How to gain Finance traffic in Argentina

Is advertising Finance vertical in Argentina even worth it?

Before getting into breaking down the Finance advertising traffic in the region, it’s important to understand why Argentina is even fitting for such products. This might shed the light not only on the market itself, but also can be of help in terms of picking the right approach for ad campaigns.

Below we listed some points that are making Finance offers worth promoting in this country, researched and compiled for you by RichAds!

Open-minded economy’s environment

Argentina’s economy has been experiencing inflation for half a century now, leading its population to finding means to secure their savings and investments. Since Javier Milei, a very active advocate for alternative financial services, has taken the president’s chair in Argentina in 2023, he now only empowers such trends, especially regarding alternative currencies. Taming alternative paying methods by Argentina’s government also includes making ways for it to go fully valid in the upcoming future, thus enhancing the market of such.

Finance services market in Argentina

The fintech industry in Argentina is booming at the moment, as the country’s population can get access to all the Finance vertical products from digital banking to trading, investments, insurance and loans. Such an effect on the financial market is backed by two factors: inflation and a high percentage of the population with access to the internet. In other words, people seek financial solutions online and the high demand increases the amount of available offers.

Affordable Finance ads traffic in Argentina

Argentina is considered to be a Tier 2 country in affiliate marketing, which signals of both relatively high payouts and audience penetration. The cost of traffic is quite cheap, as the amount of marketers willing to work in the geo is being highly exceeded by the amount of publishers operating within the region.

Here are traffic volumes for the past 3 months on Finance offers in Argentina at RichAds:

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Peculiarities of Finance advertising traffic in Argentina

Despite the overall picture of what makes Finance vertical so successful in Argentina, let’s take a look what generates the profits in the region. In this part we will overview the peculiarities of Finance niche audience!

Popular Finance niches in Argentina

Since economical environment has driven a large part of the population in Argentina towards digital services, the main ones of Finance niche are insurance, investments and trading. According to multiple researches by Start.io, the total amount of users regular to digital payment apps, insurance platforms, alternative currencies investments and trading exceeds 4.6 million in Argentina, which is 10% of the entire population. Most users are into currencies investing and trading, while it’s important to keep in mind that all these audiences occasionally merge.

Finance ads audience in Argentina

Once again reffering to Start.io, we’ve compared different reports on various Finance niche’s audiences. The average user of such products in Argentina is between 18 – 24 years old, while the majority of them are male (68%). This picture is relevant to trading, investing and holding digital wallets with alternative currencies, while for insurance the majority are of 25 – 34 years (53%), and most of them are men. The shift is comprehensive due to the fact that by that age population can finally afford insurance services.

The preffered devices are mostly of Android mobile phones, while practically everyone in Argentina uses local carriers to access the internet.

Common Finance services in Argentina

Nowadays Argentina is a true heart of digital Finance services in Latin America, while the popularity of various platforms grows on a daily basis. For example, among the most known Finance vertical brands are SatoshiTango, Binance and Kraken for alternative currencies, OSDE for insurance, and IG, Plus500 and others for trading and investing.

Best sources for running Finance ads traffic in Argentina

Launching Finance ads in Argentina, especially via common advertising platforms, might be a real challenge for marketers. Facebook and Google Ads apply strict rules on promoting finance-related content, so any campaign might get banned by moderation if fraudulent activities suspected. SEO advertising is also a hard to handle field, since it demands a whole team to update the website content and a long-term strategy with high investments.

But there are some advertising formats that are not affected by either restrictions or long-term difficulties, for example, push and pop traffic that can be bought at RichAds ad network.

• Push advertising notifications.
  This ad format resembles the appearance of regular push notifications that users receive from social networks and apps. In order to start getting push ads, users need to accept subscribing to the mailing on a publisher’s website, then they will receive ads regardless of the page as soon as they get online. This makes push ads a perfect way to approach already interested audience at an affordable price, for example, at RichAds you can launch push campaign in Argentina by $0.02 per click!
• Popunder (clickunder) ads.
  The pop ads are a very beginner friendly ad format, requiring only landing page and basic targeting options. After a user clicks on publisher’s site with a special JS script, the new tab appears above or below the current one. In the new tab users will find the main offer, which is a working approach for the impulsive audience. Pop traffic is relatively cheap, for example, at RichAds it will cost from $3.2 for 1000 impressions in Argentina.

