Revenue Share

CPA, CPL, CPI, Revenue Share, and Hybrid are the most common payment models in affiliate marketing.

What is payment model (method) in affiliate marketing?

When affiliates generate sales, leads, installs, or revenue through their promotional efforts, the business compensates them. Simply put, the payment model or method refers to the desired action and the way compensation is paid.

Speaking of affiliate marketing, RevShare payment model is meaningful. As soon as you understand RevShare definition and how it works, you will have a better idea of whether it’s worth the risk to choose offers with this payment method. Dive into our guide, not only to catch some theory but also to turn it into practical efficiency.

What is Revenue Share (RevShare)?

So, what is RevShare, actually? It means earning a percentage of the revenue generated by referred customers over time. It provides steady payments based on the lifetime value (LTV). This payment method encourages long-term cooperation between advertisers and affiliates. Unlike Cost Per Action (CPA), this one offers a fixed amount per conversion. 

If you agree to a fixed reward of $35 for contributing to a campaign, you won’t earn more than that even if the campaign generates millions of dollars. This fixed reward is an example of the CPA model, contrasting with the recurring payouts of RevShare.

Revenue Share is ideal for affiliates able to generate quality leads and willing to invest in enduring profit strategies. You should be prepared for the initial period without significant earnings. The long-term rewards can be substantial.

Pros and cons of RevShare

What are the RevShare advantages and disadvantages? Here you are – the answer right below this title.

Pros of RevShare:

• Long-term earnings. Affiliates earn continuously as long as they develop earnings (up to 3 years usually);
• Alignment of interests. Both advertisers and affiliates benefit from the user’s ongoing activity;
• Higher potential earnings. Compared to CPA, RevShare can lead to higher total profits if users are valued and remain active.

Cons of RevShare:

• Delayed earnings. You’ll get it all over time. Should be stoic;
• Risk of low user retention. If users are not consistently involved, your earnings will be limited;
• Complex tracking and management. Handling long-term user activity and payments can be tough.

The use of this payment method (or model) is widespread in verticals such as Gambling, Betting, Antivirus, Utilities, and Education. Sometimes RevShare offers can be found for Dating promotion. Since iGaming is one of the most profitable verticals, this article will show how RevShare works for it.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How RevShare works for Gambling

Revenue Share for Gambling offers means you get paid only from players’ losses. A casino shares a percentage of its profit with you. 

In the Gambling market, Revshare is usually standing at 30-50%, with a maximum limit of 3 years. When the RevShare exceeds 70-80-90%, there should be a warning, as these values are far too high to be accurate. Limit of 3 years is enough to get your investment back and make money since active casino players are involved for the first 6 months and tend to play in several more casinos at the same time.

It is the situation when you need to be 100% confident in the reputation of the affiliate program and be sure that the advertiser won’t revise the terms for Revshare. 

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How RevShare percentage is calculated

For instance, the RevShare percentage is 50%. The casino generates a profit of $1,000 from the players you attract. So, your payment will be $500. Does the casino make more money? Your share increases, accordingly.

RevShare in Gambling: make it right 

• Get the market

The iGaming vertical is competitive and highly regulated. Affiliates must understand market dynamics, user behavior, and legal requirements. Successful ones often specialize in online casinos, sports betting, or poker.

• Pick the proper offer

Choose sweet offers with reputable advertisers. Affiliates should look for offers with attractive RevShare percentages. For standard iGaming offers, the percentage is 20% to 50%, for high-quality offers it’s 35% to 50% or higher (optional). User retention rates must be strong. The reviews by other affiliates must be positive.

• Be smart with sources

You need an efficient source and the right audience, correct? Use targeted traffic sources such as search engine marketing (SEM), social media advertising, and content marketing. Understanding your aim pool and tailoring campaigns to attract permanent and high-value users is vital.

• Track and optimize

Tracking tools are gold. Set up postback URLs to track conversions accurately and analyze user behavior. This data is your flesh for campaign optimization. That’s how you identify which traffic sources and creatives yield the highest user deal.

Alternative Payment Models for iGaming

There are few payment models for Gambling and Betting:

• RevShare: best for valuable, long-term customer relationships. Ideal for the gambling vertical where user LTV can be high.
• CPA: suitable for campaigns with clear, immediate actions. Good for quick returns and specific promotions.
• CPC: perfect for the platforms where user engagement is high. Useful for generating traffic and brand exposure.
• CPM: reasonable for brand awareness and campaigns focused on visibility. Fit high-traffic websites with broad audiences.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Where can I get Revenue Share offers?

Affiliate marketers can take RevShare offers in two places: either from a direct advertiser or in an affiliate network (or CPA network). For beginners, a more acceptable option would be to search for offers in the CPA network. Why? Let’s tell you now.

As a rule, direct advertisers have their own media buying team, but their capacity is insufficient to cover all needs. Advertisers create their affiliate programs to work with affiliate marketers and promote their products more widely.

Direct advertisers usually offer higher payouts, so they can choose which marketer to partner with. Also, they give preference to those who already have successful experience in working with a niche.

