How to Increase Christmas Affiliate Marketing Sales

The last quarter of the year is a special time for affiliate marketers.

The holiday season is upon us, which means it’s time to uncover Christmas advertising campaigns and reap the benefits.

Read the tips to increase Christmas affiliate marketing sales and put them into practice.

While Cyber Monday and Black Friday have already passed, December offers even more reasons to shop than any other month. Now it’s time to think about Christmas and the New Year.

Christmas gifts and purchases for the holiday dinner encourage people to pay more attention to advertising.

Please take a look at the trends of 2023 to offer your customers exactly what they want, when they want it, and in an ad format that converts. And what is more: increase Christmas affiliate marketing sales and your profits.

Which Products Should Affiliates Offer at Christmas?

Marketers may assume what will be popular this year, but real buyers might think differently. Situations change every year, and pandemics also have an impact on global trends.

Is it possible to make the right decision about what goods or products to promote during the new Holiday Shopping Season? We have some ideas about it!

Studying statistics from major players on the market is a smart move. It can be considered one of the key Christmas tips for affiliate marketers. It is helpful to understand what the residents in the specific area want. The good news is that various services actively collect such data.

Okey, what strategy you can chhose to find the best gifts for Christmas season 2023-2024? Choose between these 3 ideas:

  1. Explore last season’s trends.
    Since last New Year’s Eve, resellers have already compiled statistics on what was popular. Why not make use of that information this year? Find out which categories were on top and then look for their newest models.
  2. Find out what people bought on Black Friday.
    It will help you better understand what people want this year. With Christmas just around the corner, this information will be still relevant.
  3. Find lists of recommended gifts from reputable sources.
    The chances are they’ve already analyzed all the trends and can offer you the best gifts.

Lets have a closer look on that strategies.

1. Explore the last season’s trends

In 2022 Google released its Google Shopping Holiday 100 for 2022, which listed 100 of the most popular gift ideas based on Google searches this holiday season. The company reported that people what to buy this year for the holidays in categories such as gaming, fragrances, tech, health and beauty, sports and wellness, kitchen gear, and toys.

Can affiliate marketers learn anything from this statistics?
This December, don’t expect any surprises: e-commerce still rules the show.

RichAds advertising network team

You can see the following items on this list (and note that this is not the whole list):

  • Sony PlayStation 5,
  • Nintendo Switch OLED,
  • Dyson Airwrap Styler,
  • Chanel Coco Mademoiselle Eau De Parfum,
  • Maison Francis Kurkdjian Baccarat Rouge,
  • KitchenAid KP26M1XNP,
  • Nespresso and Espresso Machine by De’Longhi,
  • Wilson Evolution Indoor Game Basketball,
  • Deep Tissue Massage Gun for Athletes,
  • Gotrax GXL V2 Commuting Electric Scooter,
  • Barbie Dream House Playset,
  • Lego Santa’s Visit,
  • Apple iPhone 14,
  • Apple AirPods,
  • Samsung Galaxy Watch5.

2. Find out what people bought on Black Friday

Black Friday just passed, but the internet is full of articles about exactly what people bought. For example, People magazine organized a whole vote for a list of top products and on these list popular shopping sites such as Amazon and Madewell offered special discounts. Among the products were vacuums, denim, and kitchen essentials from more than 50 popular brands. Affiliate marketers can promote these products during the pre-holiday period.

3. Find lists of recommended gifts from reputable sources

CNN has widely studied the topic of the top gifts for 2024 and made several selections at once. Find 74 of the best Christmas gift ideas for all your favorite people here.

In addition to e-commerce, what else can be promoted during Christmas time by affiliate marketers?

Of course, e-commerce is the most popular vertical for Christmas affiliate marketing sales. It isn’t the only option available during the Holiday Shopping Season.

Check out the Christmas gift plans and preferences for 2022-23. This is the latest research on what Americans would like to receive as a gift.

Among the most coveted gifts for Christmas 2023 were: money, gift cards, clothes, shoes, food, smartphones, jewelry, watches, cosmetics, and books. And there’s a place to turn around for an affiliate marketer!

Latest data by Statista for 202223

Can we draw any conclusions from this? People still believe in miracles and hope to solve their financial problems by getting a sum of money on New Year’s Eve. There are many opportunities here for people to promote Sweepstakes, Financial offers, and even Gambling.

