FAQ about push traffic. All you need to know in 2024

We raised the most popular questions from our clients and today our experts will share the secrets of running push traffic successfully. Here is a push traffic F.A.Q for you.

All the secrets you need to know about push traffic from affiliate marketing experts at RichAds ad network. Find the answers about top verticals and geos on push ads, tips on creatives and pre-landers, targeting secrets, and some useful optimization tricks.

Let’s go!

Common questions about push-traffic

Rene: How do you see that the profits and volumes have changed over the last years? Does it seem that push is through the hype phase and stabilizing? 

RichAds: 2018 was the time when push traffic arrived. Everything was different back then: not so many campaigns, not so many advertisers work, not so many affiliates, not so much volume — it can be said that it was a test year. And now we have different push networks, a big amount of volumes, new features, and all of that. Trends is the only thing that changes.

In the beginning, push traffic was popular mostly for Gambling and now there is a huge variety of verticals and offers that successfully work with push. The number of available and successfully converting verticals has increased significantly. 

Allen: Do push notification ads convert well?

RichAds: For sure! There are a lot of case studies that prove it, you can check them here. If you use really trending combos of geo+vertical, ROI can reach up to 116%, like in our Brazilian case.

All in all, your results depend on a chosen offer and right optimization, which can be automated, so nothing quite difficult here. If you’re scared to start, simply ask managers to set up and optimize campaigns for you!

Ivy: How can website or app traffic be increased using push ads?

RichAds: Push ads is one of the most engaging formats, meaning users are willing to see the ads, so you can draw traffic to any website easily.

The main point to take into account is your target audience. You need to reasearch and define it, and then make catchy creatives to draw their attention to your product, it’s crucial.

Karen: What is the easiest affiliate marketing method? Are those push ads or something else?

RichAds: This format can be called the easiest one when it comes to affiliate marketing campaigns, and here’s why.

To set up a campaign that will bring a good deal of profit, you need just an offer link and at least five creatives. You can put zero effort into them by ordering ad copies at RichAds for free and get your campaigns started by managers! Furthermore, they can be optimized either automatically or by managers as well.

Unlike other formats such as social media ads, it has zero restrictions in terms of advertising materials, so you have nothing to worry about.

Muhammad: What are examples of push ads?

RichAds: All in all, push ads can be divided into two categories: mobile and desktop.

Mobile push ads look exactly like app notifications that tell you about updates or discounts, you only need an icon and text for them. While desktop ones are a bit larger, they appear in the right corner of a screen or on its center and have not only icons and texts but also banners.

To cut a long story short, there’s an example below.

How push notifications look like on different devices
How push ads look like on different devices

Mads: How do you see the push traffic future? How things are going to turn in?

RichAds: We don’t think that push-notifications traffic will be banned any time soon. It could be harder to collect users in the future. The content policy now is more than loyal, you can launch any offer with zero restrictions, what can be better?

All in all, social media ads become more annoying than push ads, so they’re more likely to get banned, this question has already been raised by some governments.

Vitaly: Do you think that now is the time to start working with push notifications? If I want to join push after working with pops or native ads, what difficulties may I have?

RichAds: Right now there are a lot of cool features that we provide as a platform, from results analysis with Optimizer to optimization via Performance Mode.

There are huge volumes of traffic. There is experience, you can see lots of cases as examples of successful push campaigns. And if you are familiar with pop traffic or native traffic, you can easily jump and have better results, the same story we have with Facebook traffic.

What concerns difficulties, most new advertisers don’t understand how important creatives are, especially texts. It is better to make them more native, and less advertising.

And it’s really important to create different variants of creatives, lots of different titles, icons, and banners, keep them fresh, and renew them.

In other aspects, push traffic is quite similar to work with compare to pop or native traffic.

Ahmad: What is the difference between push traffic and pop traffic?

RichAds: Globally, it’s the way they look like and how users “agree” to see them.

Push ads are voluntarily, users subscribe to the ads on their own and agree to get such notifications. Moreover, they look like either banners or notifications and do not overcrowd your whole screen, so they can be called relatively non-intrusive.

While pop ads are more agressive, they appear once a user clicks on a random place on the website and require zero permission from a person. They also look like a new web page and it is shown over the site a person’s browsing.

Top verticals and geos for push ads at RichAds

Giovanni: What are the top verticals for push traffic at RichAds?

RichAds: Top verticals at RichAds on push traffic are the following:

  • Gambling,
  • Betting,
  • Sweepstakes,
  • Nutra,
  • Dating,
  • Antivirus,
  • Finance.

Rene: What are you currently considering to be the best-performing geo & vertical combinations? 

RichAds: In recent months, four verticals have been on top for push ads: Gambling, Betting, Antiviruses and Sweepstakes.

The best bundles for these verticals:

  • Gambling: IDN, BRA, BGD, THA, RUS;
  • Betting: BRA, NGA, UKR, PHL, IDN;
  • Antivirus: USA, JPN, CAN, DEU, BRA;
  • Sweepstakes: USA, LTU, LVA, MEX, DEU.

