Gambling vertical

Aksana Shakal
Jul 14, 2024
7 min

The gambling vertical is one of the most popular and well-paid in affiliate marketing. The volumes of profit in it are growing from year to year. It’s increasing due to the general improvement in people’s standard of living and the ineradicable human desire to win something without making any special efforts.

The gambling niche is good for both beginners and professionals. The main thing is to know the pitfalls.

Learn more about Gambling in affiliate marketing from our package.

The Gambling vertical meaning

The gambling vertical includes various online casinos and games where the user can get a decent profit.

Gambling is in high demand due to the playful nature of its product. In a world where everyone is looking for entertainment, the gambling vertical is especially attractive to potential customers.

Passion and excitement are what drive the multibillion-dollar online gambling industry. You just have to find your player.

The gambling vertical is distinguished by large payouts and various payment models, allowing both experienced specialists and beginners who are just mastering the niche to make a profit.

But the competition over the place in the sun is still rather big.

Main Gambling Specializations

Working with the gambling vertical, you can choose which specialization to work with. The main specializations are slots, poker rooms, and sports betting. There are also bingo and lotteries.

Who is the potential audience of the Gambling vertical?

When it comes to the Gambling vertical, there is no one-size-fits-all answer to who the target audience is. However, there are some common demographics that are typically associated with this type of content.

For instance, the demographic of the Gambling vertical is mostly male, between the ages of 21 and 35. They tend to be single, have some college education, earn a moderate income, and live in urban areas.

Older generations are a minority since they tend to prefer land-based and physical casinos. But because of the COVID-19 pandemic and remote work tendency that continues even in 2024, older generations also started engaging in online Gambling.

Note that gamblers are not necessarily men. Women gamble too.
Add some creatives to reach this audience. Show the winners or players. Photos of ordinary people are more welcome than models.

TOP 10 geos for Gambling vertical

The gambling vertical is popular all over the world. Its products have no boundaries. If you learn how to run casino ads in Turkey, you can change the geo and continue to profit. Of course gambling niche has its limitations. You will have to spend time studying the legal restrictions in this area.

In some geos, marketers are not allowed to run advertisements in the native language, or gambling is prohibited in some country states (for example, in Canada).

According to Statista, the iGaming niche’s expected revenue of the market this year will approximately reach $100 billion, while in the next five years it will grow by almost 7% annually! Geos coverage expands, new brands constantly appear and they’re looking for cheap and effective ways to promote their products. That’s where the affiliate marketing field comes in. Let’s see what geos in general are the top performing for this vertical.

The 5 most popular geos for promoting online Gambling:

USA;
Indonesia;
Vietnam;
Brazil;
Türkiye.

This list has been compiled due to general observations on popular geos within the iGaming niche advertising and RichAds ad network’s inner statistics. Below we will overview each geo to present an entire break-down for an easier choice.

Please note that countries from Tier 3 are leading in our advertising network. It would be best if you did not write them off, considering the poor and unpromising. They already have enough people who can be potential leads and generate income.

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🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Payout models for Gambling vertical

Today, there are several payment models in the Gambling vertical. There are at least 4 of them: CPL, CPA, RevShare, and Hybrid.

You can still find pay per lead (CPL) in some countries, which implies payment for registration after email confirmation. If you manage to find such an offer, consider that you have found a big treasure. CPL offers are perfect for studying. The payouts there are small, but it is more important to understand the players’ logic and what attracts them at the start.

CPA or Cost per Action means payment for action. Usually, this means the first deposit. CPA is a good choice with relatively fast payouts.

Specialists often choose RevShare — a model in which you receive a percentage of the casino’s winnings for each client. If the client is lucky, you will not get anything, and if not, you will still need to wait a while until you get paid. This model usually choose marketers with large budgets.

A nice alternative to RevShare is the Hybrid model. The payment takes place for the first deposit, and the percentage of the casino’s winnings will also drip.

What traffic sources work best for Gambling vertical?

Just about any type of traffic can work well for gambling affiliate offers. However, there are a few types of traffic that tend to perform particularly well.

1. Push ads

With Gambling, timing is everything. A split-second decision can mean the difference between winning and losing — so being able to reach potential gamblers in real-time is a huge advantage. That’s where push notifications come in.

When it comes to gambling offers, push notification ads are often the most effective. There are a few key reasons for this.

First, Gambling can be a very impulse-driven activity. People often make decisions based on their emotions rather than logic, which means that they’re more likely to act on an offer if they see it at the moment.

Second, push notifications are highly personal and interactive. They grab people’s attention in a way that other ads simply can’t, and they allow people to respond directly to the offer.

Finally, with more and more people carrying their phones with them everywhere they go, push notification ads are an increasingly effective way to reach a wide audience. So if you’re looking to make a killing in the gambling industry, make sure you’re using push notification ads.

Case study: how to advertise online Gambling on Push ads

2. Pop ads

Pop ads are a type of online advertising that has been proven to be effective for Gambling offers. There are a few reasons why pop ads work well for this type of offer.

For one, pop ads are highly visible and can’t be missed by viewers. They are also often placed on websites that receive a lot of traffic, so there is a good chance that potential customers will see the ad.

Also, pop ads are relatively inexpensive, so they are a good option for companies looking to reach a large audience without spending a lot of money.

Given all of these factors, it’s no surprise that pop ads have become one of the most popular types of online Gambling advertising formats.

How to promote online Gambling on popunders

3. Direct click ads

Direct click ads are essentially domain redirects. They are also called zero-click ads which means the user doesn’t need to click on anything for the ad to show up.

These types of ads work great for casino and betting offers because the ads show up on a full page. The user will surely be able to see the ad, whether he likes it or not.

The first few seconds are therefore crucial, so you must pose an irresistible offer to convince the user to read further or do what your CTA says.

The list of the best gambling offers at RichAds advertising network

Here are some Gambling brands that show the best results on RichAds traffic:

Brazino,
Crazy Time,
bonusbet,
shinqueen,
1win,
Teenpatti,
red88.

Finally, look into what brands have seen success in specific countries. Here are some examples of geo and offer combinations based on RichAds’ experience:

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Aksana Shakal

Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.