If you want to be up-to-date on all the current trends in affiliate marketing, check out our regular reports on the best geos and verticals at RichAds. Each month we update the insights, showing what geos, verticals and geo-vertical funnels perform the best on the top ad formats!
By the way, in Summer’s top Argentina has also got among the best performing geos on native ads.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives examples used for promoting Finance offers in Argentina

The overall picture of working approaches for Finance offers in Argentina doesn’t differ much from the rest of the world. Below we listed some popular creatives examples used for Finance vertical advertising in Argentina, compiled by RichAds ad network!

• Trading platforms.
  Since trading is one of the most popular Finance niches in Argentina, the local audience is well aware of the current trending platforms and resources. The brand recognition plays a really big role for such products, so it’s worth emphasizing both specialty of the offer and the promoted provider.

• Investing apps.
  The platforms to invest and increase earnings are also quite popular among Finance traffic audience in Argentina, while they’re mostly offering more convenient entry points. Such resources usually contain an element of gambling, so showing the related content might have an additional effect.

• Banking, insurance and other services.
  While the rest kinds of offers remain in minority among popular niches within Finance vertical in Argentina, they’re also worth paying attention to while advertised. The approaches might contain the usual push ads engagement mechanics: direct messaging imitation, notifications with confirmation buttons or just a regular looking ad.

• All-in-one landing page.
  Landing pages for Finance offers mostly lead directly to the main offer, which is either a platform or downloading page. Unlike other verticals like Gambling, Betting and Dating, landing pages for Finance ads are rarely being paired with pre-landing pages, so most of exploring takes place on the spot. Such pages might present registration forms, testimonials, guides and even interactive elements to engage the audience.

Setup and optimization tips on promoting Financial offers in Argentina by RichAds

Now you know the basics of running Finance ads traffic in Argentina, so now let’s overview how the actual campaigns might be improved in terms of launching ads and optimizing them. Here, you will find some tips on Finance ad campaigns running, based on experience of RichAds advertising network!

Tips on setting up and optimization Finance ad campaigns by RichAds:

• Launch in Performance Mode.
  Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
• Ask managers for assistance.
  After a deposit of at least $500 to your RichAds account you will get a personal manager who will help with setting up your campaign, best bid and can provide whitelists for the exact offer and geo!
• Separate the ad campaigns by device.
  Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
• Evaluate the best bid.
  To set the most suitable bid to run ads you can, as already was said, contact your RichAds manager or use Predictor that will show the amount of traffic you will get by a selected bid.
• Start on Premium sources.
  Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
• Adjust campaigns sources with Optimizer.
  At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
• Set Automated rules.
  If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

More guides on how to run ads in geos

RichAds ad platform is highly interested in improving your campaigns while launching ads of different niches to various popular regions. Here, we shared some other guides by us on running traffic!

If you’re looking for more specific guides on your chosen GEOs, we got you covered!
Find our reports list below.

• How to gain Betting traffic in Bangladesh
• How to gain Betting traffic in Brazil? Full affiliate guide
• How to gain Gambling traffic in Vietnam?
• How to gain Gambling traffic in Indonesia? In-depth overview
• How to gain Gambling traffic in the Philippines? All secrets revealed!
• How to launch Gambling in Brazil: learn expert insights
• How to gain Gambling traffic in Bangladesh?
• Promoting Gambling ads in South Africa: best practices
• How to gain Gambling traffic in Malaysia? Top insights

Conclusion

Argentina is a very profitable geo for Finance offers, yet poorly explored by either marketers or advertisers. Despite that, Latin America is at it’s peak in 2024, so in order to catch high payout early, discovering Argentina might be a good chance. In this article, we shared an overview on Finance services market in Argentina, along with it’s key audience and effective methods to advertise, to ease the entering point!

We at RichAds have been working with Finance traffic for years now, gaining experience in different geos across the globe. Our platform provides marketers with an easy-to-start launching campaigns solution to run ads on over 220 geos from Tier 3 to Tier 1, utilising popular optimization features. Start getting high profits with the top traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.