If you want to be abreast of the latest trends at RichAds, follow “Best geos and verticals” tag, we update our reports monthly there.

Lera: Tell me, please, which kinds of offers work better with RichAds. And what countries should I look for it?

RichAds: The most trending offers now are the iGaming ones, definitely.

In terms of geos, there are several options, in 2024 the LATAM region is especially gaining popularity due to the regulation of online casinos. We recommend testing Brazil, whose government approved a law on the legalization of Gambling in 2023. You can also test Peru, where the industry is already legal, and Chile, where the legalization process has just begun.

Be sure to pay attention to Asia, it is these geo that are not so popular yet, but they bring good profit to marketers. For example, India, the Philippines, Bangladesh, Indonesia and Japan are great options for the test on iGaming.

Ron: What are the top geos right now? Do you have any predictions about the market?

RichAds: Our leaders now are India, Indonesia and the USA. But we have traffic all over the world.

Among the top countries at the RichAds platform are India, Indonesia, the USA, Brazil, Bangladesh, Russia, Vietnam, the Philippines, and Japan.

Right now, the Asian market is also actively growing, and there will be even more traffic in the future.

The African market is also quite interesting at the moment.

Gif: What is the breakdown in mobile and desktop traffic…Which geos are strong for desktop?

RichAds: Our platform has about 90% volumes for mobile traffic and about 10% for desktop. There are several geos that perform better for the desktop. They are USA, UK, and several countries from Tier 1 like Sweden, France. But with cheap geos it will be better to target only mobile devices.

Roan: Where can I find statistics on verticals and GEOs on push traffic?

RichAds: There are several options, yet the most effective one is to simply ask your manager! He will provide you with the most up-to-date insights on any desired GEO or vertical.

You can also check our “Best geos and verticals” reports monthly to be aware of the trends!

How to launch different offers at RichAds? Tips and insights

Andrew: Do you work with E-commerce offers?

RichAds: Yes, now you can test Turkey and Poland on this vertical, the result is quite successful. You can also check the volumes of the geo you are interested in with your manager, he will be happy to tell you!

Mohit: How to run Dating campaigns at RichAds successfully?

RichAds: A great deal depends on creatives in Dating offers. It’s very important to make them realistic and look like communication with real people. Choose nice but not too glossy photos, write real-life headline-messages. 

We don’t recommend stealing creatives for this vertical in spy-tools. 

The funnel for Dating offers is usually disguised as a message from some girl, then you go to the chat and talk with the bot and then you go to the registration page. That’s why it’s important not to make similar creatives. It’s so weird when every day you get messages from the same “girl”. Diversity is needed.

Launch dating campaigns with typical geos for dating vertical, for example, Western Europe countries. Also, don’t forget about Japan and the USA. In other countries, it will be more difficult.

Also, it’s important to ask affiliate networks whether they accept push leads or not. There are also some peculiarities. 

Ihor: How to launch a successful push-campaign?

RichAds: You have to launch your campaign with 5-10 creatives and see what works best. Then you focus on the best ones and try to refresh them in time. Try to mix the best icons, images, and texts. Then you can make the same things with the landing pages to see what works best. 

By the way, you can test lots of different variants of creatives within one campaign at RichAds. It is comfortable to use it and test different variants to find the best ones. Thought, for a test of different landers, you need to create separate campaigns.

Then, you have to care about capping, about frequency: how ofter your ad is shown to subscribers. We recommend putting one or two impressions for a user per day. If you need a more unique audience you put a higher day range, for example, 1 impression per 7 days. That’s how you will achieve higher CTR.

Then you need to set up the device targeting because mostly it is about devices at the point. Make sure you separate desktop and mobile campaigns, the bids do differ greatly.

Well, that’s all you basically need to start and then you can collect the data and start optimization. 

Info about the platform

Hadi: What kind of traffic do you offer?

RichAds: In addition to push traffic, we have several other formats: pops, in-page push, direct click and native ads. In terms of volume, there are more than 5 billion impressions in the net daily in 200+ countries.

Moreover, all our traffic is regularly checked by the AdScore tool to eliminate bot traffic and low quality.

Ilya: What influences the increasing of the bid?

RichAds: The amount of traffic you get depends on the bid. The higher the price, the more often you will win the bidding. It means that you will buy more traffic. 

Make sure your bid is not to high or too low, so that you could get enough traffic for a test, yet not spend the whole budget within a day.

Tips on creatives and pre-landers

Edgar: What are the most common mistakes in creatives people make? And how to avoid them?

RichAds: The first mistake sounds like that: new advertisers make one creative for the campaign. And it’s really bad because it will be burnt out very soon.

The second mistake: people often use spy-tools looking for the best-performing creatives. Then they launch the campaign with this particular image and see a very low CTR because tones of different advertisers run the same offer on the same platform. The better way is to find a similar picture and it will help you to perform much better.