An affiliate network (or CPA network) is the easiest way to find CPA offers. They willingly cooperate with affiliates of any level. Affiliate networks provide help from managers and promotional materials. But the payouts there will be lower than direct advertisers offer. We’ve collected the best CPA networks with Gambling offers for you.

What is more RichAds advertising network team asked partners to give the best offers in 2024 along with helpful notes on promoting! We’ve collected the best offers for Gambling vertical in the article for you.

Top 3 CPA networks with Gambling offers

1. Yellana

Yellana can boast of 500 offers from direct advertisers across several verticals including Gambling, Betting, Software and Utilities. The net offers only proven offer selection that guarantees success for beginners and experienced marketers as well. The platform is also committed to fostering growth and development of all its affiliates.

The affiliate network has more than 500 offers for GEO for every taste, Gambling offers include both Betting and Casino sites. The platform accepts traffic from any source except fraud ones. Traffic validation usually takes 7-14 days, depending on the offerer, volume and quality of traffic.

The guys also  offer customized terms to their affiliates as well as weekly payouts, they are definitely worth paying attention to.

• Offers number: 500+;
• Gambling offers: 233;
• Minimal payout: $100;
• Payment model: CPL, CPA, CPS, CPI;
• Payments: Wire, Visa, Mastercard, Capitalist, Payoneer.

2. 3SNET

3SNET is a Gambling affiliate marketing platform founded in 2016. The platform provides only direct affiliate offers — more than 1000 in total. Well-known advertisers in the iGaming sphere, such as Mavado, KITE, Blaze, Tennis, Fonbet and M88 cooperate with the platform. 

3SNET team especially recommends cooperating with such advertisers as Winline, GGBet, Leon, Conquistador and Glory. Popular iGaming niches include lotteries and poker. Although the majority of 3SNET’s offers belong to the Gambling sphere, the CPA network also caters to other verticals: Dating, Cybersports, and Loans.

For the complete understanding, it is important to note that the company offers ready-made promotional materials and comprehensive analytics available through the dashboard.

• Offers number: 1000+;
• Gambling offers: 300+;
• Minimal payout: $250;
• Payment model: CPA, CPL, CPI, RevShare;
• Payments: Wire, Skrill, Capitalist, alternative ways.

3. ClickDealer

Since its inception in 2012, ClickDealer Gambling affiliate program has been changing the lives of affiliates for the better. Reputable platforms such as BusinessOfApps, Affbank and Mobyaffiliates have praised the quality of offers from ClickDealer, which is a testament to their success and reputation. Partnerships with world-renowned brands including Huawei, Aliexpress and Joom further emphasize the program’s influential position in the market.

The platform is versatile and supports various traffic channels such as native ads, social media, apps, email traffic, and others. The number of offers on the platform reaches 14475. They cover various verticals such as Gambling, Dating, E-commerce and Nutra, Mobile subscriptions, etc. There are around 50 niches in total. 

To attract more affiliates, ClickDealer integrates advanced features such as global postback and API as well as redirect domains.

• Offers number: 14,475;
• Gambling offers: 1,120;
• Minimal payout: $500;
• Payment model: CPL, CPA, CPI, CPC;
• Payments: Wire/ACH (Tipalti), Payoneer, PayPal, Paxum, Webmoney, Epayments Systems LTD, Capitalist, Dana.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The list of the best performing Gambling offers at RichAds advertising network

Here are some Gambling brands that show the best results on RichAds traffic – one of the best ad networks for promoting Gambling offers:

• Brazino,
• Crazy Time,
• bonusbet,
• shinqueen,
• 1win,
• Teenpatti,
• red88.

Finally, look into what brands have seen success in specific countries. Here are some examples of geo and offer combinations based on RichAds’ experience:

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Find more guides on how to run Gambling ads on specific geos

If you’re looking for more specific guides on your chosen GEOs, we got you covered!
Find our reports list below.

• Best countries for legal Gambling advertising in 2024;
• How to gain Gambling traffic in Thailand? Expert tips;
• How to gain Gambling traffic in Malaysia? Top insights;
• How to gain Gambling traffic in Indonesia? In-depth overview;
• How to gain Gambling traffic in the Philippines? All secrets revealed!;
• How to launch Gambling in Brazil: learn expert insights;
• How to gain Gambling traffic in Bangladesh?;
• How to gain Gambling traffic in Vietnam?;
• Promoting Gambling ads in South Africa: best practices.

Conclusion

The Revenue Share payment model offers powerful win-chances for the gambling vertical. The long-term income potential makes it an attractive option for affiliates. Although RevShare presents challenges such as delayed payments and sophisticated tracking. So, all you need for success is knowledge. With your market wisdom, you likely choose the right offers, as well as sources full of leads. Don’t forget to track it all anyway. Optimize campaigns in time and maximize profits for very long. 

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Related articles:

• CPC, CPM, CPL, CPA, or CPI: What Should You Choose?
• 15 Best Gambling CPA networks in 2024
• 75+ top CPA Offers in 2024
• Best ad networks for Gambling advertisements