer. This is the first and only possible chance to grab the user’s attention. One more argument why pops ads are good for beginners: no more creatives are needed.

Conciseness and clarity of the message on the landing page are crucial speaking about pop ads. The user doesn’t have time to read huge texts with all the pros and cons of your offer.

Choose a landing page with short texts and large font sizes — such pages should be maximum clear and notable.

Use clear calls to action (“click” and “register”) and bright images that can interest the user just in a second.

Here are some examples of landing pages that affiliate marketers use for running pop ads:

Run profitable pop campaigns on RichAds’ traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Wait: should we still use pop ads in 2025?

While new ad formats appear, some advertisers are still faithful to good old ad formats like pop advertising. To make a long story short, here are some main points why you should try popunders today.

⚡ Everybody heard about banner blindness. Today only 2 ad formats may say that they are more or less fighting it. The first one is push ads; the second one is pops ads. An excellent alternative to display ads is finally found!

⚡ One of the great advantages of popads banners is that they show higher CTR than banner ads. It’s tough to ignore them. If the landing page is exact and the offer is good — nothing interferes with you from getting profit.

⚡ The bids to bye pop ads are still very affordable. They are sell by CPM (cost-per-mille) model where you pay for 1000 impressions. What is more pops can be bought in a huge number of traffic sources. CPM costs at RichAds advertising network start from a minimum amount — $0.5 and they may differ according to GEO.

⚡ From year to year the number of publishers that start to monetize their websites with popunder ads is growing so there is no option to get out of traffic in any country.

⚡ Okey, one of the problems that affiliate marketers and popunder ad networks may face is malware. This is the reason to check how the ad network checks his traffic to get rid of the fraud. As for marketers some trackers allow to check the quality of traffic. Don’t miss this opportunity.

So it seam that even it is some kind of problems they can be solved with proper affiliate marketing tools.

How to make money with Pop up ads in 2025

What do you need to start with pop ads?

Let’s dwell on the most important points to start a pop campaign.

These are strongholds for a successful start:

profitable offer for a wide range of users;
good traffic source or pop ad network;
tracker with maximum functionality;
simple landing page;
fast and furious server.

Run profitable pop campaigns on RichAds’ traffic!

Verticals, GEOs, Offers for popups

While pop traffic doesn’t impose strict GEO limitations, certain trends and temperament nuances can significantly impact the efficacy of your campaigns.

When it comes to GEO selection, a noteworthy pattern emerges: Tier 2 and Tier 3 regions often emerge as hotbeds of substantial traffic volume. These tiers can prove to be more approachable for those starting out, offering a potentially smoother path to navigate.

On the other hand, Tier 1 geos are frequented by seasoned professionals due to their complex conversion dynamics and the wide spread habit to block pop-up ads. Remember, the key isn’t about dismissing certain GEOs as “bad,” but rather aligning your offers effectively.

When you choose the best offer and vertical to launch ad campaign with pop ads check the best converting option in specific popunder traffic source. For example, each month RichAds team cover the hot topic of the best geos and verticals for marketers!

The best geos and verticals for pop ads

Pop ads are pretty famous of being a consistent format that performs well on many geos worldwide: from Tier 3 to Tier 1. For example, currently the most responsive countries to try running popunder ads in are: USA, Indonesia, Japan, Bangladesh, Peru and Ecuador.

The list of the best geos for pops ads:

USA;
Indonesia;
Japan;
Bangladesh;
Peru;
Ecuador.

Run profitable pop campaigns on RichAds’ traffic!

The Best Verticals for Pop Ads

Recently, these four top verticals for pops are being the most performing ones as of the beginning of 2025: Gambling, Media, Finance and Betting.

Gambling;
Media;
Finance;
Betting.

Best verticals for Pop ads at RichAds ad network

7 best verticals for pop ads and popunders in 2025

Where to find good traffic source or pop ad network

Affiliate marketers tend to test several ad networks in search of the appropriate pop networks for a certain offer. It’s important to remember that there are no bad traffic sources, there are inappropriate sources for each specific offer. That’s why you should test and test.

When you spend a few days on testing your offer in different ad networks, it will be easier to determine which one converts better. Or make sure that your offer doesn’t convert in any network. Besides, it’s a good idea to ask affiliate networks whether they approve leads coming from pop ads.

Choosing the best pop up ads network for your needs, look at:

volumes available in the network;
anti-bot solutions that will help to deal with bot traffic;
available targeting options for better start and optimization;
automatic features for easy optimization.

One of the best pop traffic networks – RichAds – provides all of these points. You can compare different advertising networks in the article about different pop ad networks in 2025.

Run profitable pop campaigns on RichAds’ traffic!