The third point is about capping. Lots of different advertisers came with an idea to use push ads for getting a great deal of clicks. They believe that paying for clicks means that you can show your ads a hundred times and it will cost nothing.

But the thing is that CTR will become low. You can run your campaign for more than one day and when your CTR will become low, you will be kicked away from the bidding because there are different advertisers that care about their audience and make impressions limit not to overload users.

These are the top-3 mistakes during launching.

The next mistake is about working with the launched campaign. 

Advertisers don’t like to optimize: they forget to turn off sourсes that don’t perform. It takes a few minutes to switch them off, and it helps to make a profit. You can even ask a manager to do this for you or use automated features.

Rui: Is it important to use pre-landers? What mistake should we avoid during work with them?

RichAds: We think it’s all about using the right creatives. If a user clicks on your ad, he already knows what he is looking for, so if creative tells a lot about it — you don’t need to use pre-lander. And if you want to intrigue your customer and tell more about the product you are selling — pre-lander is a good choice.

First of all, if it comes to lead generation it should be clear what a user should do on the page, how he should fill in the form.

An example of a mistake: once a huge Gambling company came to us and said: “Well, we have a landing page” — and it was their main page. The user should have clicked on the registration link hidden somewhere on the page and the number of conversions was very low. If you use a pre-lander, it should be clear what you want from the user.

And one of the common mistakes comes to Nurta niche: everybody copies the pre-landers of each other. 

Targeting secrets

Edgar: What can you say about OS, devices, and browsers: what kinds of devices and browsers work well? 

RichAds: Typically, all-new operational systems tend to work better. We recommend targeting Android 12, 13, 14

Speaking about devices, we have a trend in mobile traffic, so 90% of all RichAds traffic is mobile. And if we speak about how it performs, I think, it depends on the offer, because sometimes the offer can work on both mobile and desktop, sometimes the situation is different. So you need to create a separate campaign for the particular device.

The most converting browser is Chrome

Optimization tricks 

Ihor: What influences the ad campaign’s CTR most: an icon, text, or the main image? 

RichAds: Well, it depends on the traffic source you use: mobile or desktop.

We have noted that text and icon are the most important things when it comes to mobile traffic. For desktop traffic, however, the large image is key but totally optional for mobile.

Adelmo: How to make a profit with push ads with one RichAds feature?

RichAds: The easiest feature to make profit that suits both beginners and experts in affiliate marketing, is certainly Performance Mode.

This algorith will automatically create black- and whitelists for your targeting, and will update them every day, so no efforts are need! Important: you don’t even need a tracker to use it!

You can also request customized black- and whitelists from your manager, he will create them based on your geo and offer, and will update them on request.

Another life hack specifically for push ads is the test of the New Subscribers function. These are new users who subscribed to push notifications 7 days ago or less and have not yet had time to get used to such advertising. Launch two campaigns at once: the regular one and another for new users. This way you can increase traffic volumes and your CR.

Gaurav: How to do Campaigns optimization? Could you tell me a little bit about Black and White lists — how to use them and have profit?

RichAds:  We have an option to create both black- and whitelists.

First of all, I want to tell you about our source structure. We have 3 types of sources for our advertisers, basicallу there is a high hierarchy.

Sublists are the biggest types of source, they consist of different publishers, and publishers consist of different websites. Now you have an idea how it works: if you want to blacklist the biggest source and terms of volumes — just turn off the sublist and if you want to be more accurate and loсk only some sites that don’t perform at the moment — add them to the blacklist. 

I think, most sucessful advertisers use blacklists for their campaigns and it’s a good idea because if you collect a very small whitelist, it will be overburnt pretty soon, so you won’t get any traffic at all.

We recommend blacklisting specific sites and publishers or creating whitelists on sublists not to limit the amount of traffic you get.

Helen: What feature suits you best for optimization at RichAds? 

RichAds: We recommend using automated optimization to speed up the process and save your time. In addition to Performance Mode, there are several other top features for this.

We have another automated algorithm — Target CPA. It automatically optimizes your campaigns to get to the desired conversion price. It creates black- and whitelists, and adjusts the bids for you. To use it, you need to set up conversion tracking, so you will easily gain profit.

In addition, an excellent feature for optimization is Automated rules. You create your own rules to disable non-converting or overly expensive sources. For example, if a site spends more than two conversion costs and does not bring leads, it should be disabled. This feature will significantly save you time on optimization.

We hope, our push traffic FAQ will help you to run push ads and get much profit with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Victoria Hubkina
Starting off as an account manager at RichAds, Victoria Hubkina has been immersed in affiliate marketing as a content writer for over three years. Her expertise spans all the possible verticals from Gambling to Nutra and various types of traffic. By now, Victoria has written over 100 articles on marketing topics and crafted scripts for RichAds YouTube channel. Beyond work, she indulges in esotericism, film photography, and vintage fashion.

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