How to Get Gambling Traffic in Turkey

Is it even worth promoting Gambling offers in Turkey?

First of all, let’s come over the main question: is Gambling traffic even worth trying to work with in Turkey in the first place? In this part, we emphasized some metrics that seem valuable if considering Turkey for a geo to promote online casinos in 2025.

iGaming market activity in Turkey

According to the report by GrandViewResearch, only in 2024 the online Gambling market in Turkey generated over $1 billion in revenue, and is expected to double that by 2030! The growth rate of 10.6% CAGR there places Turkey among the fastest developing iGaming markets already in 2025. Many brands notice that so the amount of products oriented on targeting Turkish audiences also increases yearly, stimulating the market expansion even more.

Passionate Turkish audience

Despite all regulations introduced within the country, gambling in Turkey is deeply traditionally and culturally rooted in the society. Reportedly, almost 10% of the population there has gambled at least once in their lifetime, while nearly half of the players in Turkey gamble more than once a week! This shows a great commitment to gambling by Turks, even overcoming regular and massive government cleanses of online casino websites, as well as other restrictions.

Affordable Gambling traffic in Turkey

As Turkey is a stable Tier-2 geo with relatively high payouts, yet quite low prices on promotion, this plays out very profitable for marketers operating with Gambling offers. For example:

In the meantime, here are the Gambling traffic volumes for the past 3 months in Turkey, based on RichAds ad platform’s data:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Gambling traffic in Turkey overview

Now that we know how well the iGaming market is driven in Turkey, it’s time to look at what makes the Gambling traffic there. In this part you will find useful observations on the target audience of Gambling in Turkey, what they’re into and their paying peculiarities.

iGaming audience in Turkey

According to Start.io research, there are over 8 million active gamblers in Turkey, making up to 10% of the entire state’s population. Most of them are young people between 18 and 34 years old, while almost 85% of them are males. For the online gambling activities the players in Turkey prefer using mobile devices, while the most popular carriers among them are Turkcell, Vodafone and Türk Telecom.

These socio-demographic characteristics are primarily useful to estimate the targeting area for such an audience based on a general picture of a Turkish gambler.

Popular Gambling activities and brands in Turkey

Regarding the most preferred online casino activities in Turkey, there are:

• Slots;
• Poker;
• Dice games;
• Live casino;
• Crash games.

While for the top popular online Gambling brands the audience in Turkey is leaning towards those the most:

• Stake;
• Nomini;
• VAVADA;
• Slottica;
• 1xBet.

Most common payment methods for casino traffic in Turkey

In terms of paying options, the Turkish players are well-provided with a variety of accessible services, starting from bank cards and wire transfers, moving to e-wallets and alternative payment currencies. Speaking of online wallets, the most popular of internationally spread ones are PayPal, Skrill, Neteller and ecoPayz, while the local users are also keen on utilising such services as Paybol, PayKwik and Papara.

Best traffic sources for advertising online Gambling offers in Turkey

As online Gambling itself holds not that legal position in Turkish laws, many popular advertisiting platforms like Facebook and Google Ads are problematic to promote such products. Campaigns run there could easily get banned, while other common means of advertising such as SEO are way long-term dependent and demand huge investments. Eventually, to get the chance to drive casino traffic in Turkey, many marketers turned to performance marketing and advertising networks with more loyal moderation policies.

For example, at RichAds ad network the iGaming niche is more than accepted, providing affiliate marketing friendly approach on:

• Telegram ads.
  A relatively new advertising source in Telegram Mini Apps and bots, launched by RichAds among the first a few years back. Relevant audience comes mostly from tap-to-earn games with a worldwide coverage exceeding 90 million active users. The moderation on this particular advertising format is independent from the official messenger’s platform, allowing Gambling and Betting promotion in Turkey at RichAds by the minimum price of $0.036 CPC.
• Push-notifications.
  A well-known traffic source for Gambling offers that gets high response from Turkish players. The notifications are sent only after a user accepts receiving mailing on a publisher’s website, then will be seeing advertisements regardless of the page as soon as appears online. This forms a pretty solid user-base to target with a variety of verticals, while at RichAds push traffic in Turkey can be bought for as cheap as $0.056 per click.
• Popunders.
  This type of ads is one of the oldest on the internet, and is known for affordable pricing, high CR and simplicity to start with. As soon as a user clicks anywhere on a publisher’s site, a new tab appears below the current browsing window presenting a landing page, the only required creative for popunder advertising. This approach mainly affects impulsive audiences, which is perfect to target the online casino audience of Turkey, as RichAds offers launching pop campaigns there by the minimum cost of $2.25 CPM.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top advertising examples of creatives for casino traffic in Turkey

Since Turkey is nonetheless a very well explored geo, especially noticable for the high response to online Gambling offers, there are already many working approaches to attract the audiences. In this part we compiled the most ways to make creatives and other promotional pages for the Turkish players in 2025!