Find out what are the most desired gifts and use this information to select a Sweepstakes offer. It may not necessarily be an iPhone 14, AirPods, or PlayStation. Espresso Machine and the latest models of sneakers can be a good option to promote. Don’t forget about those who want to get gift cards or vouchers — they are all potential buyers.

Another suggestion for what to promote is the best last-minute Christmas gifts. It refers to gift cards for various streaming services that can be sold in January as well. Netflix, Apple, Disney+, Amazon, and HBO Max are not the only streaming services to promote.

Different kinds of Nutra’s products also sold well in December. Affiliate marketers can also promote weight loss products and courses or sports apps. Another reason to choose Nutra offers is that marketers can continue their ad campaigns in January. It is not uncommon for people to set themselves goals of “losing weight in the new year” as well as “learning something new” — therefore, online educational projects can also be considered a product for promotion.

When is the Best Time to Start Driving Traffic to New Year’s Offers?

This question appears very simple at first glance, especially for countries that celebrate Christmas on the 25th of December.

Affiliate marketers typically launch campaigns with New Year’s products in late November or early December. This is the usual practice to maximize Christmas sales for affiliate marketers. However, even in the middle of the month, you can still start and hit the jackpot.

You may be surprised by the recent statistics about when consumers are most likely to begin holiday shopping in the United States. Here’s what people have to say about it.

Data by Statista

Human behavior seems unusual based on this data. It appears that Christmas ad campaigns may be started much earlier. Bear that in mind for next year’s holiday season.

Affiliate marketers’ interests don’t end with the USA or Canada. There are a lot of countries that also can bring profit in December.

All is clear about the US, UK, Canada, Australia, and New Zealand. Christmas gifts are exchanged on the 25th of December for Catholic or Protestant Christmas. The same holds true for Brazil, one of the great affiliate marketing countries. People from Indonesia have the exact date but their own traditions. They celebrate Indonesian Christmas on the 25th of December, and it is a time to exchange gifts.

But who knows that in Poland gifts start on the 6th of December for St. Nicholas Day and end on Christmas Day on the 25th of December? By the way, this day is celebrated not only in Poland but also in many countries of Western Europe.

When it comes to Russia, Ukraine, Belarus and Kazakhstan people are waiting for the presents on the 31st of December. The same situation takes place in Japan. They celebrate from the 29th of December to the 3rd of January.

In India, New Year is celebrated three times depending on the religion. Holidays occur at different times: January 13-14, early March, and late October. Thailand celebrates its “proper” New Year on the 13th of April. In Mexico, the holidays begin as early as the 3rd of December and continue until the 1st of January.

Consider these dates for your holiday campaigns, and launch them with RichAds.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Top GEOs for affiliates to launch Christmas ads in 2023

If you want to launch profitable ads during the upcoming holidays, you should take care of converting GEOs for a specific vertical. We have prepared for you the most trending GEO for each vertical in RichAds, so that there will definitely be a high CR!

The most desirable and working vertical during the New Year holidays is E-commerce. As already mentioned, people don’t mind making money before the holidays, so be sure to launch Sweepstakes. Gambling is another vertical that attracts people who want to easily increase income before the holidays.

Best GEOs for E-commerce:

  • Brazil,
  • USA,
  • Poland,
  • Mexico,
  • France,
  • Puerto Rico.

Best GEOs for Sweepstakes:

  • Philippines,
  • USA,
  • India,
  • Russia,
  • Argentina,
  • Mexico.

Best GEOs for Gambling:

  • India,
  • Thailand,
  • Germany,
  • Brazil,
  • Malaysia,
  • Bangladesh.

Remember that your managers are always happy to provide you with a list of the latest GEOs and whitelists for them, do not hesitate to ask!

Christmas affiliate marketing strategies for 2023-2024

The main ways to boost holiday sales come down to the points of what to promote, when, and what types of traffic to use. Let’s have a closer look at different traffic sources and the right campaign set up to increase Christmas affiliate marketing sales.

Which type of traffic work best for Christmas sales?

