Push notification ads

Aksana Shakal
Jul 14, 2024
6 min

Push notification ads or push ads are a kind of native ads that look very much alike to notifications that Windows or messengers sent to their users. No wonder they look the same because they grow from the same technology and learn how to earn money.

What are push notification ads?

Push notifications ad is a new ad format in affiliate marketing. This kind of notification appears in 2018 and still rock the market.

A small push notification window pops at the right corner of the monitor or appears on your smartphone screen over other windows. The users tend to see notifications from messengers there, so this part of the screen usually attracts the user’s attention.

The thing is that push notification ads are easily noticed no matter what device you use.

How push notification ads look like

Push notification ads consists of a few elements: an icon, a large main image, a concise headline, and the text itself.

You can send push notification ads both to desktop and mobile devices. On a desktop device, the user sees a push notification with a large image. Speaking about the mobile version, only an icon and text appear on the screen.

Push notification ads and push notifications from the apps: is it the same thing?

Push notifications are not a new thing. The notifications itself are known for more than 10 years, but only 5 years ago, push notifications became popular as an advertising format.

Before that, they were used to send notifications from applications or the OS. You have certainly seen such messages as “You have a new message” or “program X has an update” more than once.

push traffic sources RichAds — *Example of push notification send from the application*

In fact, the push notifications ad format looks very much like to usual notifications from apps. Unless the way of how user starts to receive them. Push ads use the other technology which allows sending notifications via browser subscription with help of the server. Notifications will receive the users who agreed to get them in the following form in the website.

What you should know about push notification ads

The first thing any marketer should know about push notifications ads that they are voluntary. The users decide if they want to see notifications or not. It means that the audience is more loyal to the ads they see.

This ad format is 100% visible. When it comes to the other ad formats, marketers often face the problem of user blindness. When you run push notifications ads, you won’t face this trouble. The ads are very noticeable because they appear where the user used to see notifications from a messenger.

Ad format has 100% delivery of the ads. Even if the user is offline, he will get a push notification when he is online again. The notification will wait for him on the screen.

And the last one — is the democratic price and the small minimum deposit. Any marketer has $100 to start testing.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Examples of push notification ads for different verticals

The audience that subscribed to push notifications can be completely different. So it is rather difficult to predict which vertical will work best with the traffic from particular push notification traffic network.

There is a pool of verticals that are considered suitable for push traffic in general. As a rule, these are quite simply offers that do not require a lot of input from the user.

Best verticals for notification ads:

Nutra,
Mobile Subscriptions,
Mobile offers,
Betting,
Gambling,
Dating,

VPN,
Games,
Finance,
Sweepstakes,
Binary options.

Where you can buy push notification ads?

Push ads network — is a specific place where an affiliate marketer may buy push notification ads. Yes, there is no need to collect your own database of push ads subscribers. Push ads networks did all the work for you.

The number of push ads networks started mushrooming in 2018, and new ones are still growing. Nowadays, at least 20 push ads networks are ready to sell push traffic.

Most of the push ads networks are self-served platforms where advertisers can run ads by themselves. Also, some ad networks can manage campaigns by the ad networks’ experts.

One of the significant advantages of push ads networks is that they allow running ads on minimal deposits. It is an ad format, that is good even for newbies with small budgets.

How to choose push ad network: 10 ad networks compared

The best verticals and GEOs to launch push notification ads at RichAds advertising network

Every month RichAds advertising network gathers insights on the best GEOs and verticals for powerful ad formats and shares in the short report.

The best geos and verticals for January, 2024

At RichAds advertising network, comparing to December, 2023 the situation with the best GEOs for push ads hasn’t changed severely. Pakistan has left the list of top GEOs, being replaced by Russia. While other top converting GEOs remain: USA, Indonesia, India, Brazil and Bangladesh.

The list of the best GEOs for push ads in December, 2023:

USA;
Indonesia;
India;
Brazil;
Bangladesh;
Pakistan.

The list of the best GEOs for push ads in January, 2024:

USA;
Indonesia;
India;
Brazil;
Bangladesh;
Russia.

Best GEOs for Push Ads at RichAds ad network

Updates on the best verticals for push ads

Just as GEOs the top converting verticals for push ads haven’t changed a lot. Last month top vertical of Finance got replaced by Dating in January. Others of Gambling, Antivirus and Betting are still converting high on our platform second month in a row!

Gambling;
Antivirus;
Betting;
Dating.

Best verticals for Push Ads at RichAds ad network

Updates on the best GEO-vertical bundles for Push ads

Top-notch bundles to test for Push ads in January, 2024:

Gambling: IDN, BRA, BGL, THA, RUS;
Antivirus: USA, JPN, CAN, DEU, ARG;
Betting: BRA, VNM, BGD, IND, NGA;
Dating: IND, USA.

LAUNCH PUSH ADS ON RICHADS!

Download the e-book about push notification ads for free

In our e-book, you’ll get some extra knowledge to make your work with push ads easier. We asked questions to 7 top affiliate marketing experts and place their answers in the e-book.

The e-book is divided into 4 chapters. They are the same as the main stages of running any push ad campaign + bonus:

How to Start: best geos and verticals, tips on settings;
How to Optimize: best rules for auto-optimization;
How to Scale: main strategies and mistakes on scaling;
Push Ads Trends 2021: what to expect from push ads.

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Aksana Shakal

Aksana Shakal has been in affiliate marketing for more than 5 years and is currently the Head of Content at RichAds, an ad-tech holding company. Her sphere of interest lies in affiliate marketing and SEO copywriting. In her articles, Aksana provided in-depth expertise in gaining traffic with different ad formats (push and in-page push ads, popunders and native ads) and verticals (Gambling, Dating, Nutra, Finance and much more). Aksana also loves reading novels and watching interviews on YouTube.