• Attractive creatives examples of Gambling ads in Turkey.

Basically, the creatives for promoting online Gambling offers in Turkey are gathering the most activity by the local players within several similar approaches, usually around welcome bonuses and high RTP. Bright icons and banners combined with catchy titles state the benefits straight away, targeting primary not completely new users to the vertical, but leads with experience and desire to explore new platforms. The Turkish audience shows moe or less same high response to as direct addressing as generally lucrative looking Gambling ads, prioritizing visual diversity.

• Pre-landing pages utilisation for online casino offers promotion in Turkey.

Another very popular element for advertising online Gambling products in Turkey is pre-landing pages, intended to warm-up the audience before exposing it to the actual offer. Such web pages contain interactive functionality like a ‘fortune wheel’ with free spins that engage the users and increase the courage, while after completing all the available actions they get redirected to the main lander. In fact, pre-landing pages are oftenly used for the Gambling vertical in general, known for their ability to increase chances on conversion after letting players explore the offer better.

• Example of landing pages for working with Gambling traffic in Turkey.

Landing pages are the end-point of most marketing funnels, presenting the final offer to the users and oriented on pushing them towards the conversion. To achieve that, such pages are being fully prepared to resonate with players, like complete translation to the Turkish language, featuring all the locally popular paying options and simplified registration process. For some advertising formats like pops landing pages can be the only creative needed, while in most cases such promotional pages can be provided by the CPA-network that shared the offer.

Setup and optimization tips for running Gambling ads in Turkey by RichAds

Now that you know everything on Gambling offers promotion in Turkey, it’s time to move to the campaigns launching and optimization. In this part we shared some useful tips and best practices to follow while working with online Gambling traffic in Turkey, evaluated by the rich expertise of RichAds ad network.

Tips on setting up and optimization Gambling ad campaigns by RichAds:

• Launch in Performance Mode.
  Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
• Ask managers for assistance.
  After a deposit of at least $3000 to your RichAds account you will get a personal manager who will help with setting up your campaign, best bid and can provide whitelists for the exact offer and geo!
• Separate the ad campaigns by device.
  Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
• Evaluate the best bid.
  To set the most suitable bid to run ads you can, as already was said, contact your RichAds manager or use Predictor that will show the amount of traffic you will get by a selected bid.
• Start on Premium sources.
  Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
• Adjust campaigns sources with Optimizer.
  At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
• Set Automated rules.
  If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

More guides on how to run Gambling ads on geos

If you’re looking for more specific guides on your chosen GEOs, we got you covered!
Find our reports list below.

• How to Run Gambling Ads in Kenya;
• How to Gain Gambling Traffic in Netherlands;
• Online Gambling in Germany: full overview;
• How to gain Gambling traffic in Malaysia? Top insights;
• How to gain Gambling traffic in Indonesia? In-depth overview;
• How to gain Gambling traffic in the Philippines? All secrets revealed!;
• How to launch Gambling in Brazil: learn expert insights;
• How to gain Gambling traffic in Bangladesh?;
• Promoting Gambling ads in South Africa: best practices.

Conclusion

So what are you waiting for now? It’s time to turn the theoretical knowledge into practice, since now you know all that’s needed to work with Gambling ads in Turkey, from what the target audience there are, how to approach them and what attracts them the best. Note that adding yet unexpected elements to the flow in terms of marketing funnels and creative approaches can also be beneficial, as the competition for the geo is getting stronger and fiercer every day!

We at RichAds have been operating with Gambling traffic for years now, providing marketers with the opportunity to launch campaigns on quality traffic in Turkey in other 220+ geos worldwide. At our platform you will find a self-serve functionality to prepare, start and optimize campaigns, having access to in-built tools for traffic optimization and tracking. Don’t stay in the back of the profits, launch high-quality Gambling ads with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Frequently asked questions on Gambling promotion in Turkey