Advertisements are seen by potential customers 100 times a day, so they have adapted to not noticing them. Banner blindness is something that marketers have been struggling with for years. An affiliate marketer’s main goal is to select an ad format that is noticeable to the user.

Consider pop or push traffic if you need large traffic volumes and high visibility for your ads.

RichAds advertising network team

In terms of visibility, both formats are difficult to ignore. The push notification format, in this sense, has advanced better than other advertising formats. They guarantee almost 100% visibility for ads. However, it’s hard not to notice the push notification on the screen, especially if it’s a computer screen.

Push ad impressions statistics for 1 day in the RichAds ad network

DeviceGEOImpressions Device GEO Impressions
Mobile THA115MDesktop JPN3.1M
Mobile BRA23MDesktop BRA4M
Mobile IDN187MDesktop MEX2.1M
Mobile RUS32.2MDesktop GBR2.9M
*The data is relevant for December 2022

You can also consider options that do not require a large launch investment after launching Black Friday and Cyber Monday campaigns. The price for push notifications starts at $ 0.003 (CPC). Pops are available under the CPM model for $ 0.3 in Tier 3, $ 0.5 in Tier 2, and $ 1 in Tier 1.

The Best Match Between the Traffic Source and Vertical

Pop ads are traditionally good for promoting e-Commerce offers, Sweepstakes, and Gambling. Advertisers can use push notifications in verticals where personal appeal and privacy are important.

If you selected an e-Commerce offer, try pops. Prepare pre-landing pages with top products of users’ interest. This strategy shows that the website has the goods they need.

Push notifications can be useful if you want to invite users to win money, a gadget, meet a girl, or tell a personal story (like a weight-loss story or a success story) on the pre-landing page.

Creatives for Christmas Ad Campaigns

Before New Year’s, advertising campaigns revolve around three basic themes: discounts and special offers, limited-time offers, and the belief in a miracle. Choose one or combine them all.

In a push notification, you cannot put a GIF or a countdown on the creative, but you can indicate urgency in the ad text: “Only for 10 users,” “The offer is valid for an hour.” This is easier to resolve on the landing page: the countdown without words will do the trick.

Important: to understand which approach works, it is important not to focus on just one creative ad but to test at least five to six.

How to Set up an Advertising Campaign?

This period also presents its own characteristics in terms of advertising campaign settings. One of them is urgency. Time is limited, and affiliates should get their profit as soon as possible. The best way to accomplish this is to set up an ads campaign properly.

  • Test Performance Mode

If you don’t want to invest a lot of time in optimizing campaigns, we recommend starting with the Performance Mode algorithm. It’s very simple, you set up a regular campaign, and the algorithm updates the black- and whitelists daily according to your settings. To do this, you do not need a tracker, everything will work and convert without it! Statistics confirm its effectiveness, you will be able to increase CR by 253% and reduce CPA by 79%!

  • Set the frequency cap higher than usual

As a general rule, we advise you to set up 1 ad impression per day for one user, but in this case, you can increase the number to 2 or even 3. The main thing is to keep track of the CTR and Win rate. If they decrease, you will need to take action.

  • Bid higher than the geo average

Your ad campaign needs to win as many auctions on the ad network as possible to get more attention from users. Even if you are accustomed to starting campaigns at medium bids, it is best to abandon this strategy during this time.

  • Use the best network traffic to launch the campaigns

Higher bids are clearly associated with better quality traffic. However, bids are not the only factor affecting campaign performance. RichAds allows you to pick the traffic sources that perform better than the rest from the beginning. They convert better than other sources of the ad network. Premium traffic sources, despite their name, have the same cost as the rest and convert much better. It is a good way to reduce New Year’s campaigns’ testing time and budget.

  • Use built-in tool for auto-optimization

The last week in December is a busy time for affiliates. This is especially true when you want to make money and spend time with your family. A way out can be found by utilizing the free auto-optimization tool available on the advertising network. Automated rules is exactly what you need.

This feature can significantly reduce the time for optimization. Unlike third-party services such as theOptimizer and the like, you will not have to pay for it.


There could be a long list of reasons why now is the time to launch an ad campaign. But you already know this. Only one thing we want to say is: let this December be successful and not too stressful for you.

Do everything you can in time for this month.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Aksana Shakal
Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.

Most popular


Subscribe to our blog